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HJ Mai

HJ Mai is a senior staff writer for SportsBusiness Daily Global.

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ESPN Prepares To Tell 'Full Story' Of Brazil World Cup, Will Spotlight Mexico, Brazil

04 / 17 / 14

ESPN's World Cup Coverage By The Numbers 2 – host sets at Clube dos Marimbas used by ESPN and ESPN International. 15 – World Cup rosters for English-language TV pundits. 25 – cameras at host set location. 29 – English-language on-air com...

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Tags: Media, North America, Brazil

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OBS: Digital Coverage Enhances Viewing

Olympic Broadcasting Services CEO Yiannis Exarchos said that "digital broadcasting and digital applications are not here to kill traditional broadcasting." Asked about the biggest takeaway from the London Games, Exarchos said, "The big lesson for us was that you have to look at the world of multiple ...

Tags: Media, Europe

Sportel: AS Roma Takes Social Approach

AS Roma Head of Digital Shergul Arshad said that the Italian club’s social media strategy is aimed at growing the fan base. At Sportel Monaco on Wednesday, Arshad said, “Growing the top of the funnel is paramount because then when you do something that has commercial overtone to it, ther ...

Tags: Media, Europe

Int'l Baseball Boss Sees Growth Ahead

The Int'l Baseball Federation (IBAF) and the Int'l Softball Federation joined forces this year and created the World Baseball Softball Confederation. The new single federation representing both sports aims at giving every boy and girl in the world a chance to play the game. Current IBAF Preside ...

Tags: Leagues and Governing Bodies, Europe

Sportel: Perform In Evolutionary Stage

Perform Dir of Group Business Development Alex Rice said that the fast growing sports media company’s focus remains on providing high-end content for its clients. Asked on Tuesday at Sportel Monaco about rapid changes at the company, Rice said, “Nothing changes and everything changes at ...

Tags: Media, Europe

Sportel: Rights-Sellers Making Bundles

MP & Silva Head of Production & Digital Sameer Pabari told SBD Global the challenge for media-rights sellers is finding a way to bundle the growing digital possibilities “into coherent customer propositions,” even though it is “fun and exciting.” The media-rights comp ...

Tags: Media, Europe

Sportel: Exclusivity Is King

Sky Deutschland Sports Production Dir Alessandro Reitano told SBD Global that exclusivity trumps any other aspect when it comes to sports-media rights at the pay-TV network. Asked if Sky may consider bidding for UEFA Euro and FIFA World Cup rights in the future, Reitano said, “The ...

Tags: Media, Europe

Sportel: Sports Data Biz Set To Take Off

Opta CEO Aidan Cooney told SBD Global that the sports data business is only at the beginning of its journey and has a huge potential. Cooney said, “Ultimately, we are only starting to see the potential for this business. Social media is driving a lot of what’s happening in media, but our ...

Tags: Media, Europe

Sportel: More Teams For Formula E

Formula E CEO Alejandro Agag said Monday during the electric racing series’ product launch at Sportel Monaco that its main target audience will be 10-14-year-olds. He explained to SBD Global that those are “the children who need to be attracted to electric cars in order to buy them in th ...

Tags: Events and Attractions, Europe

Sportel: No Ceiling Yet On Media Rights

FIFA TV Division Dir Niclas Ericson told SBD Global that he does not think the ceiling has been reached in terms of the amount spent on sports media rights. Asked about the issue at Sportel Monaco, Ericson said, “I don’t think so. We see good development everywhere. It’s going slow ...

Tags: Media, Europe

JOC President Rolls Up Sleeves

Japanese Olympic Committee President TSUNEKAZU TAKEDA  barely had time to celebrate Tokyo winning the rights to host the 2020 Summer Olympics before having to dive into the massive task of getting the city ready for its global close-up. Recently, Takeda took time to talk with SBD Global abou ...

Tags: Olympics, Japan

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