SBD/Weekend Rap

NASCAR's Bowman Teams Up With Entrepreneur From "Shark Tank"

NASCAR Nationwide Series driver Alex Bowman has partnered with entrepreneur Daymond John, who created the apparel brand FUBU and is a regular on ABC's "Shark Tank," to "help with the 19-year-old driver's branding and sponsorship." John was at Auto Club Speedway yesterday to "meet with Bowman." John said, "I think he's a rock star. Not only is he effective and a great product in NASCAR, I think it can really move to other areas of popular culture." John: "He's scalable, he's young and he also hits that popular culture" (, 3/23). Bowman finished 12th in yesterday's Royal Purple 300 (THE DAILY).
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