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AutoNation Sponsors College Bowl Game, Will Raise Money For Breast Cancer Research

Published in SportsBusiness Daily on

Ft. Lauderdale-based auto retailer AutoNation on Thursday announced that it "will sponsor a college football bowl game starting next year, with a portion of proceeds going to the Breast Cancer Research Foundation," according to Doreen Hemlock of the South Florida SUN-SENTINEL. The AutoNation Cure B...

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Tags: Marketing and Sponsorship

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03/13/01
Nike Goes On The Offensive

While others "lie low" in the face of criticism, Nike has "launched a counteroffensive" in the "running war between anti-globalization protesters" and the company, according to Tony Emerson of NEWSWEE

Tags: Nike, NikeTown, Sports in Society

02/23/01
Nike Labor Conditions

Nike released a "scathing report about itself" concerning conditions at its contracted factories in Indonesia, according to CNNfn''s Kitty Pilgrim. Global Alliance President Rick Little, on a study re

Tags: Nike, Sports in Society

01/17/01
DMCVB Forms Marketing Arm

The Detroit Metro Convention & Visitors Bureau (DMCVB) has formed the Detroit Metro Sports Commission (DMSC), a wholly owned subsidiary of the DMCVB that will act as its sports marketing arm (DMCVB).

Tags: Olympics, Sports in Society

10/25/00
"THE BODY COUNT": 422 MILLION-PLUS ATTENDED SPORTS EVENTS

In the most comprehensive study to date on the subject, THE DAILY found that more than 422 million spectators attended sporting events in the U.S. and Canada during the ''99 sports calendar year. The

Tags: ESPN, NCAA, Sports in Society, Walt Disney

10/13/00
ROCKETS STEP OUT IN COMMUNITY; NHL'S GOALS & DREAMS

The Rockets "kicked off" a program yesterday that will "award grants to inner-city groups for small projects to improve neighborhoods," according to Armando Villafranca of the HOUSTON CHRONICLE. The g

Tags: Houston Rockets, Sports in Society

10/10/00
NIKE'S EFFORTS TO LURE MORE WOMEN TO HQ ON RIGHT TRACK?

Nike is "making its own business more inclusive of women, not only as buyers, but also as employees," according to Andy Dworkin of the Portland OREGONIAN, who wrote that Nike has spent "years on diver

Tags: Nike, NikeTown, Sports in Society

09/12/00
SOME HIGH SCHOOL ADMINISTRATORS SEE SPONSORSHIP GROWING

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Tags: Coca-Cola, Nike, Reebok, Sports in Society

09/08/00
ACTIVISTS QUESTION SURVEY ON NIKE WORKERS' SATISFACTION

A survey conducted by MD-based Global Alliance for Workers and Communities of 3,800 Nike workers in Vietnam and Thailand "is being touted as the first in-depth look at what Nike employees have to say

Tags: Nike, Sports in Society

08/28/00
LITTLE LEAGUERS PLAYING IN BIG LEAGUE SPOTLIGHT ON ABC

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Tags: ABC, ESPN, Sports in Society, Walt Disney

07/28/00
AMERICAN HEROES: TIGER, LANCE PRAISED BY WORLDWIDE MEDIA

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Tags: NBC, Nike, NikeTown, Sports in Society

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