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Online Ticket Marketplace Vivid Seats Looking To Sell For $1.5B

Online secondary ticket marketplace Vivid Seats is "looking for a buyer and they're hoping to fetch a price" around $1.5B. Sources said that Vista Equity Partners is "working with Morgan Stanley to unload Vivid," which could "net a tidy profit for the firm a little over a year after acquiring the business" for about $850M. Founded in '01, Chicago-based Vivid Seats has "grown to become the third-largest secondary ticket seller" in the U.S. A source said that companies like Amazon and Priceline had "taken a look at Vivid Seats but decided not to acquire it." eBay-owned StubHub is "not interested" (TECHCRUNCH.com, 3/23).

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