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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
The "trickle-down effect" of advertising and sponsorships from the collegiate level onto the high school athletic field was examined by Jeff Lockridge of the Nashville TENNESSEAN. While the National F
A survey conducted by MD-based Global Alliance for Workers and Communities of 3,800 Nike workers in Vietnam and Thailand "is being touted as the first in-depth look at what Nike employees have to say
Since ''63, Little League baseball players "have been brought to us on an ABC platter, their heroics and their heartache, their successes and their shame," according to Bill Plaschke of the L.A. TIMES
Last weekend''s triumphs by Tiger Woods and Lance Armstrong at the British Open and Tour de France, respectively, continue to be praised in the editorial and opinion pages. The following is a sampling
Nike and the Univ. of OR (UO) are "hoping to make the world''s biggest market into a top spot for sports business," according to Andy Dworkin of the Portland OREGONIAN. Funded by a $150,000 grant from
On last night''s the "Last Word," FSN''s Jim Rome examined the role of agents in sports and said, "That seamy side of the business, what the problem is, how we solve it and where we go from here." Rom
Northeastern Univ. Center for the Study of Sport in Society Exec Dir Richard Lapchick said Saturday at the 14th annual Women''s Sports Foundation (WSF) Summit in NY that administrative opportunities i
The NCAA "took a stand against the Confederate flag" last Friday and delivered an ultimatum and a deadline for SC legislators to remove the flag from the dome of the state capitol building, according
Administrators "from many universities involved" in the Workers'' Rights Consortium (WRC), including the Univ. of OR (UO) will meet today to discuss how to "gain more influence over the workings of th
After nine MLB players and five coaches sat out Tuesday''s games in protest over the U.S. government''s handling of the Elian Gonzalez case, the Nashville TENNESSEAN''s David Climer writes that the pl