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HJ Mai

HJ Mai is the assistant managing editor for SportsBusiness Daily Global.

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Schalke Marketing Dir Alexander Jobst, On German Club's Int'l Aspirations

Published in SportsBusiness Daily Global on 08 / 26 / 16

Calling Schalke 04 Germany's Chicago Cubs might be taking it a little too far, but the Gelsenkirchen-based football club has not won the league title in close to 60 years and has endured its fair share of heartache. The Royal Blues' last German championship came in '58, five years before the creatio...

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Tags: Franchises, Europe

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07/11/16
SportsBusiness Daily Global: McLaren Inks New $50M Sponsorship Deal

British F1 team McLaren has secured a new sponsorship deal ahead of its home grand prix in Silverstone with NTT Communications Corp. The ICT solutions and int'l communications company, a subsidiary of Japan's NTT Group, has signed on as the team's official technology partner. NTT Communications will ...

Tags: Marketing and Sponsorship, United Kingdom, Japan

07/08/16
SportsBusiness Daily Global: Hangin' With ... Leonardo Picciani

LEONARDO PICCIANI is Brazil's Sports Minister. He was only appointed to the position on May 12, following the removal of then-Brazilian President Dilma Rousseff . The 36-year-old took over the position less than four months before the country is scheduled to host South America's first Olympic Gam ...

Tags: People and Pop Culture, Brazil

07/08/16
SportsBusiness Daily Global: Streaming To Boost Overall Rights Values

Social video service provider Grabyo has seen “enormous growth” in its business as established and upcoming sports properties take advantage of its software tools, company CEO Gareth Capon said. The London-based company went from roughly 40 million views across its platform in '14 to abo ...

Tags: Media, United Kingdom

07/07/16
SportsBusiness Daily Global: Discovery Secures Ninth Sublicense Deal

Discovery Communications has secured another sublicensing deal for its Olympic broadcast rights, this time with the Swiss Broadcasting Corp. (SRG SSR). The agreement, the ninth since Discovery got its hands on the Olympic rights across most of Euro ...

Tags: Media, Europe

07/06/16
SportsBusiness Daily Global: Hertha Berlin Teams Up With JvM/sports

German sports marketing agency Jung von Matt/sports has added Bundesliga side Hertha Berlin to its client list. The Hamburg-based agency will help develop Hertha's brand and its positioning in the marketplace. The core of the cooperation will be a new campaign that identifies the club as "Berlin's o ...

Tags: Marketing and Sponsorship, Europe

07/05/16
SportsBusiness Daily Global: Bayern Celebrates U.S. Independence Day

Bayern Munich has paid tribute to its American fan base by lighting up its home ground in red, white and blue. The German football club on Monday joined millions of Americans in celebrating Independence Day by illuminating its Allianz Arena in the ...

Tags: Events and Attractions, Europe

07/05/16
SportsBusiness Daily Global: Faraday Future Joins Dragon Racing

U.S.-based Formula E team Dragon Racing agreed to a long-term alliance with Faraday Future. The California-based mobility company, which got its first taste of Formula E as the title sponsor of the Long Beach ePrix earlier this year, will become ...

Tags: Marketing and Sponsorship, North America, Europe

07/01/16
SportsBusiness Daily Global: Para-Cyclist: U.S. Behind Europe

Jamie Whitmore The U.S. has some catching up to do regarding the treatment of para-athletes, Team USA para-cyclist Jamie Whitmore said. The 40-year-old California native, who will compete in the U.S. Paralympic Cyc ...

Tags: Marketing and Sponsorship, North America

06/30/16
SportsBusiness Daily Global: IndyCar Could Return To Australia In '17

IndyCar is not ruling out a return of the series to Australia's Gold Coast as early as next season, but declined to comment further. North America's premier open-wheel racing series is currently in the process of investigating potential venues for its upcoming season. Those include a number of int'l ...

Tags: North America, Australia, Events and Attractions

06/29/16
SportsBusiness Daily Global: Adidas Teams Up With Wanda Group

Adidas has teamed up with Chinese conglomerate Wanda Group to strengthen its commercial position and help develop sports in the world's most populous country. As part of Tuesday's agreement, adidas will sponsor two of Wanda’s Ironman events in China and work with the property developer to help ...

Tags: Marketing and Sponsorship, Europe, China

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