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HJ Mai

HJ Mai is the assistant managing editor for SportsBusiness Daily Global.

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Haas F1 New CMO Adam Jacobs Says Focus On Developing Team's Brand

Published in SportsBusiness Daily Global on 10 / 29 / 14

Haas F1’s newly appointed CMO Adam Jacobs said that the team’s focus is on developing a well-structured and well-funded program that can compete at the highest level. For Jacobs, who joined Haas F1 from Anheuser-Busch, the next steps are all about laying the groundwork for developing the...

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Tags: Franchises, North America

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SportsBusiness Daily Global: Q&A With FIBA President Yvan Mainini

The Int'l Basketball Federation (FIBA) has renamed its flagship tournament the FIBA Basketball World Cup (previously World Championship), and is going to overhaul the whole event in the years to come. FIBA will move its World Cup out of the shadow of the FIFA World Cup and make the qualification sys ...

Tags: Leagues and Governing Bodies, Europe

SportsBusiness Daily Global: Mercedes Says 'We Did Nothing Wrong'

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Tags: Franchises, Europe

SportsBusiness Daily Global: CL Title Won't Impact Dortmund Shares

The publicly traded shares of Champions League finalist Borussia Dortmund on the Frankfurt Stock Exchange are unlikely to gain a lasting boost from a potential victory in Saturday’s final. Jan Kremer, Sports Business Group Expert at Deloitte in Germany, told SBD Global, "On-field succe ...

Tags: Finance, Europe

SportsBusiness Daily Global: Q&A With ARD Sport Dir Axel Balkausky

German public broadcasters ARD and ZDF have always carried the top sporting events such as FIFA World Cup, UEFA European Championships and Olympic Games on their portfolios of channels. With the emergence of private and pay-TV channels, public broadcasters could lose those top events, as they c ...

Tags: Media, Europe

SportsBusiness Daily Global: ARD Won't Bid For More Bundesliga Rights

German public broadcaster ARD Sports Dir Axel Balkausky told SBD Global the channel will not bid on additional Bundesliga rights but "continue with its very well-working program concept." The live rights for football Bundesliga games are in the hands of German pay-TV channel Sky until the end of the ...

Tags: Media, Europe

SportsBusiness Daily Global: DT Marketing Focus In On Sports

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Tags: Media, Europe

SportsBusiness Daily Global: Q&A With 2014 World Cup LOC CEO

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Tags: Events and Attractions, Brazil

SportsBusiness Daily Global: Organizers Fearful Of 'White Elephants'

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Tags: Facilities, Brazil

SportsBusiness Daily Global: Telekom Puts Sports Rights 'On Ice'

German telecoms company Deutsche Telekom Sports Marketing Head Henning Stiegenroth said the company has put the pursuit of sports rights “partially on ice” after losing its Bundesliga IPTV rights to Sky. Deutsche Telekom , which holds the league’s IPTV rights until the ...

Tags: Media, Europe

SportsBusiness Daily Global: Q&A With BMW's Eckhard Wannieck

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Tags: Marketing and Sponsorship, Europe

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