About The Author

HJ Mai

HJ Mai is the assistant managing editor for SportsBusiness Daily Global.

Featured Story

Rio 2016 Olympics Official Says Games $200M Short Of Sponsorship Target

Published in SportsBusiness Daily Global on 04 / 17 / 15

Organizers of next year’s summer Olympics in Rio de Janeiro are roughly $200M short of reaching their sponsorship target of R$3.5B ($1.2B), according to a local organizing committee official. Rio 2016 Exec Dir of Communications Mario Andrada told SBD Global that organizers are currently prepar...

Read More

Tags: Olympics, Brazil

More Stories by this Author

03/13/15
SportsBusiness Daily Global: Hangin' With ... Alex Tai

ALEX TAI is the team principal of Formula E team Virgin Racing. Tai, who was born on a Royal Air Force base in Germany in '66, started his career with Virgin as a pilot for Virgin Atlantic in '95. He played an integral part in the '04 launch of Virgin Galactic and became its chief operating office ...

Tags: People and Pop Culture, United Kingdom

03/12/15
SportsBusiness Daily Global: Miami Approves Hosting Formula E Until ‘19

Formula E’s return to South Florida is in the hands of series promoters after Miami's city commission approved a five-year extension. Miami Mayor Tomás Regalado told SBD Global that the future of the Miami ePrix, scheduled to make its debut on Saturday , depends on Formula E and event ...

Tags: Events and Attractions, Europe, North America

03/12/15
SportsBusiness Daily Global: Dragon Racing To Be ‘Fully Sponsored’

Formula E team Dragon Racing is expecting to sell out its sponsorship inventory by the end of the series' inaugural ’14-15 season. The team, which is owned by Jay Penske, has been able to attract interest from a number of potential sponsors as the series makes its U.S. debut this Saturday in M ...

Tags: Marketing and Sponsorship, North America

03/11/15
SportsBusiness Daily Global: Formula E Expects Fewer Manufacturers

Formula E organizers believe the final number of manufacturers participating in the second season of the series will be less than the eight it announced in February. The all-electric racing series, which will make its U.S. debut in Miami on Saturday, will lift its restrictions and allow manufactures ...

Tags: Leagues and Governing Bodies, Europe

03/11/15
SportsBusiness Daily Global: Haas F1 Confirms Purchase Of U.K. Base

Haas F1 Team officially confirmed its recent purchase of a facility in Banbury, England. The 3,655 square-meter building, which was the home of now defunct F1 team Marussia, will serve as the team's European base. The facility will provide Haas F1, which is set to join the F1 grid with the start of ...

Tags: Facilities, North America, United Kingdom

03/03/15
SportsBusiness Daily Global: FPL Signs On As Sponsor Of Miami ePrix

Electric utility company Florida Power & Light has signed on as the official solar energy provider of the FIA Formula E race in downtown Miami. The sponsorship deal for the first electric car race held in the U.S. was announced on Monday. Andretti Sports Marketing, organizer of the Miami ePrix, ...

Tags: Marketing and Sponsorship, Europe

02/20/15
SportsBusiness Daily Global: Hangin' With ... Stefan Mennerich

STEFAN MENNERICH left a Munich-based newspaper in '97 to head the development of Bayern Munich's website. When he joined the Bundesliga champions, the digital revolution was still in its infancy. Now, almost 20 years later, Mennerich has become an integral part of Bayern's plans to increase its wo ...

Tags: People and Pop Culture

02/13/15
SportsBusiness Daily Global: SpoBiS Summit: DFB To Test Open Market

The German Football Federation (DFB) will test the open market before its kit deal with adidas expires at the end of the 2018 FIFA World Cup in Russia. Speaking at SpoBiS in Dusseldorf, Germany, DFB President Wolfgang Niersbach said it is the federation’s obligation, with respect to its member ...

Tags: Marketing and Sponsorship, Europe

02/13/15
SportsBusiness Daily Global: SpoBiS Summit: BVB To Lose Out On $46M

Borussia Dortmund is set to lose out on €40M ($46M) in revenue with its chances of qualifying for next year’s UEFA Champions League are close to zero. Borussia Dortmund, which reached the Champions League final in '13, currently sits in 16th place in the Bundesliga, 25 points behind Champ ...

Tags: Europe, Finance

02/12/15
SportsBusiness Daily Global: SpoBiS Summit: Bundesliga Bets On Digital

Germany’s Bundesliga is betting on digital content to conquer new markets. German Football League (DFL) Interactive Media Dir Susanne Timosci, speaking at SpoBiS on Tuesday, laid out the league’s strategy aimed at increasing its relevance in foreign markets. She said that digital marketi ...

Tags: Media, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug