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ARD Sport Dir Axel Balkausky Talks Sports Media Rights, Program Concept And Criticism

04 / 25 / 13

German public broadcasters ARD and ZDF have always carried the top sporting events such as FIFA World Cup, UEFA European Championships and Olympic Games on their portfolios of channels. With the emergence of private and pay-TV channels, public broadcasters could lose those top events, as they c...

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Tags: Media, Europe

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04/23/13
ARD Won't Bid For More Bundesliga Rights

German public broadcaster ARD Sports Dir Axel Balkausky told SBD Global the channel will not bid on additional Bundesliga rights but "continue with its very well-working program concept." The live rights for football Bundesliga games are in the hands of German pay-TV channel Sky until the end of the ...

Tags: Media, Europe

04/18/13
DT Marketing Focus In On Sports

German telecoms company Deutsche Telekom has been a fixture in the sports sponsorship world for more than two decades. From Team Tekekom's magenta-colored equipe in the Tour de France to its title sponsorship of Germany's biggest football club, Bayern Munich, the Bonn-based company has turned to spo ...

Tags: Media, Europe

04/17/13
Q&A With 2014 World Cup LOC CEO

With only two months left until the opening whistle of the FIFA Confederations Cup, the world looks at Brazil to judge its performance during the dress rehearsal for next year's World Cup. 2014 World Cup Local Organizing Committee CEO RICARDO TRADE recently spoke with SBD Global about the atmosphe ...

Tags: Events and Attractions, Brazil

04/15/13
Organizers Fearful Of 'White Elephants'

As construction companies work around the clock to finish the stadiums in time for next year's FIFA World Cup in Brazil, questions about the future usage of  the 12 stadiums after the end of the tournament arise. 2014 World Cup Local Organizing Committee CEO Ricardo Trade told SBD Global: "It's ...

Tags: Facilities, Brazil

04/12/13
Telekom Puts Sports Rights 'On Ice'

German telecoms company Deutsche Telekom Sports Marketing Head Henning Stiegenroth said the company has put the pursuit of sports rights “partially on ice” after losing its Bundesliga IPTV rights to Sky. Deutsche Telekom , which holds the league’s IPTV rights until the ...

Tags: Media, Europe

04/10/13
Q&A With BMW's Eckhard Wannieck

German car maker BMW has been creating headlines with ever-increasing car sale numbers around the globe. The brand sees itself as No. 1 in the premium car segment and is very active in the sports sponsorship market. As a London 2012 Olympic Partner, BMW has received worldwide exposure on the biggest ...

Tags: Marketing and Sponsorship, Europe

03/19/13
Eric Boullier: 'Business Is Good'

With the increasing costs facing F1 teams threatening the economic viability of the sport, Lotus F1 Team Principal Eric Boullier told SBD Global that "everything is positive now, and the building of the business is good." Boullier, whose driver Kimi Räikkönen won the '13 season opening Gra ...

Tags: Marketing and Sponsorship, Europe

03/15/13
F1 Global Expansion Series Part 4

Growing complaints about the high cost of hosting the Australian F1 Grand Prix, which are, according to Australian newspaper reports, around A$34M ($44M) annually, have threatened the future of the race. F1 CEO Bernie Ecclestone, however, downplayed the uproar and said, “We hope we're going to ...

Tags: Leagues and Governing Bodies, Australia, Brazil

03/14/13
F1 Global Expansion Series Part 3

F1’s Eastern expansion, which started only a decade ago, includes plans for new races in Russia, Thailand and maybe even a second Malaysian Grand Prix. Sochi, which is located on the banks of the Black Sea, will not only host the Winter Olympics in ’14, but also the country’s first ...

Tags: Leagues and Governing Bodies, Asia

03/13/13
F1 Global Expansion Series Part 2

The dream of F1 CEO Bernie Ecclestone to have an F1 Grand Prix in close proximity to New York City is still being targeted for mid '14, while a newly built circuit near Austin, Texas could secure F1’s long-term future in the U.S. In addition to its increased American presence, Ecclestone has b ...

Tags: Leagues and Governing Bodies, United Kingdom, North America

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