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HJ Mai

HJ Mai is the assistant managing editor for SportsBusiness Daily Global.

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Bridgestone Signs On As Partner For Sunday's Final NFL Int'l Series Game In London

Published in SportsBusiness Daily Global on 11 / 06 / 14

Related story: NFL Signs Two New Deals In The U.K. The NFL agreed to a partnership with Japanese tire company Bridgestone for Sunday's third and final game of the season at London's Wembley Stadium. NFL Int'l Commercial Dir Marc Reeves told SBD Global that Bridgestone will be ...

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Tags: Marketing and Sponsorship, United Kingdom

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11/06/14
SportsBusiness Daily Global: Bridgestone, NFL Team Up For U.K. Game

Related story: NFL Signs Two New Deals In The U.K. The NFL agreed to a partnership with Japanese tire company Bridgestone for Sunday's third and final game of the season at London's Wembley Stadium. NFL Int'l Commercial Dir Marc Reeves told SBD Global that Bridgestone will be ...

Tags: Marketing and Sponsorship, United Kingdom

11/03/14
SportsBusiness Daily Global: COTA: The More The Merrier

The return of Mexico City on next year’s F1 schedule will help the sport grow in North America, COTA CEO Jason Dial said. The Mexico City race, which is scheduled for Nov. 1, a week after the U.S. Grand Prix in Austin, will bring the total number of North American F1 races to three -- the thir ...

Tags: Events and Attractions, North America

11/03/14
SportsBusiness Daily Global: F1 In Crisis, Teams Divided

The high-profile world that is Formula One racing is in a deep financial crisis and nobody seems to have a clue of how to fix it. Sunday’s U.S. F1 Grand Prix saw only 18 drivers take the grid after Caterham and Marussia both went into administration and were forced to skip the race to deal wit ...

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11/03/14
SportsBusiness Daily Global: COTA: Expanding Marketing, Reach

Circuit of The Americas has beefed up its marketing team and seen positive gains in its digital engagement. The nearly $400M racetrack outside of Austin, which has been the home of the U.S. F1 Grand Prix since ’12, continues to fight for awareness, attendance and revenue. While motorsports is ...

Tags: Marketing and Sponsorship, North America

11/03/14
SportsBusiness Daily Global: COTA: Racing ‘Festival’ In Austin

Circuit of The Americas organizers looked at what Austin stands for to ensure the third running of the U.S. F1 Grand Prix on their track is about more than racing and remains a fan favorite. The organizers took a page out of Austin’s playbook and turned the circuit and part of the city’s ...

Tags: Marketing and Sponsorship, North America

10/29/14
SportsBusiness Daily Global: Haas F1 Laying Marketing Groundwork

Haas F1’s newly appointed CMO Adam Jacobs said that the team’s focus is on developing a well-structured and well-funded program that can compete at the highest level. For Jacobs, who joined Haas F1 from Anheuser-Busch, the next steps are all about laying the groundwork for developing the ...

Tags: Franchises, North America

10/17/14
SportsBusiness Daily Global: Hangin' With ... Jim Wright

JIM WRIGHT is the head of commercial of Formula E team Venturi Grand Prix. Wright is a motorsports veteran. Before joining the Monaco-based team, he worked for a number of F1 teams including Williams, Toro Rosso and Virgin Racing. He talked to SBD Global about the inaugural Formula E season, chall ...

Tags: People and Pop Culture, Europe

10/15/14
SportsBusiness Daily Global: NFL Signs Two New Deals In The U.K.

The NFL has added two new partners to its sponsorship lineup in the U.K. The league told SBD Global that FedEx and the Wall Street Journal have signed on as partners for the remainder of the season until March 31. FedEx will not only be a partner of the league but also have a presence at the two re ...

Tags: Marketing and Sponsorship, United Kingdom, North America, China

09/29/14
SportsBusiness Daily Global: NFL Signs Two New Deals For Int'l Series

Related story: Sponsors Sign Up For NFL Int'l Series The NFL has agreed to two new partnership deals in the U.K. and for the 2014 International Series games. British mobile network and Internet service provider EE along with social media website Sportlobster have signed on to ...

Tags: Marketing and Sponsorship, Europe

09/26/14
SportsBusiness Daily Global: Hangin' With ... Rob Phythian

ROB PHYTHIAN is the co-founder, President & CEO of SportsData. In his position, he is responsible for the business leadership of the company, including corporate operations, business development and strategic partnerships. In Dec. '13, SportsData was acquired by Sportradar AG, which is headqua ...

Tags: People and Pop Culture

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