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Anna Hrushka

Anna Hrushka is a staff writer for SportsBusiness Daily Global.

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Hangin' With ... COC Program Manager For Athlete Marketing Marie-Ève Marleau

Published in SportsBusiness Daily Global on 10 / 03 / 14

MARIE-ÈVE MARLEAU is the program manager for athlete marketing at the Canadian Olympic Committee in Montreal. Before starting a career in athlete marketing, Marleau spent 10 years as a diver, representing Canada at the 2008 Olympic Games in Beijing, where she finished seventh in the 10m pla...

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Tags: People and Pop Culture

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10/03/14
SportsBusiness Daily Global: Hangin' With ... Marie-Ève Marleau

MARIE-ÈVE MARLEAU is the program manager for athlete marketing at the Canadian Olympic Committee in Montreal. Before starting a career in athlete marketing, Marleau spent 10 years as a diver, representing Canada at the 2008 Olympic Games in Beijing, where she finished seventh in the 10m pla ...

Tags: People and Pop Culture

09/18/14
SportsBusiness Daily Global: Turnkey Reveals Men, Women Dichotomy

Turnkey Search Senior VP Carolyne Savini and Turnkey Intelligence Senior VP Steve Seiferheld co-presented the results of a study titled “Gender In Sports Business: Industry Perspectives on Where Women Stand in Hiring and Career Advancement,” at the 2014 Game Changers conference in NY. On ...

Tags: Events and Attractions, North America

09/18/14
SportsBusiness Daily Global: Pavlova Wants Ads On NBA Jerseys

"I probably am branded bossy more than I am branded nice. But that’s the price of getting things done sometimes." -- Onexim President Irina Pavlova Fan experience, interactivity and advertising on jerseys were among the topics covered by Onexim Sports & Entertainment President Iri ...

Tags: North America

09/17/14
On The Ground: Game Changers panel: How properties, agencies and sponsors are en ...

Tailoring marketing campaigns to women, brand misconceptions about female roles in the family and the early strategy of Under Armour’s “I Will What I Want Campaign” were hot topics during the “Reaching Women Through Sports” panel at the 2014 Game Changers conference in ...

Tags: GE, Game Changers, ING, AIG, Under Armour, Target, USTA, Boxing, GMAC, Media, Wasserman Media Group, SEC, MMA

09/17/14
On The Ground: Research shows opportunities for sponsors in the way female fans ...

Octagon chief strategy officer Simon Wardle presented new research at the 2014 Game Changers conference that focused on fan interactivity and how female fans consume and interact with sport through digital, social and mobile platforms. We caught up with Wardle to discuss misconceptions about female ...

Tags: Octagon, GE, Game Changers, ING, GMAC, Target

09/17/14
SportsBusiness Daily: Game Changers: Johnson Reflects On Title IX

When lawmakers enacted Title IX into law in '72, most people did not consider the effect it would have on athletics. “This was done on purpose,” said Monumental Sports & Entertainment Vice Chair Sheila Johnson during a keynote address at the '14 Game Changers Conference in N.Y. &ld ...

Tags: Events and Attractions

09/17/14
SportsBusiness Daily: Game Changers: Nets' Pavlova Hopes For Jersey Ads

Fan experience, interactivity and advertising on jerseys were among the topics covered by Onexim Sports & Entertainment President Irina Pavlova during a wide-ranging one-on-one interview at the '14 Game Changers Conference in N.Y. Pavlova said she would like to see jersey patch advertisin ...

Tags: Events and Attractions

09/17/14
On The Ground: Game Changers: Turnkey reveals research on women in the workplace

Turnkey Search Senior Vice President Carolyne Savini and Turnkey Intelligence Senior Vice President Steve Seiferheld co-presented the results of a study titled “Gender In Sports Business: Industry Perspectives on Where Women Stand in Hiring and Career Advancement,” at the 2014 Game Chang ...

Tags: GE, Game Changers, ING, SPL, CES

09/17/14
On The Ground: Sheila Johnson's Game Changers Keynote: Where women stand in hiri ...

When lawmakers enacted Title IX into law in 1972, most people did not consider the effect it would have on athletics. “This was done on purpose,” said Sheila Johnson, owner of Monumental Sports & Entertainment, during a keynote address at the 2014 Game Changers conference in New York ...

Tags: ING, GE, Game Changers, Champion, Champions, GMAC, CES, Washington Mystics, Ping, Ugg, Audi, WNBA, NBA, AIG

09/16/14
On The Ground: One-on-One: Irina Pavlova on fan experience, jersey ads and doing ...

Fan experience, interactivity and advertising on jerseys were among the topics covered by Onexim Sports & Entertainment President Irina Pavlova during a wide-ranging one-on-one interview at the 2014 Game Changers conference in New York City. Pavlova said she would like to see jersey patch adv ...

Tags: ING, GE, Game Changers, NBA, GMAC, Barclays, ATT, Brooklyn Nets, Dallas Mavericks, Videos

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