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Tonight's Events....

Published in SportsBusiness Daily on 07 / 31 / 14

NBC Sports hockey analyst Eddie Olczyk  will face off against fans in a shoot-the-puck competition at Horseshoe Casino in Indiana.

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03/16/11
Big East Tournament Viewership Up 11%

The Big East men's basketball tournament averaged 1.461 million viewers (1.0 U.S. rating) for 13 telecasts across ESPN and ESPN2 this year, up 10.8% from 1.318 million viewers last year (0.9 rating). The tournament final between UConn and Louisville on Saturday night averaged 3.291 million view ...

Tags: Research and Ratings, NCAA, Basketball

03/15/11
Poll: Execs Have Mixed Reaction To MLS Expansion

As the '11 MLS season gets underway tonight, sports industry execs have mixed feelings about the pace of the league's expansion, according to results from a Turnkey Sports poll taken in February. Forty-four percent of execs said MLS expansion is right on track, followed closely by 40% saying ex ...

Tags: Research and Ratings, MLS

03/14/11
Overnight Nielsen Ratings

CBS' coverage of the Big Ten men's basketball championship yesterday featuring Ohio State-Penn State earned a 2.7 overnight rating, flat with the net's telecast of the Ohio State-Minnesota matchup last year. The net's Atlantic 10 championship telecast was also flat. CBS did see gains in the ove ...

Tags: Research and Ratings, Nielsen Media Research

03/10/11
Beer Drinker Demos For Major Sports Leagues

Fans who are very interested in the NHL are more likely than other major sports leagues' fans to have consumed beer over the last 30 days, according to data from Scarborough Sports Marketing. Just over 62% of those very interested in the NHL said they had an alcoholic beer over the last month, wi ...

Tags: Research and Ratings

03/09/11
MLB Int'l Amateur Player Bonuses

The Mariners spent an estimated $6.47M in signing international amateur players this offseason, tops among all MLB clubs, according to data compiled by BASEBALL AMERICA. The club had five of the 30 highest international bonuses this offseason, including $2.2M given to Dominican OF Phi ...

Tags: MLB, Research and Ratings, Baseball

03/08/11
NCAA Basketball Conference Tournament Gifts

More than $1.5M in gifts will be given to NCAA men's and women's basketball players by their conferences over the next few weeks as "rewards for the athletes' participation" in end-of-season tournaments, according to David Broughton of SPORTSBUSINESS JOURNAL. There are "more than two ...

Tags: NCAA, Basketball, Research and Ratings

03/07/11
Overnight Nielsen Ratings

Fox earned a 5.3 overnight Nielsen rating for the NASCAR Sprint Cup Kobalt Tools 500 from Las Vegas Motor Speedway on Sunday afternoon, up 29% from a 4.1 for the race last year, which aired up against the Vancouver Games. For the season to date, the Sprint Cup telecasts on Fox are now three for ...

Tags: Research and Ratings, Nielsen Media Research

03/04/11
Cable Sports Net Distribution For March

ESPN remains in more than 100 million U.S. homes in March after topping the mark for the first time last month. With the exception of ESPN Classic, each sports cable net is seeing a gain in distribution compared to both last month and March of last year. The NCAA men's basketball tournament lat ...

Tags: Research and Ratings, Nielsen Media Research

03/03/11
Auto, Bank Sports Sponsorship Effectiveness

Sports executives said Chevrolet is the auto brand that most effectively utilizes its sports sponsorship to increase brand recognition in the U.S., according to results from a Turnkey Sports poll taken in February. Thirty-Four percent of respondents listed Chevy first, followed by Ford (21%) and ...

Tags: Bank of America, Buick, Honda, Toyota, Nissan, Citibank, Research and Ratings

03/02/11
Top Mobile Device Activities In '10

Consumers turned to their mobile devices in growing numbers and frequency throughout last year, according to data from measurement firm comScore. Text messaging led as the top mobile activity with 68% of U.S. mobile subscribers texting, while more than half of Americans took a photo with their ...

Tags: Research and Ratings

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