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Brandon Zimmerman

Brandon Zimmerman is assistant managing editor for SportsBusiness Daily Global.

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ESPN's New 30 For 30 Series 'Soccer Stories' Makes Debut Tuesday With 'Hillsborough'

04 / 15 / 14

ESPN's new 30 for 30 series "Soccer Stories" premieres on Tuesday night with a documentary entitled "Hillsborough," which examines the most deadly accident in sports history. Directed by Daniel Gordon, the film marks the 25th anniversary of the death of 96 fans during an FA Cup semifinal match betwe...

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Tags: People and Pop Culture, United Kingdom

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Hangin' With... Andy Martin

New Zealand Football CEO ANDY MARTIN took over his new role in February. Martin was previously the CEO of the London Irish Rugby Club where he oversaw a two-year project that led to the successful buyout of the club. Martin began his career working for Barclays bank where he served as a board memb ...

Tags: People and Pop Culture, Australia

Hangin' With ... Mike Hooper

MIKE HOOPER is the CEO of the Commonwealth Games Federation. Hooper, from New Zealand, was appointed the CGF's first full-time CEO in '00. In his tenure, he has overseen the 2002 Manchester Games, the 2006 Melbourne Games and the 2010 Delhi Games. In January, Hooper announced that he would step do ...

Tags: People and Pop Culture, United Kingdom

NBA To Showcase Nets-Hawks To Europe

When the NBA’s Brooklyn Nets face the Atlanta Hawks Thursday at a sold-out O2 Arena in London, it would seem that the NBA is primed to showcase its product to fans in the U.K. It’s much more than that, however. The NBA is using the game not just as a marketing platform in the U.K., but ...

Tags: Leagues and Governing Bodies, Europe, North America, United Kingdom

Liverpool CCO Helps Push Global Brand

When Liverpool CCO Billy Hogan attends his daughter’s football practices near his Boston home, he notices a new, interesting trend. Nearly half of these grade-school players are wearing jerseys of int’l football clubs. Hogan: “That’s something you didn’t see 10 to 15 ye ...

Tags: Franchises, United Kingdom

NFL Building Fan Base In U.K.

When the NFL played its first regular-season game in London in ’07, it was hard to imagine that only a few years later the discussion to turn to the possibility of an NFL franchise actually moving there. But now, six years later, the NFL will host two regular-season games in the U.K. for the f ...

Tags: Marketing and Sponsorship, United Kingdom

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