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Big Dance Seeing Best Viewership In Decades, Record Video Streams
Published March 23, 2014
March Madness Live generated 36.6 million live video streams and more than 7.6 million hours of consumed live video through the first four days of the NCAA Tournament, both records for digital coverage of the event, according to Turner Sports. The totals, representing the First Four games in Dayton and Thursday and Friday contests, were up 40% and 11%, respectively, from a year ago. The most popular individual game on MML to date is Thursday’s Dayton-Ohio State game, with 4.59 million live video streams (Eric Fisher, Staff Writer).