SBD/Weekend Rap

NFL Thanksgiving Overnights: CBS, Fox Down; NBC Hurt By Blowout

CBS led all Thanksgiving NFL telecasts with a 15.2 overnight rating for the Texans' OT win over the Lions in the early afternoon window. That figure marks CBS’ second-best Thanksgiving game since reacquiring NFL rights prior to the ’98 season. In the late afternoon slot, Fox earned a 14.5 overnight for the Redskins-Cowboys matchup, down 8% from a 15.8 overnight for Packers-Lions in the early window last year. In primetime, NBC earned an 11.5 overnight for its first Thanksgiving NFL game, which saw a Patriots blowout of the Jets. The telecast, which began at 8:30pm ET, peaked at a 12.7 rating in the 9:00pm window. The game was the No. 1 program of the night and gave NBC a win.
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