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Published in SportsBusiness Daily on 03 / 31 / 15

4.06 million – Average viewers for FS1’s first NASCAR Sprint Cup Series points race this past Sunday. The audience for the race from Martinsville ranks fourth among all FS1 telecasts all-time, behind only three Giants-Cardinals NLCS games from '14 ( THE DAILY ).

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MLL Sets Regular-Season Attendance Mark

Major League Lacrosse averaged 6,417 fans per game during the '11 regular season, marking the league's best attendance figure since its inaugural season in '01. This year's attendance is up 21.6% from 5,278 fans per game last season. The Denver Outlaws set a league record with 12,331 fans per game, ...

Tags: Research and Ratings, Major League Lacrosse

WPS Attendance Down 2.3% From '10

The six WPS franchises averaged 3,518 fans per game this season, down 2.3% from an average of 3,601 last season (eight teams) and down 24.9% from the league's inaugural season in '09 (seven teams). The Western New York Flash -- in their inaugural WPS season -- led all clubs with 4,881 fans per game ...

Tags: Research and Ratings, Soccer

Overnight Nielsen Ratings

Untitled Document CBS’ coverage of the PGA Championship led all overnight Nielsen ratings for sports telecasts over the weekend. Fox earned a 2.0 overnight for its MLB regional coverage on Saturday, up slightly from a 1.9 rating last ...

Tags: Research and Ratings, Nielsen Media Research

Poll: Sports Execs Refraining From Tweeting

Untitled Document Seventy percent of sports execs say they do not tweet, while 21% of those who say they do tweet do so only 1-10 times per week, according to data from a Turnkey Sports Poll taken in July. Sports execs also feel tha ...

Tags: Research and Ratings

WNBA Attendance Up 2.1% From Last Season

The WNBA is seeing a slight growth at the box office through Tuesday, as league-wide attendance is up 2.1% compared to the same point last season. The Sky are seeing the largest jump, up 35.5%. The Western Conference-leading Lynx, who added No. 1 overall pick G Maya Moore to the team this offseason, ...

Tags: Research and Ratings, WNBA

World Football Challenge Averages 41,749 Fans

Untitled Document The Herbalife World Football Challenge averaged 41,749 fans per game over 14 matches this summer. The tournament featured five clubs from MLS, two from Mexico and six from Europe. The inaugural WFC in ’09 averaged ...

Tags: Research and Ratings, Soccer

Overnight Nielsen Ratings

Untitled Document Fox led all sports telecasts over the weekend with a 3.3 overnight for regional MLB coverage on Saturday, which featured Yankees-Red Sox in 81% of markets. The same matchup last year (86% of markets) on the same we ...

Tags: Research and Ratings, Nielsen Media Research

ESPN In Just Under 100 Million HHs In August

ESPN's domestic distribution in August dipped just below the 100 million home mark for the first time since January, coming in at 99.8 million households. ESPN2 also dipped below 100 million homes after again hitting the century mark in July. NFL Network will pass the 60 million home mark for ...

Tags: Research and Ratings

AFL Regular-Season Attendance Up 1.5%

Untitled Document The AFL averaged 8,255 fans per game during the ’11 regular season, up 1.5% from 8,135 fans last season. League attendance, however, remains far below levels prior to the canceled ’09 season. AFL teams averaged ...

Tags: Research and Ratings, AFL

Fitness Equipment Sales Saw Gains In '10

Untitled Document Fitness equipment sales in both the consumer and institutional categories increased by at least 4% in ’10 compared to ’09, according to recently released data from the Sporting Goods Manufacturers Association. Th ...

Tags: Research and Ratings, SGMA

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