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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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03/25/14
TV Usage Still Popular Among Video Consumers

Despite a continued proliferation of tablet and smartphone use, the TV is still the most popular way to consume video, according to a combined study from multiplatform video service provider Vubiquity and research-based strategic consulting firm Frank N. Magid Associates. The study of the way co ...

Tags: Research and Ratings

03/24/14
Overnight Ratings: NASCAR, PGA Tour

Fox drew a 4.0 overnight the NASCAR Sprint Cup Series Auto Club 400 from Fontana yesterday afternoon, down from a 4.5 overnight for the same race last year. NBC drew a 1.8 overnight for the final round of the PGA Tour Arnold Palmer Invitational yesterday, which saw Matt Every win his first Tour eve ...

Tags: Research and Ratings

03/20/14
UNC Tops All Tourney Teams On Social Media

North Carolina is a No. 6 seed entering this year’s NCAA men’s basketball tournament, but the Tar Heels rank No. 1 across the field of 68 when comparing networks of support for the schools’ basketball teams on various social media platforms. According to a school-by-school review o ...

Tags: Research and Ratings

03/17/14
Overnight Ratings: Conference Tourney Games

The chart below lists overnight ratings from weekend sports telecasts on broadcast TV ( THE DAILY ). TELECAST DATE NET TIME (ET) ...

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03/12/14
ACC Basketball Tourney Attendance Trend

The men's ACC Basketball Tournament gets under way today, with Greensboro Coliseum hosting the event for the 25th time. Last year's event in Greensboro averaged 22,169 fans per game, up 14% from ’12, when the event at Philips Arena in Atlanta averaged below 20,000 attendees for the first time ...

Tags: Research and Ratings, ACC

03/10/14
Overnight Ratings

NBC earned a 3.4 overnight rating for yesterday’s final round of the WGC-Cadillac Championship at Trump National Doral, as Patrick Reed defeated Bubba Watson and Jamie Donaldson by a shot to win his first WGC event. The rating is down 23% from a 4.4 overnight last year, when Tiger Woods won th ...

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03/07/14
MLS Fans More Tech-Savvy

Around 52% of MLS fans who have expressed strong interest in attending live events and viewing games on TV over the past year are between the ages of 18-34, representing the highest percentage of any pro U.S. league, according to data from Nielsen Media. MLS fans also are more likely to be smart ...

Tags: Research and Ratings, MLS

03/06/14
Galaxy Leads MLS Clubs In Social Media Metrics

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Tags: Research and Ratings, MLS

03/04/14
Cable Sports Net Distribution In March

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03/03/14
Overnight Ratings: NASCAR, PGA Tour

NBC earned a 3.2 overnight rating for the final round of the PGA Tour Honda Classic yesterday, which saw Russell Henley win a four-man playoff with Rory McIlroy, Ryan Palmer and Russell Knox. That figure is tied with ’12 as the best for the event's final round since '02. The event in ’1 ...

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