About The Author

HJ Mai

HJ Mai is the assistant managing editor for SportsBusiness Daily Global.

Featured Story

Hangin' With ... D&G Communications Co-Founder Gregor Derichs

Published in SportsBusiness Daily Global on 01 / 23 / 15

German sports journalists GREGOR DERICHS and DIRK GRAALMANN have created a new communications agency, which specializes in sports. Derichs & Graalmann Communications launched on Jan. 12 with the goal to take a piece of the pie that is sports sponsorships. The Cologne-based agency is counting...

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Tags: People and Pop Culture, Europe

More Stories by this Author

08/16/13
SportsBusiness Daily Global: Khan To Put Fulham On Sustainable Path

When Premier League club Fulham FC kicks off its new season against Sunderland on Saturday, it will mark the beginning of the Shahid Khan ownership era and its ambitious goals of making the club "better" and "sustainable." The Pakistan-born U.S. businessman, who also owns the NFL Jacksonville Jaguar ...

Tags: Franchises, United Kingdom

08/15/13
SportsBusiness Daily Global: F1 Teams’ Struggles Sign Of Uncertainty

The financial struggles of a majority of F1 teams are a sign of the global "economic uncertainty" and the teams’ "potentially outdated" business models, according to Formula Money co-author Christian Sylt. During the first half of the 2013 F1 season, the racing series’ off-track headli ...

Tags: Finance, Europe

07/23/13
SportsBusiness Daily Global: JvM/sports Seeks Top German Billing

Sports marketing company Jung von Matt/sports Co-Managing Dir Raphael Brinkert told SBD Global the goal of the newly founded division is to become Germany's top sports marketing agency. Brinkert: "Short-term plans are to attend to one top client within each of these categories: clubs, associations, ...

Tags: Marketing and Sponsorship, Europe

07/10/13
SportsBusiness Daily Global: Q&A With Adidas' Markus Baumann

Adidas, the world's No. 1 football brand and official partner of the 2014 FIFA World Cup, wants to break $2.6B in football sales in '14, up from more than $2.2B in '12. Adidas Senior VP of Global Football MARKUS BAUMANN talked to SBD Global about how the company wants to achieve those numbers, new ...

Tags: Marketing and Sponsorship, Europe

07/04/13
SportsBusiness Daily Global: Adidas Supports Messi

Adidas Senior VP of Global Football Markus Baumann told SBD Global that he thinks Argentine Lionel Messi is the best football player on the planet and his private off-field issues have no influence on the company's relationship with him. To underline the 26-year-old's privileged status in the adidas ...

Tags: Marketing and Sponsorship, Europe

07/03/13
SportsBusiness Daily Global: Adidas To Launch Its Biggest Campaign

Adidas Senior VP of Global Football Markus Baumann told SBD Global that the company is planning its biggest marketing campaign ever to achieve its goal of breaking €2B ($2.6B) in global football sales in '14. Baumann: "We will launch the biggest brand campaign in 2014, focusing on all channels ...

Tags: Marketing and Sponsorship, Europe

06/28/13
SportsBusiness Daily Global: Q&A With Sochi 2014's Chernyshenko

The sporting world will turn its eyes to a Black Sea resort city with a population of about 400,000 next Feburary to watch the the 22nd Winter Olympics. For about two weeks, the world's best winter sports athletes will compete for glory and gold in Sochi, Russia. Sochi 2014 Organizing Committee ...

Tags: Olympics, Russia

06/27/13
SportsBusiness Daily Global: Chernyshenko: Hotels Meet IOC Demand

Sochi 2014 Organizing Committee President & CEO Dmitry Chernyshenko told SBD Global Sochi's hotel situation is meeting all IOC requirements. He said, "It’s worth noting that the IOC has required that 41,467 hotel rooms be available for participants and guests in the Sochi area, and Sochi 2 ...

Tags: Olympics, Russia

06/26/13
SportsBusiness Daily Global: Chernyshenko: Security Is Top Priority

The requirement of obtaining a spectator pass in order to enter Olympic events and the Olympic Park at next year's Sochi 2014 Winter Games has raised some concern, but Organizing Committee President & CEO Dmitry Chernyshenko told SBD Global the process is similar to buying an airplane ticket. He ...

Tags: Olympics, Russia

06/17/13
SportsBusiness Journal: Stadiums work in overdrive

With less than a year to go until the 2014 FIFA World Cup kicks off at Arena de São Paulo in Brazil, only six of the 12 World Cup stadiums have been completed, while the remaining six struggle to meet FIFA’s December deadline. Construction has been plagued by delays, cost overruns an ...

Tags: In-Depth

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