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Overnight Ratings: NBC Sees Decline For Match Play Finale, But Saturday Up Big

Published in SportsBusiness Daily on 05 / 04 / 15

NBC drew a 1.8 overnight for yesterday’s final matchups in the WGC-Cadillac Match Play, which saw Rory McIlroy defeat Gary Woodland. Last year’s telecast, which aired on CBS in mid-February during the final weekend of the Sochi Games, drew a 2.0 overnight for Jason Day’s win over V...

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06/30/11
MMA Fans Spread Across Various Income Levels

While MMA demographics continue to trend heavily toward young, white males, there is relatively even distribution among various household income levels, according to data from Scarborough Sports Marketing. MMA fans making over $100,000 annually account for the largest portion of fans at 19.5%. The ...

Tags: Research and Ratings, Scarborough, MMA

06/29/11
Sporting Goods Sales Rose In 2010

Untitled Document U.S. wholesale sales of sporting goods equipment, sports apparel, licensed merchandise, athletic footwear and fitness equipment last year totaled $74.2B, up 3.5% from $71.6B in ’09, according to data from SGMA’s ...

Tags: Research and Ratings, SGMA

06/28/11
Gold Cup Attendance Up 25% From '09

Untitled Document The '11 CONCACAF Gold Cup averaged 45,117 fans per session, up 25% from 36,123 fans in '09 and up 20% from '07. Sessions featuring Mexico were again the largest draw during the tournament. The team's six sessions averaged 69 ...

Tags: Research and Ratings, Soccer

06/27/11
Overnight Nielsen Ratings

Untitled Document TNT earned a 3.0 overnight Nielsen rating for its coverage of the NASCAR Sprint Cup Series Toyota/Save Mart 350 at Infineon Raceway yesterday from 3:00-6:30pm ET, up 20% from the telecast last year. TNT has now seen gains fo ...

Tags: Research and Ratings, Nielsen Media Research

06/23/11
Cardinals Top MLB Clubs In Local Fan Penetration

Untitled Document The Cardinals top all MLB clubs in terms of local market fan penetration, according to data from Scarborough Sports Marketing. St. Louis had the highest percentage (73%) of any MLB home market where adults (fans) said they h ...

Tags: Research and Ratings, MLB, Scarborough

06/22/11
BrandZ' Top 100 Most Valuable Brands List

Untitled Document The top 100 global brands last year “grew in value at a rate of 30 percent, which is a 17 percent increase over 2009,” according to the ’11 BrandZ report cited by Marguerite Darlington in this month’s ...

Tags: Research and Ratings

06/21/11
Poll: More Americans Watching TV Online

Untitled Document Seventy-seven percent of Americans have watched a TV show on the Internet, according to data from an AdWeek/Harris Poll. The poll found that more than half of Americans have watched a TV show on the Internet that they hadn't ...

Tags: Research and Ratings, Harris Interactive

06/20/11
Overnight Nielsen Ratings

Untitled Document The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV ( THE DAILY ). TELECAST DATE ...

Tags: Research and Ratings, Nielsen Media Research

06/17/11
American Airlines Benefits From NBA Playoff Telecasts

American Airlines saw NBA Playoff home telecasts for the Heat and Mavericks average 9.5 million viewers across a combined 22 telecasts on ABC, ESPN, TNT and NBA TV. The Heat led all NBA and NHL teams with an average of 10 million viewers for their 11 home game telecasts, up 12.8% from the ...

Tags: Research and Ratings, NHL, NBA, Nielsen Media Research

06/16/11
IndyCar Viewership Up On ABC, Versus

The Izod Indycar Series is averaging 2.3 million viewers through five races across ABC and Versus, up 28% from 1.8 million viewers through the same point last year (six races). The series saw its signature Indianapolis 500 telecast average 6.5 million viewers this year, up 12% from l ...

Tags: Research and Ratings, IndyCar, Versus, ABC

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