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Overnight Ratings: Tiger Woods' Return Gives NBC's Hero World Challenge A Boost

Published in SportsBusiness Daily on 12 / 05 / 16

NBC yesterday drew a 1.1 overnight rating for the Hero World Challenge, which saw the return of Tiger Woods to competitive golf for the first time since August ’15. The event, which saw Hideki Matsuyama win, was up from a 0.7 for Bubba Watson’s win last year, and up from a 0.8 for Jo...

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Poll: Execs Say TOP Sponsorship Overvalued

Most U.S. sports execs feel that an IOC TOP sponsorship for the Summer Olympics is overvalued to some degree, according to a Turnkey Sports Poll conducted last month. Forty-seven percent of execs said that a TOP sponsorship is overvalued, while 21% said the sponsorship is significantly overvalu ...

Tags: Research and Ratings

MLS On Pace For Best Attendance Mark

MLS teams are averaging 18,672 fans per game through the All-Star break, a figure that is on pace to break the league attendance record set last season. Attendance to date is up 7.2% compared to the same period in '11, fueled by the expansion team in Montreal, new venue in Houston and big gains in C ...

Tags: Research and Ratings, Soccer, MLS

SI Ad Revenue Flat During First Half

Ad revenue for SI's print publication is flat through the first half of the year compared to the same period in '11, according to data from Publishers Information Bureau. The magazine has earned $283.8M in ad revenue through June. Ad pages for SI are down 5.5% during the same period. Meanwhile, ESP ...

Tags: Research and Ratings

Overnight Nielsen Ratings

Overnight ratings for weekend sports telecasts were led by ESPN’s coverage of the British Open. On broadcast TV, NBC led the way with its “30 Greatest NBC Olympic Moments” special on Saturday night, earning a 2.1 overnight. Meanwhile, ESPN earned a 1.4 overnight for Rangers-Ang ...

Tags: Research and Ratings, Nielsen Media Research

MiLB Attendance Down 2.7% To Date

The 160 teams affiliated with Minor League Baseball (excluding the Mexican League) are averaging 3,933 fans per game, down 2.7% from the same period a year ago. Both Triple-A level leagues, which are the most-attended MiLB leagues, are seeing drops in attendance to date. The sharpest drop belongs to ...

Tags: Research and Ratings

New MLB CBA Leads To Lower Draft Bonuses

MLB teams spent $207.8M on draft bonuses in ‘12, the “second-highest total ever,” according to data compiled by Jim Callis of BASEBALL AMERICA. The record total was "set a year ago, when the clubs combined to spend” $228M on bonuses and another $8.1M on guaranteed salarie ...

Tags: Research and Ratings, MLB

Del Mar Seeks Another Record Opening Day Gate

Del Mar Racetrack will open the gates for the venue's 75th anniversary season today, and Opening Day attendance has increased at the track for the last seven seasons. Last year saw an all-time record of 46,588 patrons on Opening Day, the third straight year an opening-day record had been set. For t ...

Tags: Research and Ratings, Horse Racing

Overnight Nielsen Ratings

Overnight Nielsen ratings for sports telecasts over the weekend were led by the TNT’s NASCAR Sprint Cup Lenox Industrial Tools 301 from New Hampshire Motor Speedway, which was the net’s final Sprint Cup telecast this season. The 2.9 overnight is flat with the same race last season. ESPN ...

Tags: Research and Ratings, Nielsen Media Research

Marlins, Nats Lead NL Attendance Gains

Five NL clubs are seeing double-digit percentage growth at the gate this season, led by the Marlins (+65.7%) and the Nationals (+26.9%). The Marlins have seen average attendance grow from 17,101 to 28,330 during the team's first season at Marlins Park. The Phillies continue to lead all MLB clubs in ...

Tags: Research and Ratings, MLB

MLB Attendance Up 5.1% At All-Star Break

MLB teams are averaging 31,243 fans per game through the All-Star break, up 5.1% from the same period last year. The Rangers are leading the AL with 43,608 fans per game, which ranks second among all MLB clubs. That figure is up 18.4% from the halfway mark last season. The Tigers are seeing the bigg ...

Tags: Research and Ratings, MLB

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