SBD / Fox Sells Out Sixth UFC Card, Doubles Its List Of Ad Partners

SBD/Weekend Rap

Fox Sells Out Sixth UFC Card, Doubles Its List Of Ad Partners

Published January 27, 2013

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Fox "completely sold out" its ad inventory for last night's UFC card, and boasted 16 national clients for the two-hour broadcast. UFC "newcomers" include reps from "key categories" such as beverages (Coca-Cola), insurance (Geico), automotive (Chrysler) and telecom/media (DirecTV). Sprint was a "last-minute entry," committing to an in-fight unit on Thursday night. Movies showcased during yesterday's card included "Hansel & Gretel: Witch Hunters," and "A Good Day To Die Hard" (ADWEEK.com, 1/25).

Yesterday's bout between Demetrious Johnson and John Dodson "captivated the crowd of 16,091" at the United Center (CHICAGO TRIBUNE, 1/27).
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