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Center Of The Universe: Bruno Mars Tapped For Super Bowl Halftime
Published September 8, 2013
Octagon First Call Managing Dir David Schwab on his Twitter feed wrote, "Not sure why NFL & Pepsi announced Bruno Mars today (unless advertising is coming soon). Build suspense & conversation for beverage partner." Blogger Ken Fang notes, "Twitter is breaking over Bruno Mars as the SB XLVIII halftime act. Imagine if it had been Miley Cyrus." SB Nation's Steve Lepore: "You'd think Fox would want to promote New Girl airing after the Super Bowl as early as the NFL promotes Bruno Mars."