Brewers Saw Gains For Opening Day Radio EPL Home Attendance Rises 4% Overnight Nielsen Ratings MLB Games Have Best Concessions Experience NLL Attendance Rises 2% In '13 Overnight Nielsen Ratings MLS Attendance Down 8% To Date Outdoor Channel In Record Number Of Homes Nike Soccer Among Top Brands On YouTube Overnight Nielsen Ratings
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Data Shows Brewers Led MLB Opening Day Radio Broadcasts Among Males 25-5405 / 22 / 13The Brewers led all MLB teams this year in the percentage of male listeners (40.8%) ages 25-54 who were listening to radio in the home market and tuned into the team's Opening Day game for at least five minutes, according to data from Arbitron. The Brewers have seen gains over the past two seasons i... Tags: Research and Ratings, Arbitron Co., MLB |
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NBA TV Primetime Up 504% In November
With the NBA season beginning at its regularly-scheduled time this year, NBA TV received an enormous boost to its viewership in November for both primetime and total-day audience. The net averaged 157,000 primetime viewers in November, up 504% from the same period last year when the net was without ...
Jimmie Johnson Tops NASCAR Driver Exposure
NASCAR driver Jimmie Johnson led all Sprint Cup drivers in terms of exposure value for his sponsors during race telecasts this season, tallying over $100M, according to data from sponsorship measurement firm Joyce Julius. Johnson led Sprint Cup champion Brad Keselowski -- who ranked second in exposu ...
Tags: NASCAR, Sprint, Yum Brands, Research and Ratings
ESPN In 98.5 Million HHs In December
ESPN in December is in 98.5 million homes, marking the first time since '08 that the network is in under 99 million U.S. homes entering the college bowl season. ESPN last topped the 100 million home mark in July '11. ESPNU is in a network-record 73.9 million homes in December, marking the second str ...
Tags: Research and Ratings
Overnight Nielsen Ratings
ESPN earned a 0.7 overnight Nielsen rating for the Galaxy-Dynamo MLS Cup on Saturday afternoon from 4:30-7:15pm ET. The game had head-to-head competition from CBS’ SEC Championship (10.0), regional college football on ABC (1.0) and the third round of golf’s World Challenge on NBC (1 ...
Goodyear Scores Well In NASCAR Brand Loyalty Study
In the sixth annual NASCAR Sponsor Loyalty survey, recently conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment, NASCAR fans proved they are well in tune with the sport’s sponsors. According to the survey results, more than 67% of respondents correctly identifi ...
Tags: Research and Ratings, NASCAR
NBA Attendance Just Below '11-12 Figure
NBA teams are averaging 17,081 fans per game this season to date, down slightly from the league's average at the end of last season . The Bulls continue to lead all clubs, averaging 21,599 fans per game at United Center. During the team's first season at Barclays Center, the Nets are averaging 16, ...
Tags: Research and Ratings, NBA
Overnight Nielsen Ratings
The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV. TELECAST DATE NET TIME (ET) ...
Thanksgiving Games Remain Draw For NFL
The NFL’s annual Thanksgiving Day games continue to be among the league’s most-viewed games each season. Last year’s two games -- Dolphins-Cowboys on CBS and Packers-Lions on Fox -- were the most-viewed regular-season games, respectively. Those games also were the top two shows on ...
Tags: Research and Ratings, Nielsen Media Research, NFL, CBS, Fox
College Football Ranks As Best In-Person Sport
Sports execs feel that college football gives fans the best in-person experience, according to a Turnkey Sports Poll conducted in October. Respondents were asked to pick up to three sports, and 41% picked college football. The NHL ranked second with 33% of the respondents, followed by college ba ...
Tags: Research and Ratings
Overnight Nielsen Ratings
ESPN earned a 2.7 overnight Nielsen rating for yesterday’s NASCAR Sprint Cup series finale from Miami-Homestead Speedway, down 27% from a 3.7 overnight for the same race last year. Meanwhile, the net’s Nationwide Series final on Saturday afternoon earned a 1.1 overnight, up from a 1.0 ...
