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Last Chance To Enter SBD/SBJ's Annual Super Bowl Bowl Pick 'Em

Published in SportsBusiness Daily on 01 / 30 / 15

With the Patriots and Seahawks set to meet in Glendale for Super Bowl XLIX on Sunday, SportsBusiness Daily 's and SportsBusiness Journal 's annual Super Bowl pick 'em contest is open. Test your prognostication skills against those of your fellow subscribers. Those who best predict the game'...

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Overnight Nielsen Ratings

Cable TV telecasts topped sports ratings from this past weekend, led by ESPN's Sunday coverage of the  FIFA Women's World Cup final and the final round of the British Open . TNT wrapped up its NASCAR Sprint Cup Series coverage with a 2.9 overnight Nielsen rating for ...

Tags: Research and Ratings, Nielsen Media Research

Fragmented Market Obstacle For Hispanic Marketing

Sports industry execs feel that the fragmented nature of the Hispanic market and limited expertise are the main challenges that brands and sports properties face in Hispanic marketing, according a Turnkey Sports Poll conducted in June. Forty-five percent of execs polled said they felt a fragmented ...

Tags: Research and Ratings

Phillies Leading MLB In Average Attendance

The Phillies lead all MLB teams with 45,482 fans per game through the All-Star break, up 1% from the same period last year. NL clubs are seeing a small dip in attendance to date, with eight teams seeing some sort of decline. The Dodgers are seeing the sharpest drop among all MLB clubs, down 18.3%. ...

Tags: Research and Ratings, MLB

MLB Attendance Flat At Midpoint Of Season

MLB teams are averaging 29,729 fans per game at the midpoint of the '11 season, flat compared to the same period last year. AL teams are seeing a 1.3% jump at the gate, fueled by big gains from the Rangers and Indians. Attendance at Rangers Ballpark in Arlington is up an MLB-best 35.6% on the heels ...

Tags: Research and Ratings, MLB

Yankees Remain Most Popular MLB Team

The Yankees are once again the most popular team in MLB, a distinction they have held since '03, according to data from Harris Poll. The Red Sox and Braves rank second and third, respectively, with their positions unchanged from last year. The Cubs and Mets round out the top five. The Orioles ...

Tags: Harris Interactive, MLB, Research and Ratings

Overnight Nielsen Ratings

TNT led all weekend sports telecasts with a 2.7 overnight Nielsen rating for the NASCAR Sprint Cup Series Quaker State 400 from Kentucky Speedway on Saturday from 7:29-10:49pm ET, up 17.4% from a 2.3 overnight for the net's comparable telecast from Chicagoland Speedway last year. ESPN's U.S.-Brazi ...

Tags: Research and Ratings, Nielsen Media Research

Saints Top Team In U.S. For Local Support

The Saints top all NFL clubs (and all U.S. sports teams) in terms of local market fan penetration, according to data from Scarborough Sports Marketing. New Orleans had the highest percentage (87%) of any home market where adult fans said they had watched a game on TV, listened to a game on the radi ...

Tags: Research and Ratings, NFL, Scarborough

Cable Sports Network Distribution For July

ESPN and ESPN2 are in just over 100 million homes in the U.S. during the month of the July, with the networks ranking 12th and 14th, respectively, in terms of distribution among all Nielsen-rated cable networks. ESPN2 comes back above the 100 million home mark after falling just short in June for ...

Tags: Research and Ratings, Nielsen Media Research

Overnight Nielsen Ratings

TNT's Saturday night coverage of the NASCAR Sprint Cup Series Coke Zero 400 from Daytona Int'l Speedway led all weekend sports broadcasts with a 3.2 overnight Nielsen rating, up 10.3% from a 2.9 overnight last year. The Nationwide Series Subway Jalapeno 250 on ESPN Friday night saw overnight ratin ...

Tags: Research and Ratings, Nielsen Media Research

MMA Fans Spread Across Various Income Levels

While MMA demographics continue to trend heavily toward young, white males, there is relatively even distribution among various household income levels, according to data from Scarborough Sports Marketing. MMA fans making over $100,000 annually account for the largest portion of fans at 19.5%. The ...

Tags: Research and Ratings, Scarborough, MMA

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