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NFL To Let Cardinals Fans Preview Super Bowl XLIX Stadium App

Published in SportsBusiness Daily on 12 / 21 / 14

The NFL at today’s Seahawks-Cardinals game will allow fans to preview the Super Bowl Stadium App in advance of the Feb. 1 game at Univ. of Phoenix Stadium. The mobile app, which is available for both iOS and Android devices, allows users to access three types of video content – in-game h...

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Gold Cup Attendance Up 25% From '09

Untitled Document The '11 CONCACAF Gold Cup averaged 45,117 fans per session, up 25% from 36,123 fans in '09 and up 20% from '07. Sessions featuring Mexico were again the largest draw during the tournament. The team's six sessions averaged 69 ...

Tags: Research and Ratings, Soccer

Overnight Nielsen Ratings

Untitled Document TNT earned a 3.0 overnight Nielsen rating for its coverage of the NASCAR Sprint Cup Series Toyota/Save Mart 350 at Infineon Raceway yesterday from 3:00-6:30pm ET, up 20% from the telecast last year. TNT has now seen gains fo ...

Tags: Research and Ratings, Nielsen Media Research

Cardinals Top MLB Clubs In Local Fan Penetration

Untitled Document The Cardinals top all MLB clubs in terms of local market fan penetration, according to data from Scarborough Sports Marketing. St. Louis had the highest percentage (73%) of any MLB home market where adults (fans) said they h ...

Tags: Research and Ratings, MLB, Scarborough

BrandZ' Top 100 Most Valuable Brands List

Untitled Document The top 100 global brands last year “grew in value at a rate of 30 percent, which is a 17 percent increase over 2009,” according to the ’11 BrandZ report cited by Marguerite Darlington in this month’s ...

Tags: Research and Ratings

Poll: More Americans Watching TV Online

Untitled Document Seventy-seven percent of Americans have watched a TV show on the Internet, according to data from an AdWeek/Harris Poll. The poll found that more than half of Americans have watched a TV show on the Internet that they hadn't ...

Tags: Research and Ratings, Harris Interactive

Overnight Nielsen Ratings

Untitled Document The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV ( THE DAILY ). TELECAST DATE ...

Tags: Research and Ratings, Nielsen Media Research

American Airlines Benefits From NBA Playoff Telecasts

American Airlines saw NBA Playoff home telecasts for the Heat and Mavericks average 9.5 million viewers across a combined 22 telecasts on ABC, ESPN, TNT and NBA TV. The Heat led all NBA and NHL teams with an average of 10 million viewers for their 11 home game telecasts, up 12.8% from the ...

Tags: Research and Ratings, NHL, NBA, Nielsen Media Research

IndyCar Viewership Up On ABC, Versus

The Izod Indycar Series is averaging 2.3 million viewers through five races across ABC and Versus, up 28% from 1.8 million viewers through the same point last year (six races). The series saw its signature Indianapolis 500 telecast average 6.5 million viewers this year, up 12% from l ...

Tags: Research and Ratings, IndyCar, Versus, ABC

Yahoo Sports Unique Visitors Up In May

Yahoo Sports led all sports websites in May with 47.7 million unique visitors, up from 45.9 million in April, according to data from comScore. ESPN had 38.1 million uniques, down from 40.3 million in April. NFL.com (7.7 million unique) slipped out of the top 10 in May after ranking seventh in April ...

Tags: Research and Ratings

Mavs See Big Gains On Facebook, Twitter

The Mavericks saw the biggest percentage gains in Facebook friends and Twitter followers among playoff teams during the '11 NBA postseason, up 156% and 97%, respectively, between April 15 and June 13. All NBA playoff teams saw double-digit percentage gains on their official Facebook page, whil ...

Tags: Research and Ratings, NBA

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