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HJ Mai

HJ Mai is the assistant managing editor for SportsBusiness Daily Global.

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Hangin' With ... Borussia Dortmund Sales & Marketing Director Carsten Cramer

Published in SportsBusiness Daily Global on 07 / 22 / 16

CARSTEN CRAMER is the director of sales and marketing at Bundesliga club Borussia Dortmund, also known as BVB. Cramer, who joined the club in '10 from sports marketing agency Sportfive (now Lagardère Sports), is also in charge of the club's internationalization efforts. The German club is c...

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Tags: People and Pop Culture, North America, Europe, Asia, China

More Stories by this Author

02/05/16
SportsBusiness Daily Global: SpoBiS: VW Boosts Wolfsburg Globally

Bundesliga side VfL Wolfsburg is counting on Volkswagen’s global reputation in its search for int'l partners and awareness. “Internationally we, despite the current situation, rely on the respectable name of our parent company Volkswagen Group, which is recognized as an international bra ...

Tags: Events and Attractions, Europe

02/05/16
SportsBusiness Daily Global: SpoBiS: eSports On The Rise

ESports will become Sportradar's third-most important sport by next year, according to company Founder & CEO Carsten Koerl . The Switzerland-based sports technology company believes that huge investments in eSports by big media companies will be a catalyst. ESPN launched a new eSports vertical ...

Tags: Events and Attractions, Europe

02/03/16
SportsBusiness Daily Global: SpoBiS: DFL Digital Targets Latin America

The Bundesliga will expand its digital channels and launch Spanish-language versions for the ’17-18 season. DFL Digital Sports Managing Director Andreas Heyden said the league will launch a website, app and social media channels in Spanish with the start of the new season. This latest additi ...

Tags: Events and Attractions, Europe

02/03/16
SportsBusiness Daily Global: SpoBiS: Academy To Boost DFB's Profile

The German Football Federation’s (DFB) new academy will help transport the country’s football philosophy across the world, according to the man behind the project. German national team Manager Oliver Bierhoff , who has been the mastermind behind the new academy, said the DFB intends to ...

Tags: Events and Attractions, Europe

02/03/16
SportsBusiness Daily Global: SpoBiS: Eurosport, BBC Agree To Deal

Eurosport’s parent company Discovery Communications has agreed to sublicense some of its U.K. Olympic broadcast rights for ’22 and ’24 to the BBC. Eurosport CEO Peter Hutton announced the channel’s first Olympic sublicense deal at SpoBiS conference in Dusseldorf, Germany, o ...

Tags: Events and Attractions, Europe

02/02/16
SportsBusiness Daily Global: SpoBiS: Chicharito Takes Bayer Global

Bundesliga club Bayer Leverkusen is expanding its global footprint by riding the coattails of Mexican striker Javier “Chicharito” Hernandez to open up the Latin American and South American markets. The club is using the player's popularity in the regions as a building block for its inter ...

Tags: Events and Attractions, Europe

02/02/16
SportsBusiness Daily Global: SpoBiS: Independent Sports Journalism

Independent sports journalism will become more and more important in the future, according to Alfred Draxler , the editor-in-chief of Sport Bild. Draxler believes the need will increase as consumers and readers have an increasingly hard time navigating through the media jungle. “There’s ...

Tags: Events and Attractions, Europe

01/29/16
SportsBusiness Daily Global: Hangin' With ... Gene Haas

GENE HAAS is the founder and owner of the Haas F1 Team. The team will give its debut when the new F1 season kicks off in Australia on March 20. Haas, who is also co-owner of NASCAR team Stewart-Haas Racing, hopes his involvement in the global racing series will increase the market share of its mac ...

Tags: People and Pop Culture, Europe

01/29/16
SportsBusiness Daily Global: Global Markets ‘Critical’ For NHL Success

The NHL’s Carolina Hurricanes are looking outside North America for talent and new business opportunities, according to Ron Francis. Francis, who is in his second season as the team’s GM, said it is important to the organization’s success to be on top of hockey’s global devel ...

Tags: Franchises, Europe

01/27/16
SportsBusiness Daily Global: Formula E Going Virtual To Engage Fans

Formula E is looking for new ways to engage fans on and off the track and it believes virtual racing could be the answer. The electric racing series held its first "Race Off" event on Saturday, featuring drivers Bruno Senna and Nicolas Prost. The event, which was held at London’s Gfinity Arena ...

Tags: Leagues and Governing Bodies, Europe, United Kingdom

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