About The Author

HJ Mai

HJ Mai is a senior staff writer for SportsBusiness Daily Global.

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Liverpool Considers U.S. A Growing Market As More Companies Invest In Football, EPL

Published in SportsBusiness Daily Global on 08 / 01 / 14

Preseason tours are about growing a club’s fan base and establishing new partnerships or strengthening existing ones. They are also about preparing a team for the upcoming season. For Liverpool and CCO Billy Hogan, it is all about finding the right balance between both. “It’s obvio...

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Tags: Marketing and Sponsorship, United Kingdom, North America

More Stories by this Author

03/14/13
SportsBusiness Daily Global: F1 Global Expansion Series Part 3

F1’s Eastern expansion, which started only a decade ago, includes plans for new races in Russia, Thailand and maybe even a second Malaysian Grand Prix. Sochi, which is located on the banks of the Black Sea, will not only host the Winter Olympics in ’14, but also the country’s first ...

Tags: Leagues and Governing Bodies, Asia

03/13/13
SportsBusiness Daily Global: F1 Global Expansion Series Part 2

The dream of F1 CEO Bernie Ecclestone to have an F1 Grand Prix in close proximity to New York City is still being targeted for mid '14, while a newly built circuit near Austin, Texas could secure F1’s long-term future in the U.S. In addition to its increased American presence, Ecclestone has b ...

Tags: Leagues and Governing Bodies, United Kingdom, North America

03/12/13
SportsBusiness Daily Global: F1 Global Expansion Series Part 1

Rumors and talks of a possible return of F1 to Austria, France, Turkey and a proposed new road course in Greece have sparked hopes of European F1 fans that the racing series would increase its number of European races in the future and return to where it all started more than 60 years ago. However, ...

Tags: Leagues and Governing Bodies, United Kingdom, Europe

03/11/13
SportsBusiness Daily Global: Formula E Unveils Calendar For 2014

Formula E presented motorsports governing body FIA with a preliminary list of eight cities that have been picked to host races next year. Cities included in the preliminary calendar are: London, Rome, L.A., Miami, Beijing, Putrajaya (Malaysia), Buenos Aires and Rio de Janeiro. Since its launch in Au ...

Tags: Leagues and Governing Bodies, Europe

03/08/13
SportsBusiness Daily Global: New Jersey F1 Race Back On Track

New Jersey F1 Race Promoter Leo Hindery Jr. said that the American Grand Prix is back on track after it had to postpone its ’13 scheduled debut due to missing local and federal approvals that made it difficult to have all the capitalization in place. Hindery said, "We are back under constructi ...

Tags: Events and Attractions, North America

02/25/13
SportsBusiness Daily Global: Formula E Boss Happy With Progress

The new FIA sanctioned all-electric racing series, Formula E, is still a work in progress, but Formula E CEO Alejandro Agag said he is "extremely satisfied with progress until now." Agag, a 42-year-old Spanish businessman, said a lot of work has to be done before the first race, "but everything [is] ...

Tags: Leagues and Governing Bodies, Europe

02/21/13
SportsBusiness Daily Global: Ecclestone Not Sold On Formula E

Formula E is expected to debut in ’14 and hopes to change the perception of electric cars, which have a stigma of being impractical, slow and only a limited range, but so far the pitch isn't working on the F1 circuit's big boss. F1 CEO Bernie Ecclestone seems skeptical of motorsports governing ...

Tags: Leagues and Governing Bodies, Europe

02/14/13
SportsBusiness Daily Global: Bundesliga Seeking The American Dream

Germany's Bundesliga is setting its sights on the U.S. market as the next phase of its global expansion plan, and has explored talks with Major League Soccer about sending a team to play in its All-Star Game, according to the league's Head of Business & Specialist Media Dirk Meyer-Bosse. He did ...

Tags: Leagues and Governing Bodies, Europe

02/13/13
SportsBusiness Daily Global: Bundesliga Moving Into New Markets

The Bundesliga has made a push into new markets over the past several years in order to increase its int'l revenue and close the gap with other European football leagues. So far, the league has focused its efforts on Eastern Europe and Asia. The German Football League (DFL), the commercial arm of th ...

Tags: Marketing and Sponsorship, Europe

01/10/13
SportsBusiness Daily Global: IIHF's Fasel Excited About Future

The popularity of hockey around the globe is on the rise. Int'l Ice Hockey Federation President REN É FASEL is well aware of this. An IIHF survey showed a 3.4% increase in participation last year alone. SBD Global recently spoke with Fasel about  the rise in the sport's participation, ...

Tags: Leagues and Governing Bodies, Europe

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