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Last Chance To Enter SBD/SBJ's Annual Super Bowl Bowl Pick 'Em

Published in SportsBusiness Daily on 01 / 30 / 15

With the Patriots and Seahawks set to meet in Glendale for Super Bowl XLIX on Sunday, SportsBusiness Daily 's and SportsBusiness Journal 's annual Super Bowl pick 'em contest is open. Test your prognostication skills against those of your fellow subscribers. Those who best predict the game'...

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Mainstream Team Sports Seeing Participation Rise

After two years of negative participation growth for most mainstream team sports, this past year has seen a turnaround for sports like tackle football, soccer, basketball and baseball, according to data recently released by the Sporting Goods Manufacturers Association (SGMA). Each of those sports h ...

Tags: Research and Ratings, SGMA

09/26/11
Overnight Nielsen Ratings

ABC was heavy on the college football games on Saturday, led by LSU-West Virginia in primetime. That game topped all college football games over the weekend with a 4.0 overnight Nielsen rating. That figure is up % from a 3.4 overnight for the comparable Oregon State-Boise State game last year. ABC ...

Tags: Research and Ratings, Nielsen Media Research

09/22/11
Top Naming-Rights Deals In Sports

Farmers Insurance's deal to sponsor a proposed downtown L.A. football stadium tops the list of naming-rights agreements among U.S. pro sports venues. The Jets and Giants' recent deal with MetLife for their shared venue in East Rutherford, N.J., ranks second, followed by the Mets ...

Tags: Research and Ratings

09/21/11
Sports Drinks Have High Level Of Brand Loyalty

The sports drink category has had the highest level of brand loyalty among consumer product goods over the last three years, according to data from research firm SymphonyIRI Group. Brand loyalty is defined as more than 50% of a buyer’s total purchasing in a particular category being with a si ...

Tags: Research and Ratings

09/20/11
Poll: Fans Understand Primary, Secondary Ticketing

Sports execs think the average sports fan can differentiate between the primary and secondary ticketing markets, according to a Turnkey Sports Poll taken in August. Sixty-three percent of execs polled said fans have no trouble telling the difference between the two ticket markets, compared to 34% w ...

Tags: Research and Ratings

09/19/11
Overnight Nielsen Ratings

ABC's Oklahoma-Florida State telecast on Saturday night led all college football games over the weekend with a 6.1 overnight Nielsen rating. The same window last year featured regional coverage that earned a 4.9 overnight. The net also earned a 2.9 overnight for regional coverage in the 3:30pm ...

Tags: Research and Ratings, Nielsen Media Research

09/15/11
MiLB Attendance Up 1% From '10 Season

Teams affiliated with Minor League Baseball (MiLB) averaged 4,032 fans per game this season, up 1% from a year ago. The Triple-A Int'l League led all levels of MiLB with 6,956 fans per game among its 14 teams, down 1.3% from '10. Helping raise overall attendance from last season was the High-A Flor ...

Tags: Research and Ratings, Baseball

09/14/11
Number Of Homes Drops For '11-12 TV Season

There will be an estimated 114.7 million U.S. TV households during the '11-12 TV season, according to data from Nielsen Media. That figure is down from 115.9 million homes during the '10-11 TV season, and also marks the first decline in U.S. TV homes since '92. Among the top 10 U.S. markets, the on ...

Tags: Research and Ratings, Nielsen Media Research

09/13/11
WNBA Attendance Up 1.5% From '10

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Tags: Research and Ratings, WNBA

09/12/11
Overnight Nielsen Ratings

Week One for the NFL led all sports telecasts this past weekend, highlighted by big numbers for Fox’ national window and NBC’s “SNF.” ESPN led all college football telecasts with a 4.8 overnight for Notre Dame-Michigan on Saturday night. That figure is up 7% from a 4.5 for ...

Tags: Research and Ratings, Nielsen Media Research

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