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HJ Mai

HJ Mai is the assistant managing editor for SportsBusiness Daily Global.

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Ironman To Continue Expansion Beyond Triathlon Following Wanda Acquisition

Published in SportsBusiness Daily Global on 12 / 09 / 16

Ironman is planning to continue its global expansion by adding other endurance sports, beyond triathlon, to its event portfolio, company CMO Chris Stadler said. Ironman’s parent company, World Triathlon Corp., was acquired by China’s Dalian Wanda Group in Aug. ’15 in a $650M deal. ...

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Tags: Franchises, North America, China

More Stories by this Author

09/28/16
SportsBusiness Daily Global: BMW, Andretti Team Up In Formula E

BMW has formally agreed to a partnership with American Formula E team Andretti. Tuesday's announcement confirmed a widely circulated rumor that BMW was looking to join the electric racing series through a link-up with a team. The partnership with Andretti is an opportunity for the German car manufac ...

Tags: Franchises, Europe, North America

09/27/16
SportsBusiness Daily Global: Schalke Partners With Leverage Agency

Bundesliga side FC Schalke on Monday agreed to a long-term partnership with Leverage Agency to push its expansion into the U.S. market. The N.Y.-based marketing agency will lead Schalke's complete U.S. strategy, including marketing, licensing, public relations, grassroots initiatives and sponsorship ...

Tags: Marketing and Sponsorship, Europe, North America

09/26/16
SportsBusiness Daily Global: Haas F1, COTA Promote USGP On Twitter

The Haas F1 Team and Austin, Texas-based Circuit of the Americas have taken to social media over the weekend to promote the upcoming U.S. Grand Prix. The race in late October will not only mark COTA's fifth anniversary on the F1 calendar, but also the first home grand prix of an American-led team in ...

Tags: Marketing and Sponsorship, North America

09/23/16
SportsBusiness Daily Global: Bayern Expands Into Latin America

Bayern Munich is expanding its global efforts into Latin America after carving out its space on the U.S. market over the past two years. The Bundesliga club will look to apply those experiences to new regions that, in comparison to the U.S., already have an established football culture. Rudolf Vidal ...

Tags: Europe, North America, South America

09/22/16
SportsBusiness Daily Global: Formula E To Race In Brooklyn In '17

Formula E made motorsports history on Wednesday when it confirmed the '16-17 season finale will take place on the streets of New York City. The electric racing series will race along a 1.947km, 13-turn temporary street circuit in Brooklyn's Red Hook neighborhood in mid-July. The inaugural NYC ePrix ...

Tags: Events and Attractions, Europe, North America

09/21/16
SportsBusiness Daily Global: P&G Activates Bayern Munich Partnership

Bayern Munich partner Procter & Gamble is activating its sponsorship through a new TV commercial. The commercial, which features Bayern players Philipp Lahm, Javier Martínez and Robert Lewandowski, promotes the new product range of P&G brand Braun. The three players present Braun ...

Tags: Marketing and Sponsorship, Europe

09/21/16
SportsBusiness Daily Global: DAZN Taps US-Based RCS For Graphics

Perform Group’s OTT service DAZN enlisted the help of California-based media technology company Reality Check Systems to create graphics and data integration solutions for its recently launched streaming platform. DAZN launched in August in Germany, Austria, Switzerland and Japan and has been ...

Tags: Media, Europe, North America

09/20/16
SportsBusiness Daily Global: UFC Partners With Tabcorp In Australia

UFC on Tuesday signed a multi-year partnership with Australian gambling company Tabcorp. As part of the deal, TAB.com.au, Tabcorp’s national brand, will become the official betting and wagering partner of UFC in Australia. TAB.com.au will als ...

Tags: Marketing and Sponsorship, Australia, Europe

09/16/16
SportsBusiness Daily Global: Perform, NFL Team Up In Australia

Sports media company Perform Group and the NFL have entered into a partnership to commercialize the league’s digital assets during the ’16 season in Australia. The NFL’s digital presence in the market consists of its website, app ...

Tags: Media, Australia, North America

09/16/16
SportsBusiness Daily Global: Hangin' With ... Mike Arning

MIKE ARNING is the founder and SVP of True Speed Communication, a full-service public relations and marketing agency specializing in motorsports. Arning founded the agency in '03 and has worn many different hats over the past 13 years. He is currently the chief communications officer for the Haas ...

Tags: People and Pop Culture, North America

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