Featured Story

Overnight Ratings: CBS Leads Week 8 College Football With A&M-Alabama; ABC Primetime Up

Published in SportsBusiness Daily on

CBS earned a 5.4 overnight rating Saturday afternoon for No. 1 Alabama’s 33-14 win over sixth-ranked Texas A&M in the 3:30pm ET window, the highest-rated college football game of the weekend. The rating is up 29% from a 4.2 overnight for the comparable Tennessee-Alabama matchup in ’1...

Read More

Tags: Research and Ratings

More Stories

Super Bowl Ad Cost Up 40% In Last 10 Years

Over the last 10 years, the Super Bowl has generated $1.72B of network TV ad sales from more than 125 marketers, according to data from research firm Kantar Media. From’02-11, A-B InBev, PepsiCo, GM, Disney and Coca-Cola were the top five advertisers and accounted for 37% of all Super Bowl adv ...

Tags: Research and Ratings, NFL

Super Bowl Looks To Keep Setting Viewer Records

The Super Bowl has set a viewership record for four consecutive years, with the last two telecasts being the first to reach over 100 million U.S. viewers. Last year's Packers-Steelers matchup averaged a 46.0 rating (111.0 million viewers), which was the highest-rated Super Bowl since Cowboys-Steeler ...

Tags: Research and Ratings, Nielsen Media Research, NFL

Super Bowl Viewer Demographics

The discrepancy between the number of females and males watching the Super Bowl has been getting smaller over the last decade, according to demographic data from Nielsen Media. Based on the 111.5 million viewers who watched the Packers-Steelers Super Bowl XLV on Fox last year, 54% were male, compare ...

Tags: Research and Ratings, Nielsen Media Research, NFL

ECHL Attendance Down 1.8% To Date

The ECHL, considered the Double-A level of North American hockey, is averaging 4,099 fans per game this season, down 1.8% compared to the same period a year ago. The league this season added two clubs -- the Colorado Eagles and Chicago Express -- while the Victoria Salmon Kings ceased operations in ...

Tags: Research and Ratings, ECHL

Overnight Nielsen Ratings

The NFL Pro Bowl on NBC led all sports telecasts over the weekend with a 7.9 overnight Nielsen rating. However, that figure is down 8% from an 8.6 rating for the game on Fox last year. ABC Sunday afternoon aired its first NBA game since Christmas Day, with the Bulls-Heat matchup earning a ...

Tags: Research and Ratings, Nielsen Media Research

Winter X Games Viewership Trend

ESPN looks to boost the audience for the Winter X Games back above the 1 million viewership mark this year, after figures last year declined coming off record cable-only viewership in '10. This year's edition marks the third straight year the event will not feature any telecasts on ABC after airing ...

Tags: Research and Ratings, ESPN, Nielsen Media Research

Pro Football's Popularity Up, Baseball Down

Untitled Document Pro and college football’s popularity continues to grow in the U.S., while the popularity of baseball and men’s tennis continues to decline, according to results from Harris Poll’s most recent survey of Ame ...

Tags: Research and Ratings, Harris Interactive

Poll: Tiger Woods Still Driving Golf On TV

Sports execs said Tiger Woods is still the golfer they are most interested in watching play on TV, according to results of a Turnkey Sports Poll taken in December. Fifty-three percent of respondents said they were most interested in watching Woods play on TV, compared to 15% for Rory McIlroy, who ra ...

Tags: Research and Ratings, Golf

YES, NESN, CSN Philly Among Top RSNs In '11

YES Network led all RSNs in ’11 with an average of 30,000 HHs on a total-day basis, while NESN and Comcast SportsNet Philadelphia tied for the top spot in primetime with an average of 73,000 HHs. YES was the most-viewed RSN on a total-day basis for the ninth straight year, with its averag ...

Tags: Research and Ratings

Overnight Nielsen Ratings

Weekend sports telecasts were led by the NFL Conference Championships , which earned big numbers once again. Outside of football, the weekend was led by a 1.7 overnight earned by both ESPN's T'Wolves-Clippers on Friday night and the net's Syracuse-Notre Dame men's basketball game on Saturday night ...

Tags: Research and Ratings, Nielsen Media Research

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug