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HJ Mai

HJ Mai is the assistant managing editor for SportsBusiness Daily Global.

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NFL Signs Deals With EE, Sportlobster For 2014 International Series Games In London

Published in SportsBusiness Daily Global on 09 / 29 / 14

Related story: Sponsors Sign Up For NFL Int'l Series The NFL has agreed to two new partnership deals in the U.K. and for the 2014 International Series games. British mobile network and Internet service provider EE along with social media website Sportlobster have signed on to ...

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Tags: Marketing and Sponsorship, Europe

More Stories by this Author

07/30/14
SportsBusiness Daily Global: MotoGP Follows Trend Toward Pay-TV

Pay-TV is where the future of broadcasting is, said Dorna Sports Media Managing Dir Manel Arroyo. Ahead of the '14 season, Dorna Sports, the rights holder of MotoGP, signed several deals with pay-TV operators in some of the sport's most important markets such as Spain, Italy and the U.K. Arroyo said ...

Tags: Media, Europe

07/21/14
SportsBusiness Journal: High hopes for year two of Guinness Cup

The early exit of several top nations at this year’s FIFA World Cup in Brazil could be a blessing in disguise for this year’s Guinness International Champions Cup. At least, that’s the belief of Charlie Stillitano, CEO of tournament organizer Relevent Sports. With teams like En ...

Tags: Events and Attractions

07/18/14
SportsBusiness Daily Global: Hangin' With ... Alfons Hörmann

ALFONS HÖRMANN is the president of the German Olympic Sports Association (DOSB). The 53-year-old was elected president on a one-year interim basis on Dec. 7. He replaced THOMAS BACH , who was elected IOC president two months earlier, at the helm of the organization. Hörmann, who has als ...

Tags: People and Pop Culture, Europe

07/03/14
SportsBusiness Daily Global: Dortmund To Open Singapore Office

Bundesliga side Borussia Dortmund is planning an eastward expansion. The German football club recently announced that it will open a representative office in Singapore in the fall to increase its global awareness and acquire new partners. Market research showed 10% of Singaporeans say that they have ...

Tags: Franchises, Europe, Asia

06/27/14
SportsBusiness Daily Global: FIFA Cracks Down On Ambush Marketing

FIFA is cracking down on ambush marketers to protect its official sponsors and partners. Prior to the start of this year’s World Cup in Brazil, FIFA forced the host country to pass legislation that allows it to be more aggressive in combating ambush marketing. The reason for such drastic measu ...

Tags: Marketing and Sponsorship, Europe, Brazil

06/13/14
SportsBusiness Daily Global: Hangin' With... World Cup Edition

The FIFA World Cup has officially gotten underway with Brazil beating Croatia 3-1 in the opening match on Thursday evening. The month-long tournament is a chance for the world’s seventh largest economy to showcase its best attributes. However, the lead up to the event has been hampered by a nu ...

Tags: People and Pop Culture, Brazil

06/04/14
SportsBusiness Daily Global: Officials Say Brazil Ready For World Cup

While construction work at the Corinthians stadium in Sao Paulo continues with less than 10 days to go before the start of the World Cup, Brazilian government officials said that the country is ready for the event. Brazil’s major airports are ready to handle and supply double the predicted dem ...

Tags: Events and Attractions, Brazil

06/03/14
SportsBusiness Daily Global: Int’l Expansion On IndyCar’s Mind

America’s premier open-wheel racing series, IndyCar, is considering adding races outside North America to the calendar, according to C.J. O’Donnell, chief marketing officer of IndyCar. O’Donnell told SBD Global at the Indy 500 that nothing has been set in stone and all options are ...

Tags: Leagues and Governing Bodies, North America

05/29/14
SportsBusiness Daily Global: ESPN Sets On Collaboration For World Cup

A cup of coffee and a few copies -- that was it. During the 2010 World Cup in South Africa, ESPN USA employees seeking a better cup of coffee would grab one in the offices of ESPN Brazil. In turn, ESPN Brazil employees would use the Xerox machine in the offices of ESPN USA. That was the only collabo ...

Tags: Media, Brazil, North America

05/27/14
SportsBusiness Daily Global: Chip Ganassi Racing, ENEOS Team Up

The recently signed partnership between Chip Ganassi Racing and Japanese motor oil brand ENEOS kicked off with a win in the NASCAR Nationwide Series History 300 at the Charlotte Motor Speedway. Driver Kyle Larson put his No. 42 Chevrolet Camaro in victory lane on Saturday. The race was the first of ...

Tags: Marketing and Sponsorship, Japan, North America

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