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Data Shows FedEx-PGA Tour Is Most Recognized Brand-Property Deal In Sports

Published in SportsBusiness Daily on 01 / 12 / 18

The FedEx-PGA Tour partnership was the most recognized brand-property alliance in sports, according to surveys conducted last year for SBJ/SBD by Turnkey Sports & Entertainment. Across the eight sponsor loyalty surveys conducted in '17, which measured fans’ awareness of 83 official league...

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Tags: Research and Ratings, Turnkey Sports

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UEFA Champions League Final Up On Fox

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Tags: Research and Ratings

LSU Tops NCAA Baseball Attendance Again

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Tags: Research and Ratings, NCAA

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Tags: Research and Ratings, AHL

PGA Tour Sees Another Decline For Sunday

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ECHL Sees Lowest Avg. Attendance In 10 Years

The ECHL, considered the Double-A level of minor league hockey, averaged 4,252 fans per game during the ’16-17 regular season, marking the league’s lowest figure since ’07-08. The league’s 27 teams, flat compared to a season ago, saw attendance fall 3% from the ’15-16 s ...

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Opdivo Leads Brand Exposure During Derby

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NASCAR, PGA Tour Down Again On Sunday

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