About The Author

HJ Mai

HJ Mai is a senior staff writer for SportsBusiness Daily Global.

Featured Story

ESPN Prepares To Tell 'Full Story' Of Brazil World Cup, Will Spotlight Mexico, Brazil

04 / 17 / 14

ESPN's World Cup Coverage By The Numbers 2 – host sets at Clube dos Marimbas used by ESPN and ESPN International. 15 – World Cup rosters for English-language TV pundits. 25 – cameras at host set location. 29 – English-language on-air com...

Read More

Tags: Media, North America, Brazil

More Stories by this Author

03/05/14
AFL Looks At U.S. Sports For Budget Cap

Australian Football League CEO Andrew Demetriou said that a luxury tax on football department spending would probably put a handbrake on the rate of growth in this area. The AFL is currently working on a new revenue-sharing model to level the playing field between the league’s big spenders and ...

Tags: Leagues and Governing Bodies, Australia

02/28/14
AFL Seeks Int'l TV Coverage Increase

Australian Football League CEO Andrew Demetriou said that the league wants to increase its int’l TV coverage. Game broadcasts of Australian Rules football, which is the country’s most-popular sport, are already available in almost every corner of the world. The league's list of int'l bro ...

Tags: Media, Australia

02/27/14
MLB Excited For Sydney Season Opener

MLB Int'l Business Operations Senior VP Paul Archey said that the comments of L.A. Dodgers pitcher Zack Greinke about next month's season-opening series in Australia do not represent the opinion of the league or the clubs. Greinke told ESPN last week that "there is absolutely zero excitement" for co ...

Tags: Events and Attractions, Australia, North America

02/25/14
Man City Teams Up With iON Cameras

Man City has signed a multi-year partnership deal with camera company iON to become the club's official global sports action camera partner. The deal, which was formally announced on Monday night, will see iON cameras being used for training, coaching and scouting at the Premier League outfit. In ad ...

Tags: Marketing and Sponsorship, United Kingdom

02/21/14
Int'l Champions Cup Matches Set

Liverpool CCO Billy Hogan revealed that the Premier League club will take on Serie A side AC Milan as part of the 2014 Int'l Champions Cup. At a press conference at Charlotte's Bank of America Stadium, which will host the game on Aug. 2, Hogan said that touring is incredibly important from a busines ...

Tags: Events and Attractions, North America

02/18/14
Attracting Potential Sponsors To MotoGP

Dorna Commercial Area Managing Dir Pau Serracanta said that the most difficult task in attracting new sponsors is convincing them that MotoGP is the right place to be. While MotoGP’s list of official sponsors, Grand Prix title sponsors, suppliers and service providers includes well-known brand ...

Tags: Marketing and Sponsorship, Europe

02/07/14
Avoiding Risk Key For Security Firm

Security company RIMI Corp. Services believes that pre-planning is key to implement the necessary safety and security measures for large-scale sporting events. With the Sochi Winter Olympics officially starting Friday in a region that has been plagued by terrorist attacks, security has been a major ...

Tags: Events and Attractions, Europe, North America

02/04/14
Plenty Of Markets Interested In MotoGP

MotoGP, the pinnacle of int’l motorcycle racing, is expanding its global reach into new markets. The series will return to Argentina this season after more than a decade. In addition, countries like Thailand and Russia have signaled interest in hosting a MotoGP event. "We have plenty of market ...

Tags: Leagues and Governing Bodies, Europe

01/24/14
Q&A With UCI President Brian Cookson

The sport of cycling has been tarnished by a seemingly endless amount of doping scandals over the last two decades. The sport's governing body, the UCI, has done next to nothing to stop this practice of systematic doping. However, new UCI President BRIAN COOKSON has made it his primary goal to ens ...

Tags: Leagues and Governing Bodies, Europe

01/22/14
Cookson: 'We Want A Bigger Cake'

Int’l Cycling Union (UCI) President Brian Cookson said that cycling has to do something about its very poor economic model. The sport has been hit hard by the withdrawal of long-time team sponsors such as Rabobank and Deutsche Telekom, as well as the recent demise of the Euskaltel-Euskadi pro ...

Tags: Marketing and Sponsorship, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug