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HJ Mai

HJ Mai is the assistant managing editor for SportsBusiness Daily Global.

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Formula E Sells Out Hospitality Category For Saturday's Berlin ePrix

Published in SportsBusiness Daily Global on 05 / 21 / 15

Hospitality sales for Saturday's Formula E race in Berlin have proved to be successful, with one category already sold out, according to race organizers. Fans hoping to attend the race by experiencing the series' all-inclusive Race Suite hospitality will be disappointed as there are no tickets left....

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Tags: Events and Attractions, Europe

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SportsBusiness Daily Global: SpoBiS Summit: Bundesliga Bets On Digital

Germany’s Bundesliga is betting on digital content to conquer new markets. German Football League (DFL) Interactive Media Dir Susanne Timosci, speaking at SpoBiS on Tuesday, laid out the league’s strategy aimed at increasing its relevance in foreign markets. She said that digital marketi ...

Tags: Media, Europe

SportsBusiness Daily Global: SpoBiS Summit: NBA Aspires To Be No. 1

Bringing the world courtside is how NBA senior exec Benjamin Morel described one of the league’s key priorities. During his keynote speech at SpoBiS on Tuesday, the league’s SVP/MD EMEA talked about the global appeal of basketball and the NBA’s aim to conquer the world. “Our ...

Tags: Leagues and Governing Bodies, Europe, North America

SportsBusiness Daily Global: SpoBiS Summit: Dortmund Seeks Balance

Finding the right balance between global expansion and local tradition is providing a new challenge for Borussia Dortmund. The Bundesliga club, currently 16th in the league table, decided to increase its int’l footprint by establishing a regional representation in Singapore last year. Borussia ...

Tags: Franchises, Europe

SportsBusiness Daily Global: SpoBiS Summit: Bayern Builds U.S. Base

Bayern Munich has taken a line from Frank Sinatra’s “New York, New York” to describe its experience in the U.S. so far. Bayern Munich Head of Internationalization & Strategy Jörg Wacker on Tuesday talked about the club’s U.S. efforts and looked ahead at its upcoming ...

Tags: Bayer Corp., Bayern Munich, Europe

SportsBusiness Daily Global: SpoBiS Summit: Selling Summer Packages

German legislation and the dominance of football makes it difficult to sell commercial packages for broadcasts of summer sporting events, according to AS&S Sports Marketing Dir Michael Lina. AS&S is the marketing arm of German broadcaster ARD. Every two years the core Olympic sports have to ...

Tags: Media, Europe

SportsBusiness Daily Global: SpoBiS Summit: Bayern Embraces Digital

Bayern Munich's embrace of the digital universe has made the Bundesliga club much more than a "local football club," Bayern New Media Dir Stefan Mennerich told business summit delegates on Monday. Over the last two decades, Bayern Munich’s business sectors have transitioned from analog to ...

Tags: Media, Europe

SportsBusiness Daily Global: SpoBiS Summit: Metzelder Talks Marketing

Former footballer Christoph Metzelder laid out his "five KOs" to avoid in sports marketing in his keynote address Monday at the 2015 SpoBiS SPONSORs Business Summit in Dusseldorf, Germany. Metzelder, co-managing director at Hamburg-based sports marketing agency Jung von Matt/sports, did not provide ...

Tags: Marketing and Sponsorship, Europe

SportsBusiness Daily Global: Hangin' With ... Gregor Derichs

German sports journalists GREGOR DERICHS and DIRK GRAALMANN have created a new communications agency, which specializes in sports. Derichs & Graalmann Communications launched on Jan. 12 with the goal to take a piece of the pie that is sports sponsorships. The Cologne-based agency is counting ...

Tags: People and Pop Culture, Europe

SportsBusiness Daily Global: UBA Takes Hoops From Barn To Primetime

The All India Inter-Zonal Basketball Tournament championship torphy. The game was played in a barn, on a concrete floor, with holes in the ceiling and only a few people in the stands. This is how Universal Basket ...

Tags: Events and Attractions, India

SportsBusiness Daily Global: Year In Review: Australia

Money did the talking in Australian sports during '14. The Australian Football league is expecting an A$2B broadcast deal, Australia and New Zealand are offering record prize money for the '15 Cricket World Cup, and the Australian Open has boosted the payoff by 10% to $32M. AFL BROADCAST DEAL : ...

Tags: Year End

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