About The Author

HJ Mai

HJ Mai is the assistant managing editor for SportsBusiness Daily Global.

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NFL Signs Deals With EE, Sportlobster For 2014 International Series Games In London

Published in SportsBusiness Daily Global on 09 / 29 / 14

Related story: Sponsors Sign Up For NFL Int'l Series The NFL has agreed to two new partnership deals in the U.K. and for the 2014 International Series games. British mobile network and Internet service provider EE along with social media website Sportlobster have signed on to ...

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Tags: Marketing and Sponsorship, Europe

More Stories by this Author

09/29/14
SportsBusiness Daily Global: NFL Signs Two New Deals For Int'l Series

Related story: Sponsors Sign Up For NFL Int'l Series The NFL has agreed to two new partnership deals in the U.K. and for the 2014 International Series games. British mobile network and Internet service provider EE along with social media website Sportlobster have signed on to ...

Tags: Marketing and Sponsorship, Europe

09/26/14
SportsBusiness Daily Global: Hangin' With ... Rob Phythian

ROB PHYTHIAN is the co-founder, President & CEO of SportsData. In his position, he is responsible for the business leadership of the company, including corporate operations, business development and strategic partnerships. In Dec. '13, SportsData was acquired by Sportradar AG, which is headqua ...

Tags: People and Pop Culture

09/05/14
SportsBusiness Daily Global: Hangin' With ... Ken Hershman

KEN HERSHMAN is the president of HBO Sports and as such is responsible for the strategic direction of the division. Hershman, who was named president in Jan. '12, is a veteran sports TV exec and came to HBO from rival premium pay cable network Showtime. At Showtime, he was exec VP/GM of sports and ...

Tags: People and Pop Culture, North America

09/01/14
SportsBusiness Journal: Sponsors join the game

As the NFL has increased its presence in London, it has also attracted more corporate support. Go back five years to 2009, and the league had only seven partners for its single London game. Fast forward and the International Series now counts 21 brands across 18 companies in its sponsorship roste ...

Tags: In-Depth, NFL Season Preview

08/29/14
SportsBusiness Daily Global: Hangin' With ... Chris Meyer

CHRIS MEYER is the CEO of marketing agency George P. Johnson. Prior to joining GPJ, Meyer was the exec VP of enterprise business development for online event content distribution and communications platform INXPO. Meyer, who was appointed CEO in October, is in charge of GPJ's 29 offices spread acr ...

Tags: People and Pop Culture, North America

08/15/14
SportsBusiness Daily Global: Hangin' With ... David Howman

DAVID HOWMAN is the director general of the World Anti-Doping Agency. He took over his current position in Aug. '03. Prior to joining WADA, Howman served as chairman of the New Zealand Sports Drug Agency between '00-03. The Wellington, New Zealand native spoke with SBD Global about WADA's fight ag ...

Tags: People and Pop Culture, Europe

08/14/14
SportsBusiness Daily Global: World Cup Could Go Up Against Super Bowl

The sometimes outrageous spending habits of European football clubs will come under even more scrutiny after UEFA sanctioned the first clubs under its financial fair play rules. There will also be the questions of how these sanctions will apply going into the new season, and what will happen to club ...

Tags: Leagues and Governing Bodies, Europe

08/13/14
SportsBusiness Daily Global: ASP Overhaul Proves Successful

The two-year transformation of the Association of Surfing Professionals is showing signs of success with its management already looking to the future. Viewership and attendance numbers have been on the rise since the takeover of the ASP by ZoSea Media close to two years ago. The live webcast of the ...

Tags: Leagues and Governing Bodies, North America

08/06/14
SportsBusiness Daily Global: Target To Sponsor ASP Maui Women's Pro

U.S. retailer Target has agreed to a deal with the Association of Surfing Professionals to become the official title sponsor of the ASP Women’s World Championship Tour event in Maui. The deal, which will be officially announced on Wednesday, is a testament to the new commercial strength of the ...

Tags: Marketing and Sponsorship, North America

08/01/14
SportsBusiness Daily Global: Liverpool Considers U.S. A Growing Market

Preseason tours are about growing a club’s fan base and establishing new partnerships or strengthening existing ones. They are also about preparing a team for the upcoming season. For Liverpool and CCO Billy Hogan, it is all about finding the right balance between both. “It’s obvio ...

Tags: Marketing and Sponsorship, United Kingdom, North America

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