About The Author

HJ Mai

HJ Mai is the assistant managing editor for SportsBusiness Daily Global.

Featured Story

Schalke Marketing Dir Alexander Jobst, On German Club's Int'l Aspirations

Published in SportsBusiness Daily Global on 08 / 26 / 16

Calling Schalke 04 Germany's Chicago Cubs might be taking it a little too far, but the Gelsenkirchen-based football club has not won the league title in close to 60 years and has endured its fair share of heartache. The Royal Blues' last German championship came in '58, five years before the creatio...

Read More

Tags: Franchises, Europe

More Stories by this Author

SportsBusiness Daily Global: PSG, Budweiser Sign Three-Year Deal

Paris St. Germain has signed a three-year sponsorship deal with Anheuser-Busch InBev, making Budweiser the official beer of the defending Ligue 1 champion. Budweiser and PSG will activate the partnership in the U.S. and Europe, kicking off this wee ...

Tags: Marketing and Sponsorship, Europe, North America

SportsBusiness Daily Global: Hangin' With ... Carsten Cramer

CARSTEN CRAMER is the director of sales and marketing at Bundesliga club Borussia Dortmund, also known as BVB. Cramer, who joined the club in '10 from sports marketing agency Sportfive (now Lagardère Sports), is also in charge of the club's internationalization efforts. The German club is c ...

Tags: People and Pop Culture, North America, Europe, Asia, China

SportsBusiness Daily Global: Q&A With City Football Group's Tom Glick

After about a year as president of Major League Soccer club New York City FC, Tom Glick is back in the U.K. as chief commercial officer of City Football Group, owner of Premier League side Man City. He is also the managing director of City Football Marketing. The group currently operates four top- ...

Tags: Franchises, Europe

SportsBusiness Daily Global: BBL Signs Five-Year Deal With EasyCredit

The Basketball Bundeliga (BBL) has agreed to a new title sponsorship deal with easyCredit. The financial service provider will replace Turkish appliance company Beko as the league's title sponsor starting with the '16-17 season. The league has been ...

Tags: Marketing and Sponsorship, Europe

SportsBusiness Daily Global: Sauber F1 Aquired By Longbow Finance

The financially struggling Sauber F1 Team has been taken over by Longbow Finance. The Swiss investment company has acquired 100% of the shares of Sauber Holding, which is the holding company behind Sauber Group. The Swiss team confirmed the acquisition by Longbow Finance on Wednesday. The agreement ...

Tags: Finance, Europe

SportsBusiness Daily Global: Man City Returns To U.S. In '17

Cracking the U.S. market has become a top priority for European football clubs, but Man City is taking a different approach than the rest. Compared to its competitors, Man City’s owner City Football Group operates four top-flight football clubs on four continents -- New York City FC (MLS), Mel ...

Tags: Franchises, United Kingdom, North America, China

SportsBusiness Daily Global: Odell Beckham Jr. Visits Bayern Munich

NFL player ODELL BECKHAM JR. showed off his football skills during a visit to Munich, Germany, last week. Bundesliga club Bayern Munich invited the N.Y. Giants wide receiver to hang out with the team after practice. Beckham, who is reportedly a fan of the German champions, also received a personal ...

Tags: People and Pop Culture, Europe

SportsBusiness Daily Global: Swansea City To Grow Brand In U.S.

Swansea City faced off against USL side Charlotte Independence on Wednesday. EPL side Swansea City has no expectations of repeating Leicester City’s feat of winning the league title, but hopes i ...

Tags: Franchises, United Kingdom, North America

SportsBusiness Daily Global: ICC Sees TV Revenue Grow By 40%

Int'l Champions Cup organizers have seen a boost in broadcast revenues for the upcoming edition of the summer football tournament. A spokesperson for tournament organizers Relevent Sports told SBD Global that TV revenues have increased by 40% from ...

Tags: Media, Europe

SportsBusiness Daily Global: Temasek Invests In One Championship

Asian mixed martial arts promoter One Championship has secured an investment from Singapore-based investment company Temasek. The MMA promoter did not reveal the percentage stake of the investment, only describing it as a substantial eight-figure amount. Wednesday's investment will put One Champions ...

Tags: Finance, Asia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug