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Subway Gets Last-Minute Deal To Air New Super Bowl Spot

Published in SportsBusiness Daily on 02 / 01 / 15

Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th...

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Overnight Ratings: World Cup

ABC drew a 3.3 overnight rating for yesterday's France-Honduras FIFA World Cup match from 2:30-5:00pm ET to lead ABC/ESPN's slate of games for the day. The Argentina-Bosnia & Herzegovina match on ESPN finished second with a 3.1 overnight. The chart below lists overnight ratings for sports te ...

Tags: Research and Ratings

Sports Execs Excited About World Cup

A majority of sports execs are either more excited or just as excited about this year’s FIFA World Cup in Brazil as they were for the ’10 iteration in South Africa, according to results of a Turnkey Sports Poll conducted in May. According to the survey, 48% of execs are just as excit ...

Tags: Research and Ratings, FIFA, Turnkey Sports

Overnight Ratings: X Games Austin, PGA Tour

ABC earned a 0.8 overnight rating for its X Games coverage yesterday, which was part of the event’s first year in Austin. That overnight is up big from a 0.5 rating for the Summer X Games last year in L.A., which aired in early August. Meanwhile, CBS earned a 1.9 overnight for the final r ...

Tags: Research and Ratings

NLL Avg. Attendance Lowest Since '03

NLL teams averaged 9,425 fans per game during the ’14 regular season, marking the indoor lacrosse league’s lowest average since ’03. The league again consisted of nine clubs this past season, but switched to a nine-game home schedule. Last season, each team played eight home games ...

Tags: Research and Ratings, National Lacrosse League

Overnight Ratings: NHL, NASCAR, IndyCar

NBCSN delivered a 3.2 overnight rating for the Kings’ OT win over the Blackhawks in Game 7 of the NHL Western Conference Finals last night, marking the net’s best overnight for an NHL game on record. The 3.2 overnight passes the 3.1 rating earned by Blackhawks-Bruins Stanley Cup Final G ...

Tags: Research and Ratings

Dodgers Lead All MLB Clubs At The Gate

The Dodgers lead all MLB clubs in average attendance, drawing 46,159 fans per game to Chavez Ravine. That figure is up 7% from the same point last season. Despite the gains, the club remains at only 82.4% capacity. The teams ranking last in NL attendance -- the Pirates and Marlins -- are seeing the ...

Tags: Research and Ratings, MLB

MLB Attendance Flat Through May 27

MLB teams are averaging 29,091 fans per game through May 27, flat compared to the same period last season. The Orioles and Astros lead all AL clubs in gains at the gate, with both clubs seeing a 16% increase to date. The Yankees also are seeing a big increase, up 12%. Some of the Midwest AL clubs - ...

Tags: Research and Ratings, MLB

Overnight Ratings From Weekend

The chart below lists overnight ratings from Memorial Day weekend sports telecasts ( THE DAILY ). TELECAST DATE NET TIME (ET) ...

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MLS Attendance Up 7% Early In Season

MLS teams are seeing a 7% attendance bump early in the season, fueled by double-digit percentage gains for six clubs. The league average is 18,479 per game, up from 17,259 at the same point last season. Sounders FC continues to dominate all teams at the gate, drawing 40,212 fans per game. That ...

Tags: Research and Ratings, MLS

Overnight Ratings: NBA, NHL Conference Finals

ABC averaged a 5.8 overnight rating for the Pacers' 11-point win over the Heat yesterday in Game 1 of the NBA Eastern Conference Finals, up 49% from the comparable Spurs-Grizzlies game in '13. The game was the third-highest rated ever for a Conference Final opener on the ESPN family of networks, b ...

Tags: Research and Ratings

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