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Gatorade Breaking 90-Second Spot With Derek Jeter Thanking Fans

Published in SportsBusiness Daily on 09 / 18 / 14

Gatorade today will break a new 90-second spot featuring Yankees SS Derek Jeter , who “wrote some of the copy” in the spot and “even suggested the Frank Sinatra song that serves as soundtrack.” Gatorade Senior Dir of Consumer Engagement Molly Carter said that Jeter &ldqu...

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07/09/14
Arena Availability Helps Cleveland Land '16 RNC

Cleveland yesterday was announced as the host of the '16 Republican National Convention, and it is believed that the "expected June availability of Quicken Loans Arena, which will host floor events for the convention, played a role" in Cleveland beating out Dallas for the event, according to a ...

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06/24/14
New Jersey Could Still Try Sports Betting

The U.S. Supreme Court yesterday “declined to review the federal ban on sports betting, setting the stage for a showdown between the Department of Justice and state lawmakers bent on bringing the practice to New Jersey casinos and racetracks,” according to Reuben Kramer of the ATLANTIC C ...

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06/10/14
Obama Eager To Address Sports Controversies

For President Obama, the athletics realm “clearly is comfortable territory, even when he is asked about sensitive, sometimes racially charged topics,” according to Ben Wolfgang of the WASHINGTON TIMES. Obama last year “joined the growing chorus of critics” who said Redskins ...

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06/09/14
LeBron Steps To Forefront On Social Issues

Heat F LeBron James once “embodied the insular, tone-deaf modern superstar,” but now, he is “willing to speak out on social issues, displaying a level of engagement that celebrated athletes often avoid,” according to Billy Witz of the N.Y. TIMES. James and his teammates two y ...

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06/03/14
Obama Reshaping Image Through Sports

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05/30/14
White House Hosts Concussions Summit

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05/28/14
Louisiana Legislator Pulls Workers' Compensation Bill

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05/23/14
Cuban Apologizes To Martin Family

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04/08/14
Tennessee Legislature Eliminates "Jock Tax"

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03/20/14
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