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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
On HBO''s "Real Sports," Bernard Goldberg examined what life is like for white players in the predominantly black NBA. Lakers G Mike Penberthy, on stereotypes of white players being slow: "You can sen
Last night''s Hawks-Mavericks game featured the debut of Mavericks C Wang Zhizhi, the first NBA player born in China, according to Jodie Valade of the DALLAS MORNING NEWS, who notes Wang scored six po
Chinese basketball player Wang Zhizhi was introduced yesterday by the Mavericks, making him the "first Chinese player in NBA history," according to ESPN''s Suzy Kolber, who reported, "Interesting timi
Last night''s "The Last Word" on FSN with host Jim Rome included Redskins Owner Daniel Snyder, Turner Sports Team President Stan Kasten and MLB Giants Managing General Partner Peter Magowan. Magowan s
While others "lie low" in the face of criticism, Nike has "launched a counteroffensive" in the "running war between anti-globalization protesters" and the company, according to Tony Emerson of NEWSWEE
Nike released a "scathing report about itself" concerning conditions at its contracted factories in Indonesia, according to CNNfn''s Kitty Pilgrim. Global Alliance President Rick Little, on a study re
The Detroit Metro Convention & Visitors Bureau (DMCVB) has formed the Detroit Metro Sports Commission (DMSC), a wholly owned subsidiary of the DMCVB that will act as its sports marketing arm (DMCVB).
In the most comprehensive study to date on the subject, THE DAILY found that more than 422 million spectators attended sporting events in the U.S. and Canada during the ''99 sports calendar year. The
The Rockets "kicked off" a program yesterday that will "award grants to inner-city groups for small projects to improve neighborhoods," according to Armando Villafranca of the HOUSTON CHRONICLE. The g
Nike is "making its own business more inclusive of women, not only as buyers, but also as employees," according to Andy Dworkin of the Portland OREGONIAN, who wrote that Nike has spent "years on diver