About The Author

HJ Mai

HJ Mai is a senior staff writer for SportsBusiness Daily Global.

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ESPN Prepares To Tell 'Full Story' Of Brazil World Cup, Will Spotlight Mexico, Brazil

04 / 17 / 14

ESPN's World Cup Coverage By The Numbers 2 – host sets at Clube dos Marimbas used by ESPN and ESPN International. 15 – World Cup rosters for English-language TV pundits. 25 – cameras at host set location. 29 – English-language on-air com...

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Tags: Media, North America, Brazil

More Stories by this Author

01/21/14
Cookson: Focus On Restoring Reputation

Int’l Cycling Union (UCI) President Brian Cookson said that the primary goal of the recently announced independent commission "is restoring the reputation of the sport." Cookson, who was elected UCI president in late September, created a three-member panel that will look into allegations of wr ...

Tags: Leagues and Governing Bodies, Europe

01/17/14
49ers To Help Leeds Through Partnership

NFL San Francisco 49ers COO Paraag Marathe said that the franchise will use the expertise it gained throughout the last several years to help League Championship side Leeds United grow its business. Just 10 years ago, the 49ers had a 2-14 record and found themselves in the bottom of the NFL. It took ...

Tags: Marketing and Sponsorship, North America, United Kingdom

01/08/14
NFL's U.K. Viewership Numbers Tripled

NFL UK Managing Dir Alistair Kirkwood said that American football has been the "seventh most watched sport on Sky this season." The NFL, which currently airs on Sky Sports, Channel 4 and British Eurosport in the U.K., has moved up 12 spots on Sky’s list of most watched sports since the league ...

Tags: Media, United Kingdom

11/20/13
Santander Says Ferrari Deal A Key Asset

Banco Santander Advertising & Sponsorships Head Enrique Arribas said that the company’s sponsorship deal with F1 team Scuderia Ferrari has been “amazingly successful” judging by its advertising ROI. Arribas told SBD Global at the Circuit of the Americas, “We get a return ...

Tags: Marketing and Sponsorship, Europe

11/18/13
Williams Not Worried About Future

Williams F1 Deputy Team Principal Claire Williams said that there are “absolutely no concerns” around the team’s finances for next season, despite losing one of its main sponsors. Williams recently announced that Brazilian driver Felipe Massa will replace Venezuelan Pastor Maldonad ...

11/18/13
Pirelli To Stay On As F1 Tiremaker

Pirelli Motorsports Dir Paul Hembery said that the Italian tiremaker has signed a new deal and will continue to supply F1 with its product. “It’s done, everything is done. I mean you have the lawyers to sign off. You have three groups, you got the teams, you got the promoter and the FIA, ...

Tags: Leagues and Governing Bodies, Europe, North America, Formula One

11/15/13
COTA Looks To Locals For Support

Circuit of the Americas President Jason Dial said that after a very successful inaugural year, the racetrack is “going to avoid the sophomore slump.” The Austin, Texas circuit, which will host the U.S. F1 Grand Prix on Sunday, has been taking proactive measures to achieve this goal -- fr ...

Tags: Events and Attractions

11/15/13
Consistency Vital To Attract Sponsors

Ferrari Motor Sport Communications Head Renato Bisignani said that the Italian team’s consistency in competing for a championship year in and year out “is vital” in attracting sponsorships. “The privilege of working for Ferrari is the huge attraction and media interest surrou ...

11/08/13
York: London Interest In NFL "Growing"

NFL San Francisco 49ers co-Chair John York said that trying to put a franchise in the U.K. right now would be "sort of a shot in the dark." York, who served as the chairman of the NFL’s int'l committee before becoming chairman of the owners’ health and safety committee, told SBD Global, ...

Tags: Leagues and Governing Bodies, United Kingdom, North America

10/29/13
OBS: People Watch On Smaller Screens

Olympic Broadcasting Services CEO Yiannis Exarchos said that the host broadcaster’s assessment of new technologies is based on the premise of "what makes sense for the rights holder and the end user." Exarchos told SBD Global at the recent Sportel Monaco, "The desire for better quality, more r ...

Tags: Media, Europe

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