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Overnight Ratings: Tiger Woods' Return Gives NBC's Hero World Challenge A Boost

Published in SportsBusiness Daily on 12 / 05 / 16

NBC yesterday drew a 1.1 overnight rating for the Hero World Challenge, which saw the return of Tiger Woods to competitive golf for the first time since August ’15. The event, which saw Hideki Matsuyama win, was up from a 0.7 for Bubba Watson’s win last year, and up from a 0.8 for Jo...

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Data Shows Super Bowl Ad Shift

Over the course of a generation, Super Bowl viewers have gone from being inundated with food and beverage commercials to cars and tech, according to an SBJ/SBD analysis of data from Kantar Media. From '95-98, Pepsi's sodas and snacks made up the biggest share of ad time (roughly one-fifth) during th ...

Tags: Research and Ratings, Super Bowl

Super Bowl Viewers Remember A-B Spots

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Tags: Research and Ratings, Super Bowl

NBCSN Gets Its Best NHL ASG Overnight

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Tags: Research and Ratings

U.S. Figure Skating Ratings Up For NBC

NBC drew a 2.6 overnight rating on Saturday in primetime for coverage of the U.S. Figure Skating Championships, up from a 2.3 last year, but down from a 3.0 in '14, when it aired earlier in the month in the lead-up to the Sochi Olympics. The 2.6 rating also is up from a 2.5 in '13. While some NBC m ...

Tags: Research and Ratings

Stars Lead NHL West Attendance Gains

NHL Western Conference teams are seeing a small uptick in attendance this season, with only a few clubs seeing modest declines. The Stars lead all Western Conference clubs with a 7% increase in average attendance at home. The Avalanche are seeing a 3% increase at Pepsi Center, while the Jets are up ...

Tags: Research and Ratings, NHL

Hurricanes Attendance Down League-Worst 11%

NHL attendance is relatively flat to date, with teams averaging 17,334 fans at home games through Monday night. That figure compares to 17,400 at the same point last season (-0.4%). The Eastern Conference is pulling attendance down some, with average crowds for those 16 teams down 2% to date. The H ...

Tags: Research and Ratings, NHL

Suns Lead NBA WC Attendance Gains

NBA average attendance continues to pace slightly ahead of last season's record-setting figure, helped by strong gains for the Kings, Suns and Pelicans. Despite sitting 12th in the standings, the Suns have the Western Conference's best gains to date, up nearly 7% in Phoenix. The Kings -- in their f ...

Tags: Research and Ratings, NBA

Pistons Attendance Up 10% To Date

NBA teams are seeing a slight uptick in attendance to date, as average home attendance is at 17,792 through Monday night. That figure is up 0.6% from the same period last season. The Bulls continue to lead all clubs and are on pace for their seventh straight win at the gate. However, average at ...

Tags: Research and Ratings, NBA

Orange Bowl Twitter Audience Leads Bowls

The Capital One Orange Bowl on New Year’s Eve, which featured Clemson-Oklahoma in a CFP semifinal, had the best Twitter TV ranking of all bowls heading into last night’s CFP National Championship, with 6.5 million people seeing one or more of the 487,000 tweets sent about the game, acco ...

Tags: Research and Ratings, Nielsen Media Research

Golf Channel Up For Maui PGA Tour Event

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