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Teams, Leagues Still Trying To Find The Right Balance In Setting Ticket Prices

Published in SportsBusiness Daily on 09 / 23 / 16

At the heart of all the numbers that teams, leagues and their partners are gathering is the goal of setting the right price in the marketplace, but it is not all about cold, hard facts. During a panel on analytics and pricing at the ’16 AXS Ticketing Symposium, Kelly Cheeseman , COO of AEG Sp...

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Tags: Sports Facilities and Franchises

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