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HJ Mai

HJ Mai is the assistant managing editor for SportsBusiness Daily Global.

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ASO Says Sponsorship Packages For This Year’s Tour De France ‘Almost’ Sold Out

Published in SportsBusiness Daily Global on 04 / 29 / 15

Sponsorship packages for this year’s Tour de France are close to being sold out, according to race organizers. Laurent Lachaux, who is the sales & marketing director for Tour organizers Amaury Sport Organisation, told SBD Global that “we are almost there.” However, he added tha...

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Tags: Marketing and Sponsorship, Europe

More Stories by this Author

02/04/14
SportsBusiness Daily Global: Plenty Of Markets Interested In MotoGP

MotoGP, the pinnacle of int’l motorcycle racing, is expanding its global reach into new markets. The series will return to Argentina this season after more than a decade. In addition, countries like Thailand and Russia have signaled interest in hosting a MotoGP event. "We have plenty of market ...

Tags: Leagues and Governing Bodies, Europe

01/24/14
SportsBusiness Daily Global: Q&A With UCI President Brian Cookson

The sport of cycling has been tarnished by a seemingly endless amount of doping scandals over the last two decades. The sport's governing body, the UCI, has done next to nothing to stop this practice of systematic doping. However, new UCI President BRIAN COOKSON has made it his primary goal to ens ...

Tags: Leagues and Governing Bodies, Europe

01/22/14
SportsBusiness Daily Global: Cookson: 'We Want A Bigger Cake'

Int’l Cycling Union (UCI) President Brian Cookson said that cycling has to do something about its very poor economic model. The sport has been hit hard by the withdrawal of long-time team sponsors such as Rabobank and Deutsche Telekom, as well as the recent demise of the Euskaltel-Euskadi pro ...

Tags: Marketing and Sponsorship, Europe

01/21/14
SportsBusiness Daily Global: Cookson: Focus On Restoring Reputation

Int’l Cycling Union (UCI) President Brian Cookson said that the primary goal of the recently announced independent commission "is restoring the reputation of the sport." Cookson, who was elected UCI president in late September, created a three-member panel that will look into allegations of wr ...

Tags: Leagues and Governing Bodies, Europe

01/17/14
SportsBusiness Daily Global: 49ers To Help Leeds Through Partnership

NFL San Francisco 49ers COO Paraag Marathe said that the franchise will use the expertise it gained throughout the last several years to help League Championship side Leeds United grow its business. Just 10 years ago, the 49ers had a 2-14 record and found themselves in the bottom of the NFL. It took ...

Tags: Marketing and Sponsorship, North America, United Kingdom

01/13/14
SportsBusiness Journal: European TV’s take on U.S. sports

U.S. sports leagues still view international expansion as the holy grail of growing their business. But in Europe, at least, veteran media executives describe U.S. sports as little more than niche programming that still needs to find an audience in markets that are dominated by soccer and Formula On ...

Tags: Media

01/08/14
SportsBusiness Daily Global: NFL's U.K. Viewership Numbers Tripled

NFL UK Managing Dir Alistair Kirkwood said that American football has been the "seventh most watched sport on Sky this season." The NFL, which currently airs on Sky Sports, Channel 4 and British Eurosport in the U.K., has moved up 12 spots on Sky’s list of most watched sports since the league ...

Tags: Media, United Kingdom

11/20/13
SportsBusiness Daily Global: Santander Says Ferrari Deal A Key Asset

Banco Santander Advertising & Sponsorships Head Enrique Arribas said that the company’s sponsorship deal with F1 team Scuderia Ferrari has been “amazingly successful” judging by its advertising ROI. Arribas told SBD Global at the Circuit of the Americas, “We get a return ...

Tags: Marketing and Sponsorship, Europe

11/18/13
SportsBusiness Daily Global: Williams Not Worried About Future

Williams F1 Deputy Team Principal Claire Williams said that there are “absolutely no concerns” around the team’s finances for next season, despite losing one of its main sponsors. Williams recently announced that Brazilian driver Felipe Massa will replace Venezuelan Pastor Maldonad ...

11/18/13
SportsBusiness Daily Global: Pirelli To Stay On As F1 Tiremaker

Pirelli Motorsports Dir Paul Hembery said that the Italian tiremaker has signed a new deal and will continue to supply F1 with its product. “It’s done, everything is done. I mean you have the lawyers to sign off. You have three groups, you got the teams, you got the promoter and the FIA, ...

Tags: Leagues and Governing Bodies, Europe, North America, Formula One

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