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HJ Mai

HJ Mai is the assistant managing editor for SportsBusiness Daily Global.

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AIU Decides To Add American Football To National University Games Schedule

Published in SportsBusiness Daily Global on 03 / 30 / 15

American football has been formally recognized as an official college sport by India's collegiate sports governing body. The Association of Indian Universities decided to include American football as a regular event on its National University Games schedule starting in '15-16. Following a unanimous ...

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Tags: Leagues and Governing Bodies, India, North America

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03/11/15
SportsBusiness Daily Global: Haas F1 Confirms Purchase Of U.K. Base

Haas F1 Team officially confirmed its recent purchase of a facility in Banbury, England. The 3,655 square-meter building, which was the home of now defunct F1 team Marussia, will serve as the team's European base. The facility will provide Haas F1, which is set to join the F1 grid with the start of ...

Tags: Facilities, North America, United Kingdom

03/03/15
SportsBusiness Daily Global: FPL Signs On As Sponsor Of Miami ePrix

Electric utility company Florida Power & Light has signed on as the official solar energy provider of the FIA Formula E race in downtown Miami. The sponsorship deal for the first electric car race held in the U.S. was announced on Monday. Andretti Sports Marketing, organizer of the Miami ePrix, ...

Tags: Marketing and Sponsorship, Europe

02/20/15
SportsBusiness Daily Global: Hangin' With ... Stefan Mennerich

STEFAN MENNERICH left a Munich-based newspaper in '97 to head the development of Bayern Munich's website. When he joined the Bundesliga champions, the digital revolution was still in its infancy. Now, almost 20 years later, Mennerich has become an integral part of Bayern's plans to increase its wo ...

Tags: People and Pop Culture

02/13/15
SportsBusiness Daily Global: SpoBiS Summit: DFB To Test Open Market

The German Football Federation (DFB) will test the open market before its kit deal with adidas expires at the end of the 2018 FIFA World Cup in Russia. Speaking at SpoBiS in Dusseldorf, Germany, DFB President Wolfgang Niersbach said it is the federation’s obligation, with respect to its member ...

Tags: Marketing and Sponsorship, Europe

02/13/15
SportsBusiness Daily Global: SpoBiS Summit: BVB To Lose Out On $46M

Borussia Dortmund is set to lose out on €40M ($46M) in revenue with its chances of qualifying for next year’s UEFA Champions League are close to zero. Borussia Dortmund, which reached the Champions League final in '13, currently sits in 16th place in the Bundesliga, 25 points behind Champ ...

Tags: Europe, Finance

02/12/15
SportsBusiness Daily Global: SpoBiS Summit: Bundesliga Bets On Digital

Germany’s Bundesliga is betting on digital content to conquer new markets. German Football League (DFL) Interactive Media Dir Susanne Timosci, speaking at SpoBiS on Tuesday, laid out the league’s strategy aimed at increasing its relevance in foreign markets. She said that digital marketi ...

Tags: Media, Europe

02/11/15
SportsBusiness Daily Global: SpoBiS Summit: NBA Aspires To Be No. 1

Bringing the world courtside is how NBA senior exec Benjamin Morel described one of the league’s key priorities. During his keynote speech at SpoBiS on Tuesday, the league’s SVP/MD EMEA talked about the global appeal of basketball and the NBA’s aim to conquer the world. “Our ...

Tags: Leagues and Governing Bodies, Europe, North America

02/11/15
SportsBusiness Daily Global: SpoBiS Summit: Dortmund Seeks Balance

Finding the right balance between global expansion and local tradition is providing a new challenge for Borussia Dortmund. The Bundesliga club, currently 16th in the league table, decided to increase its int’l footprint by establishing a regional representation in Singapore last year. Borussia ...

Tags: Franchises, Europe

02/11/15
SportsBusiness Daily Global: SpoBiS Summit: Bayern Builds U.S. Base

Bayern Munich has taken a line from Frank Sinatra’s “New York, New York” to describe its experience in the U.S. so far. Bayern Munich Head of Internationalization & Strategy Jörg Wacker on Tuesday talked about the club’s U.S. efforts and looked ahead at its upcoming ...

Tags: Bayer Corp., Bayern Munich, Europe

02/10/15
SportsBusiness Daily Global: SpoBiS Summit: Selling Summer Packages

German legislation and the dominance of football makes it difficult to sell commercial packages for broadcasts of summer sporting events, according to AS&S Sports Marketing Dir Michael Lina. AS&S is the marketing arm of German broadcaster ARD. Every two years the core Olympic sports have to ...

Tags: Media, Europe

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