Licensing Revenue Rising In U.S., Canada Overnight Nielsen Ratings Celebrity Appeal For Woods, McIlroy, Scott Fox Soccer Leading Cable Net Growth Overnight Nielsen Ratings LSU Sets NCAA Baseball Attendance Record Sponsors Need Team Social Media Access Overnight Nielsen Ratings Dodgers, Nats Seeing Attendance Gains MLB Attendance Down 3% To Date
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Trademark Licensing Business Up 2.5% In '12; Pro Leagues Fueling Sports Growth06 / 18 / 13Licensors generated an estimated $5.5B in royalty revenue in the U.S. and Canada last year, a 2.5% increase from ’11, with the five largest sectors being entertainment/character, corporate trademarks, sports, fashion and collegiate, according to an analysis of data from the Int’l Lic... Tags: Research and Ratings |
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Athletic Footwear Sales Up In '12
The athletic footwear industry saw positive growth in ’12, with the U.S. market generating $13.8B in sales, according to data from research firm The NPD Group. Last year's sales figure marks a better than 4% increase, compared to $13.2B in ‘11. Total unit sales were fairly flat, and ...
Samsung Has Most-Viewed Super Bowl Spot
Samsung’s 60-second spot during the fourth quarter of CBS' Super Bowl XLVII telecast on Sunday was the most-watched ad of the game, according to consumer viewership info firm Rentrak. Ad exposure was nearly equal to viewership of the entire game despite the fact that many spots premier ...
Tags: Research and Ratings, CBS, NFL, Samsung Group, Mercedes-Benz, Kia Motors, Allstate Corp.
Overnight Nielsen Ratings
On a weekend dominated by the Super Bowl , the PGA Tour and college basketball saw some impressive overnight Nielsen ratings. NBC earned a 3.3 overnight for the final round of the PGA Tour Waste Management Phoenix Open, which saw Phil Mickelson win by four strokes. That figure was up 65% from ...
Tags: Research and Ratings
49ers Edge Ravens On Twitter, Facebook
In a seven-month period that ends Friday, the 49ers lead the Ravens in total additions of Facebook “likes” and Twitter “followers,” with a total of 452,400 additions in comparison to 391,041. Competing on a percentage-only basis of social media additions, the Ravens come out ...
Tags: Research and Ratings, NFL, Twitter, Facebook
ECHL Attendance Up 11% To Date
The ECHL, considered the Double-A level of North American hockey, is averaging 4,541 fans per game to date, up 11% from the same period last season. The increase has been fueled by the success of some expansion clubs. Four new teams joined the ECHL this year, with the Ft. Wayne Komets leading all cl ...
Tags: Research and Ratings, ECHL
Corporate Brands Scored During '12 Super Bowl
Corporate brands received $40.6M in exposure value during NBC’s broadcast of the Giants-Patriots Super Bowl last year, below the $49.9M in exposure value for the actual Super Bowl brand, according to data from sponsorship research firm Repucom. Corporate brand mentions -- including all sp ...
Tags: Research and Ratings, NBC
SBXLVII Could Generate $185M In Spending In NOLA
Super Bowl XLVII will generate an estimated $185M in direct spending for the greater New Orleans area, a 23% increase over last year’s game in Indianapolis, according to an analysis of data from PricewaterhouseCoopers. PwC U.S. Dir of Sports & Tourism Adam Jones said the firm has tracked ...
Overnight Nielsen Ratings
ABC earned a 4.9 overnight Nielsen rating for Thunder-Lakers yesterday afternoon, marking the net’s fourth-best regular-season game (non-Christmas Day) on record. The game also drew a big number in Oklahoma City, with the market earning an 18.9 local rating, which is the net’s second- ...
Tags: Research and Ratings
PGA Tour Fans Recognize Coke, MasterCard
PGA Tour partners Coca-Cola and MasterCard both earned record awareness levels among fans in ‘12, according to the results of an annual PGA Tour Sponsor Loyalty survey conducted by Turnkey. Coke was identified by 41% of PGA Tour fans as the official soft drink (46.5% among avid fans, 35.5% amo ...
Tags: Research and Ratings, PGA Tour
Poll: Pro Football Continues U.S. Dominance
Over one-third of U.S. adults who follow at least one sport (34%) say pro football is their favorite sport, while just 16% say baseball is their favorite, according to Harris Poll’s annual survey of favorite sports in the U.S. Just over one in 10 sports fans (11%) say college football is t ...
