SBD Global / Featured Authors / David Morgan

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Report: Professional Cycling Remains Potent Driver Of Media Exposure For Sponsors

05 / 03 / 13

Cycling has absorbed some serious body blows recently because of the widespread doping scandal that felled some of the sport's greatest icons, but a report from CyclingNews.com and Repucom finds that sponsors still see the sport as a good way to reach out to a global audience. The CyclingNews/Repuco...

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Tags: Marketing and Sponsorship

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06/11/12
Welcome To SBD Global

It’s a big day for us on the SportsBusiness Daily Global crew. The long-gestating international edition of SportsBusiness Daily, has been delivered, we’ve celebrated the natal day with a taste of bubbly, and now we move on to Day 2. Our goal is to mine the best sports business news from ...

Tags: Media

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