About The Author

HJ Mai

HJ Mai is the assistant managing editor for SportsBusiness Daily Global.

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Hangin' With ... Bayern Munich New Media Director Stefan Mennerich

Published in SportsBusiness Daily Global on 02 / 20 / 15

STEFAN MENNERICH left a Munich-based newspaper in '97 to head the development of Bayern Munich's website. When he joined the Bundesliga champions, the digital revolution was still in its infancy. Now, almost 20 years later, Mennerich has become an integral part of Bayern's plans to increase its wo...

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Tags: People and Pop Culture

More Stories by this Author

11/03/14
SportsBusiness Daily Global: COTA: Expanding Marketing, Reach

Circuit of The Americas has beefed up its marketing team and seen positive gains in its digital engagement. The nearly $400M racetrack outside of Austin, which has been the home of the U.S. F1 Grand Prix since ’12, continues to fight for awareness, attendance and revenue. While motorsports is ...

Tags: Marketing and Sponsorship, North America

11/03/14
SportsBusiness Daily Global: COTA: Racing ‘Festival’ In Austin

Circuit of The Americas organizers looked at what Austin stands for to ensure the third running of the U.S. F1 Grand Prix on their track is about more than racing and remains a fan favorite. The organizers took a page out of Austin’s playbook and turned the circuit and part of the city’s ...

Tags: Marketing and Sponsorship, North America

10/29/14
SportsBusiness Daily Global: Haas F1 Laying Marketing Groundwork

Haas F1’s newly appointed CMO Adam Jacobs said that the team’s focus is on developing a well-structured and well-funded program that can compete at the highest level. For Jacobs, who joined Haas F1 from Anheuser-Busch, the next steps are all about laying the groundwork for developing the ...

Tags: Franchises, North America

10/17/14
SportsBusiness Daily Global: Hangin' With ... Jim Wright

JIM WRIGHT is the head of commercial of Formula E team Venturi Grand Prix. Wright is a motorsports veteran. Before joining the Monaco-based team, he worked for a number of F1 teams including Williams, Toro Rosso and Virgin Racing. He talked to SBD Global about the inaugural Formula E season, chall ...

Tags: People and Pop Culture, Europe

10/15/14
SportsBusiness Daily Global: NFL Signs Two New Deals In The U.K.

The NFL has added two new partners to its sponsorship lineup in the U.K. The league told SBD Global that FedEx and the Wall Street Journal have signed on as partners for the remainder of the season until March 31. FedEx will not only be a partner of the league but also have a presence at the two re ...

Tags: Marketing and Sponsorship, United Kingdom, North America, China

09/29/14
SportsBusiness Daily Global: NFL Signs Two New Deals For Int'l Series

Related story: Sponsors Sign Up For NFL Int'l Series The NFL has agreed to two new partnership deals in the U.K. and for the 2014 International Series games. British mobile network and Internet service provider EE along with social media website Sportlobster have signed on to ...

Tags: Marketing and Sponsorship, Europe

09/26/14
SportsBusiness Daily Global: Hangin' With ... Rob Phythian

ROB PHYTHIAN is the co-founder, President & CEO of SportsData. In his position, he is responsible for the business leadership of the company, including corporate operations, business development and strategic partnerships. In Dec. '13, SportsData was acquired by Sportradar AG, which is headqua ...

Tags: People and Pop Culture

09/05/14
SportsBusiness Daily Global: Hangin' With ... Ken Hershman

KEN HERSHMAN is the president of HBO Sports and as such is responsible for the strategic direction of the division. Hershman, who was named president in Jan. '12, is a veteran sports TV exec and came to HBO from rival premium pay cable network Showtime. At Showtime, he was exec VP/GM of sports and ...

Tags: People and Pop Culture, North America

09/01/14
SportsBusiness Journal: Sponsors join the game

As the NFL has increased its presence in London, it has also attracted more corporate support. Go back five years to 2009, and the league had only seven partners for its single London game. Fast forward and the International Series now counts 21 brands across 18 companies in its sponsorship roste ...

Tags: In-Depth, NFL Season Preview

08/29/14
SportsBusiness Daily Global: Hangin' With ... Chris Meyer

CHRIS MEYER is the CEO of marketing agency George P. Johnson. Prior to joining GPJ, Meyer was the exec VP of enterprise business development for online event content distribution and communications platform INXPO. Meyer, who was appointed CEO in October, is in charge of GPJ's 29 offices spread acr ...

Tags: People and Pop Culture, North America

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