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Swimming Pools Make For Unusual Scene At PGA Tour Event

Published in SportsBusiness Daily on 10 / 20 / 14

The Shriners Hospitals for Children Open at TPC Summerlin, which wrapped up yesterday, had six swimming pools on the course, marking the "first public swimming pools to be featured on the PGA Tour" ( LAS VEGAS REVIEW-JOURNAL, 10/20 ). Under the header, " Swimming Pools, Girls In Bikinis Latest...

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07/25/11
Overnight Nielsen Ratings

Fox' MLB regional coverage on Saturday afternoon led all weekend sports telecasts with a 2.2 overnight Nielsen rating, which featured Braves-Reds in 45% of markets and Padres-Phillies in 34%. Braves-Reds was also the featured "Sunday Night Baseball" game on ESPN last night, earning a 1.7 overnight, ...

Tags: Research and Ratings, Nielsen Media Research

07/22/11
MiLB Attendance Up Slightly To Date

The clubs affiliated with Minor League Baseball (MiLB) are averaging 4,042 fans per game this season, up slightly from the same period during the '10 season. The Triple-A Int'l and Pacific Coast Leagues continue to top all levels at the gate, however both leagues are seeing close to a 2% drop. The ...

Tags: Research and Ratings, Baseball

07/21/11
Yankees Lead MLB Teams In Radio Listeners

The Yankees and Mets lead all MLB teams in average listeners for games on their respective flagship radio stations through the midpoint of the '11 season, according to data from research firm Arbitron. The Yankees and Mets, however, are down 19.5% and 21.8%, respectively, compared to final radio au ...

Tags: Research and Ratings, MLB, Arbitron

07/20/11
Del Mar Looks To Continue Attendance Gains

Del Mar Racetrack today begins its 37-day summer meet that will run through Sept. 7. The track averaged 17,906 fans during last year's 37 days of horse racing, its highest-attended summer session since '87. Last year's average attendance was up 4.2% from '09. Listed below is an attendance trend for ...

Tags: Research and Ratings, Horse Racing

07/19/11
MLS Attendance Up 6.3% To Date

MLS clubs are averaging 17,526 fans per game this season to date, up 6.3% from the same period last year. The Sounders continue to lead all teams by a wide margin with 37,189 fans per game, up 2.9% at CenturyLink Field. The expansion Whitecaps and Timbers rank third and fifth, respectively, in leag ...

Tags: Research and Ratings, MLS

07/18/11
Overnight Nielsen Ratings

Cable TV telecasts topped sports ratings from this past weekend, led by ESPN's Sunday coverage of the  FIFA Women's World Cup final and the final round of the British Open . TNT wrapped up its NASCAR Sprint Cup Series coverage with a 2.9 overnight Nielsen rating for ...

Tags: Research and Ratings, Nielsen Media Research

07/15/11
Fragmented Market Obstacle For Hispanic Marketing

Sports industry execs feel that the fragmented nature of the Hispanic market and limited expertise are the main challenges that brands and sports properties face in Hispanic marketing, according a Turnkey Sports Poll conducted in June. Forty-five percent of execs polled said they felt a fragmented ...

Tags: Research and Ratings

07/14/11
Phillies Leading MLB In Average Attendance

The Phillies lead all MLB teams with 45,482 fans per game through the All-Star break, up 1% from the same period last year. NL clubs are seeing a small dip in attendance to date, with eight teams seeing some sort of decline. The Dodgers are seeing the sharpest drop among all MLB clubs, down 18.3%. ...

Tags: Research and Ratings, MLB

07/13/11
MLB Attendance Flat At Midpoint Of Season

MLB teams are averaging 29,729 fans per game at the midpoint of the '11 season, flat compared to the same period last year. AL teams are seeing a 1.3% jump at the gate, fueled by big gains from the Rangers and Indians. Attendance at Rangers Ballpark in Arlington is up an MLB-best 35.6% on the heels ...

Tags: Research and Ratings, MLB

07/12/11
Yankees Remain Most Popular MLB Team

The Yankees are once again the most popular team in MLB, a distinction they have held since '03, according to data from Harris Poll. The Red Sox and Braves rank second and third, respectively, with their positions unchanged from last year. The Cubs and Mets round out the top five. The Orioles ...

Tags: Harris Interactive, MLB, Research and Ratings

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