SBD/Weekend Rap

Barkley Returns As IT Guru In New Creative For CDW

CDW on Friday launched an extension of its "People Who Get IT" campaign featuring TNT analyst and Basketball HOFer Charles Barkley. The campaign is entitled "Winning on the Road" and features an ad that began airing this weekend through radio, print and digital media on top of national TV spots. The TV ads will be shown during college basketball games on CBS, TBS, TNT and truTV. Ogilvy & Mather, Chicago, developed the campaign (CDW). Watch the ad, in which Barkley returns as an IT employee at the fictitious company Gordon & Taylor:

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug