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The Daily's Hot Reads For Tuesday: Developing Story

Published in SportsBusiness Daily on 10 / 21 / 14

SPORTS ON EARTH’s Joe DeLessio writes of the FXFL, “ It’s hard to imagine the league succeeding as a standalone entity . … But if it can serve its intended purpose – to provide a showcase for players still chasing their NFL dreams – then it’s not inconceiva...

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03/10/11
Beer Drinker Demos For Major Sports Leagues

Fans who are very interested in the NHL are more likely than other major sports leagues' fans to have consumed beer over the last 30 days, according to data from Scarborough Sports Marketing. Just over 62% of those very interested in the NHL said they had an alcoholic beer over the last month, wi ...

Tags: Research and Ratings

03/09/11
MLB Int'l Amateur Player Bonuses

The Mariners spent an estimated $6.47M in signing international amateur players this offseason, tops among all MLB clubs, according to data compiled by BASEBALL AMERICA. The club had five of the 30 highest international bonuses this offseason, including $2.2M given to Dominican OF Phi ...

Tags: MLB, Research and Ratings, Baseball

03/08/11
NCAA Basketball Conference Tournament Gifts

More than $1.5M in gifts will be given to NCAA men's and women's basketball players by their conferences over the next few weeks as "rewards for the athletes' participation" in end-of-season tournaments, according to David Broughton of SPORTSBUSINESS JOURNAL. There are "more than two ...

Tags: NCAA, Basketball, Research and Ratings

03/07/11
Overnight Nielsen Ratings

Fox earned a 5.3 overnight Nielsen rating for the NASCAR Sprint Cup Kobalt Tools 500 from Las Vegas Motor Speedway on Sunday afternoon, up 29% from a 4.1 for the race last year, which aired up against the Vancouver Games. For the season to date, the Sprint Cup telecasts on Fox are now three for ...

Tags: Research and Ratings, Nielsen Media Research

03/04/11
Cable Sports Net Distribution For March

ESPN remains in more than 100 million U.S. homes in March after topping the mark for the first time last month. With the exception of ESPN Classic, each sports cable net is seeing a gain in distribution compared to both last month and March of last year. The NCAA men's basketball tournament lat ...

Tags: Research and Ratings, Nielsen Media Research

03/03/11
Auto, Bank Sports Sponsorship Effectiveness

Sports executives said Chevrolet is the auto brand that most effectively utilizes its sports sponsorship to increase brand recognition in the U.S., according to results from a Turnkey Sports poll taken in February. Thirty-Four percent of respondents listed Chevy first, followed by Ford (21%) and ...

Tags: Bank of America, Buick, Honda, Toyota, Nissan, Citibank, Research and Ratings

03/02/11
Top Mobile Device Activities In '10

Consumers turned to their mobile devices in growing numbers and frequency throughout last year, according to data from measurement firm comScore. Text messaging led as the top mobile activity with 68% of U.S. mobile subscribers texting, while more than half of Americans took a photo with their ...

Tags: Research and Ratings

03/01/11
Older Demo Returning To Movies

Over the last few months, "an older audience has made a startling reassertion of its multiplex power," according to Barnes & Cieply of the N.Y. TIMES. New data from media research firm GfK MRI indicates that "while the percentage of moviegoers in the older population remains relatively small, ...

Tags: Research and Ratings

02/28/11
Overnight Nielsen Ratings

The chart below lists broadcast TV overnight Nielsen ratings from weekend sports telecasts ( THE DAILY ). TELECAST DATE NET TIME (ET) RAT. "ESPN Sports Saturday" ...

Tags: Research and Ratings, Nielsen Media Research

02/25/11
ESPN's BracketBusters Audience Down

ESPN's BracketBusters averaged 226,000 viewers across six telecasts this year on ESPN2, down 8.1% from last year and down 38.4% from '09. This year's BracketBusters included a Sunday afternoon telecast for the first time in years. The Cleveland State-Old Dominion matchup did not perform well up a ...

Tags: ESPN, Research and Ratings, Basketball, NCAA

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