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Brandon Zimmerman

Brandon Zimmerman is assistant managing editor for SportsBusiness Daily Global.

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Hangin' With... Octagon Brazil President Alex Leitão

Published in SportsBusiness Daily Global on 06 / 27 / 14

ALEX LEITÃO is president of Octagon Brazil. Leitão joined Octagon in '10 when his sports marketing firm, B2S, merged with the agency. Leitão helps develop strategic plans for companies that use football as a tool for brand positioning, sales and business development. His mark...

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Tags: People and Pop Culture, Brazil

More Stories by this Author

06/27/14
SportsBusiness Daily Global: Hangin' With... Octagon's Alex Leitão

ALEX LEITÃO is president of Octagon Brazil. Leitão joined Octagon in '10 when his sports marketing firm, B2S, merged with the agency. Leitão helps develop strategic plans for companies that use football as a tool for brand positioning, sales and business development. His mark ...

Tags: People and Pop Culture, Brazil

05/16/14
SportsBusiness Daily Global: Hangin' With ... NBL CEO Fraser Neill

FRASER NEILL is the CEO of Australia's National Basketball League. Neill previously held senior management positions with the Australian Jockey Club, New South Wales Rugby Union and the Int'l Rugby Board. Neill was the CEO of NSW rugby from '04-07. Neill was the tournaments director for the IRB an ...

Tags: People and Pop Culture, Australia

04/15/14
SportsBusiness Daily Global: ESPN 30 For 30 To Premier 'Hillsborough'

ESPN's new 30 for 30 series "Soccer Stories" premieres on Tuesday night with a documentary entitled "Hillsborough," which examines the most deadly accident in sports history. Directed by Daniel Gordon, the film marks the 25th anniversary of the death of 96 fans during an FA Cup semifinal match betwe ...

Tags: People and Pop Culture, United Kingdom

04/04/14
SportsBusiness Daily Global: Hangin' With... Andy Martin

New Zealand Football CEO ANDY MARTIN took over his new role in February. Martin was previously the CEO of the London Irish Rugby Club where he oversaw a two-year project that led to the successful buyout of the club. Martin began his career working for Barclays bank where he served as a board memb ...

Tags: People and Pop Culture, Australia

03/07/14
SportsBusiness Daily Global: Hangin' With ... Mike Hooper

MIKE HOOPER is the CEO of the Commonwealth Games Federation. Hooper, from New Zealand, was appointed the CGF's first full-time CEO in '00. In his tenure, he has overseen the 2002 Manchester Games, the 2006 Melbourne Games and the 2010 Delhi Games. In January, Hooper announced that he would step do ...

Tags: People and Pop Culture, United Kingdom

01/16/14
SportsBusiness Daily Global: NBA To Showcase Nets-Hawks To Europe

When the NBA’s Brooklyn Nets face the Atlanta Hawks Thursday at a sold-out O2 Arena in London, it would seem that the NBA is primed to showcase its product to fans in the U.K. It’s much more than that, however. The NBA is using the game not just as a marketing platform in the U.K., but ...

Tags: Leagues and Governing Bodies, Europe, North America, United Kingdom

11/22/13
SportsBusiness Daily Global: Liverpool CCO Helps Push Global Brand

When Liverpool CCO Billy Hogan attends his daughter’s football practices near his Boston home, he notices a new, interesting trend. Nearly half of these grade-school players are wearing jerseys of int’l football clubs. Hogan: “That’s something you didn’t see 10 to 15 ye ...

Tags: Franchises, United Kingdom

08/28/13
SportsBusiness Daily Global: NFL Building Fan Base In U.K.

When the NFL played its first regular-season game in London in ’07, it was hard to imagine that only a few years later the discussion to turn to the possibility of an NFL franchise actually moving there. But now, six years later, the NFL will host two regular-season games in the U.K. for the f ...

Tags: Marketing and Sponsorship, United Kingdom

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