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Tonight's Events....

Published in SportsBusiness Daily on 07 / 31 / 14

NBC Sports hockey analyst Eddie Olczyk  will face off against fans in a shoot-the-puck competition at Horseshoe Casino in Indiana.

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Favorite Brands Among Youth Demos

M&Ms ranked first in brand equity based on familiarity, quality and purchase consideration among youths between the ages of 8-24, according to the first-ever Youth EquiTrend study conducted by Harris Poll. Google ranked second overall and was the only Web-based brand to rank in the t ...

Tags: Harris Interactive, Target, Nickelodeon, Subway, McDonalds, Microsoft, Research and Ratings

Sports Magazine Ad Revenue For '10

ESPN The Magazine and Runners World both saw ad revenue grow around 25% last year compared to '09, according to figures from the Publishers Information Bureau. ESPN The Magazine saw $306.2M in ad revenue in '10, up 25.8%, while Runners World finished with $86.6M, up 24.6%. Sports Il ...

Tags: ESPN, Sports Illustrated, Sporting News, Research and Ratings

Super Bowl Metered Market Ratings

Three non-NFL markets -- Columbus, Norfolk and Dayton -- finished among the top 10 in local Nielsen ratings for Fox' telecast of Super Bowl XLV on Sunday. Columbus was the highest-rated non-NFL market with a 56.2 local rating for the Packers-Steelers matchup, up from a 54.0 rating for the ...

Tags: Research and Ratings, Fox, Nielsen Media Research

Overnight Nielsen Ratings

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV ( THE DAILY ). TELECAST DATE NET TIME (ET) RAT. "ESPN ...

Tags: Research and Ratings, Nielsen Media Research

Super Bowl 30-Second Ad Cost Trend

The estimated cost for a 30-second spot during this Sunday's Super Bowl XLV telecast on Fox is $3M, up from an estimated $2.8M last year on CBS. The chart below lists a trend of 30-second spot costs during Super Bowl telecasts ( THE DAILY ). SUPER BOWL 30-SECOND AD COST ...

Tags: Research and Ratings, NFL, CBS, NBC, Fox, ABC

Super Bowl Ratings, Viewership Trend

The chart below lists Nielsen ratings and viewership trends for all Super Bowl telecasts ( THE DAILY ). SUPER BOWL RATINGS/VIEWERSHIP TREND YR SUPER BOWL NET RATING VIEWERS (000) MATCHUP '10 XLIV CBS 45.0 106,476 ...

Tags: Research and Ratings, Nielsen Media Research, NFL

Super Bowl Viewer Demographics

Almost one in three Super Bowl viewers said that they anticipate Budweiser/Bud Light ads the most, according to data from Lightspeed Research. Coca-Cola ranked second at 8%. The online survey, conducted between Jan. 13-17 among 2,001 U.S. residents, also found that the 18-34 year old demographic ...

Tags: Coca-Cola, Best Buy, Mercedes Benz, Research and Ratings, NFL, Anheuser Busch, PepsiCo, Pizza Hut, General Motors

Cable Sports Nets Up In Distribution

Sports nets continue to see year-over-year gains in distribution heading into February. ESPN topped 100 million viewers for the first time and is up 0.8% from the same period last year. ESPN2 is up 1.1% from February '10, while ESPNews is up 2.1%. For the first time, Fox Soccer Channel passed E ...

Tags: Research and Ratings, ESPN, Fox, Versus, Golf Channel, NBA, MLB, NFL, Speed Channel

Overnight Nielsen Ratings

Fox earned an 8.6 overnight Nielsen rating for last night's NFL Pro Bowl, marking the game's best overnight since ABC earned an 8.7 overnight in '00. Yesterday's game is up 8% from an 8.0 overnight last year on ESPN. New Orleans topped all U.S. metered markets with a 21.0 local rating, wh ...

Tags: Research and Ratings, Nielsen Media Research

ECHL Attendance Down 2.9%

The ECHL, considered the Double-A level of North American hockey, is averaging 4,052 fans per game this season, down 2.9% from the same period last year. The Ontario (Calif.) Reign lead all ECHL clubs with 6,207 fans per game, up 5.2% from a year ago. The Greenville Road Warriors, who last season ...

Tags: ECHL, Research and Ratings, Hockey

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