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HJ Mai

HJ Mai is the assistant managing editor for SportsBusiness Daily Global.

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Hangin' With ... IMSA SportsCar Championship Title Winner Christina Nielsen

Published in SportsBusiness Daily Global on 10 / 21 / 16

CHRISTINA NIELSEN made history when she became the first female driver to win a major, full-season North American sports car championship. The 24-year-old Dane won the title in the GT Daytona category this season in the IMSA WeatherTech SportsCar Championship together with co-driver ALESSANDRO BA...

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Tags: People and Pop Culture, Europe, North America

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SportsBusiness Daily Global: Discovery Signs Olympics Deal In Belarus

Discovery Communications on Wednesday agreed to its latest Olympic sublicense deal, this time with Belarus National State Broadcasting. The agreement provides the public broadcaster with media rights to the upcoming 2018 PyeongChang Winter Games an ...

Tags: Media, Europe

SportsBusiness Daily Global: Mercedes Secures Formula E Slot

F1 world champions Mercedes could join Formula E for its fifth season in '18-19 after signing an agreement with the championship to field one of two potential new teams, the electric racing series said on Tuesday. Formula E is looking to expand its field from 10 to 12 teams by '18-19, with Mercedes ...

Tags: Franchises, Europe

SportsBusiness Daily Global: IIHF Open To Ryder Cup-Style Format

The Int'l Ice Hockey Federation and NHL will have to work together in their efforts to raise hockey's global appeal, including on the possibility of a Ryder Cup-style format at the next World Cup, IIHF President René Fasel said. The revived World Cup of Hockey, which concluded last week, show ...

Tags: Events and Attractions, Europe, North America

SportsBusiness Daily Global: BMW: 'Andretti Speaks For Itself'

Formula E's positive development over the past two seasons was a contributing factor in BMW's decision to enter into a partnership with Andretti, BMW Motorsport Dir Jens Marquardt said. As part of a realignment of its motorsports activities, BMW earlier this week agreed to a two-year partnership w ...

Tags: Franchises, Europe, North America

SportsBusiness Daily Global: Puma Posts Video Of Räikkönen In Sauna

German sportswear company Puma on Thursday posted a video of Scuderia Ferrari driver Kimi Räikkönen in a sauna on social media. The Finnish F1 world champion is seen relaxing in his Puma racing suit in the steamy environment. Puma strategically launched the video ahead of this weekend's Ma ...

Tags: Marketing and Sponsorship, Asia, Europe

SportsBusiness Daily Global: F1 Releases Provisional Calendar For '17

F1 on Wednesday released its provisional calendar for the '17 season, with Hockenheim surprisingly named as host venue of the German Grand Prix. The FIA World Motor Sport Council approved the championship's provisional schedule at a meeting in Paris. The 21-race season will begin at Melbourne's Albe ...

Tags: Leagues and Governing Bodies, Europe

SportsBusiness Daily Global: MP & Silva CEO Marco Auletta Resigns

Marco Auletta MP & Silva CEO MARCO AULETTA has decided to resign from his position at the end of this week to take on new business ventures. The 46-year-old Italian spent almost 10 years with ...

Tags: People and Pop Culture, Europe

SportsBusiness Daily Global: BMW, Andretti Team Up In Formula E

BMW has formally agreed to a partnership with American Formula E team Andretti. Tuesday's announcement confirmed a widely circulated rumor that BMW was looking to join the electric racing series through a link-up with a team. The partnership with Andretti is an opportunity for the German car manufac ...

Tags: Franchises, Europe, North America

SportsBusiness Daily Global: Schalke Partners With Leverage Agency

Bundesliga side FC Schalke on Monday agreed to a long-term partnership with Leverage Agency to push its expansion into the U.S. market. The N.Y.-based marketing agency will lead Schalke's complete U.S. strategy, including marketing, licensing, public relations, grassroots initiatives and sponsorship ...

Tags: Marketing and Sponsorship, Europe, North America

SportsBusiness Daily Global: Haas F1, COTA Promote USGP On Twitter

The Haas F1 Team and Austin, Texas-based Circuit of the Americas have taken to social media over the weekend to promote the upcoming U.S. Grand Prix. The race in late October will not only mark COTA's fifth anniversary on the F1 calendar, but also the first home grand prix of an American-led team in ...

Tags: Marketing and Sponsorship, North America

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