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Audience Analysis: ESPN Gets Strong Audience For Randy Moss "30 For 30" Documentary

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ESPN drew 2.17 million viewers for “Rand University” on Nov. 11, marking the net’s best documentary audience since the premiere of “The Book Of Manning” on Sept. 24, 2013 and eighth-best documentary audience since the “30 for 30” project began in ’09. ...

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10/03/11
Overnight Nielsen Ratings

CBS’ Alabama-Florida matchup led all weekend college football telecasts with a 4.7 overnight Nielsen rating. However, the network’s lone regular-season SEC primetime telecast was down 7.8% from a 5.1 overnight for the same matchup in primetime last year. Up against Alabama-Florida, ABC ...

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09/29/11
MLB Regular-Season Attendance Up Slightly

MLB teams saw a slight increase in attendance during the regular season, averaging 30,366 fans per game. The Phillies led all of baseball with an average attendance of 45,441, followed by the Yankees, whose 45,107 average was down 3% from last season. The Red Sox and Phillies were the only teams to ...

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09/28/11
U.S. Team Sports Participants Fans Of Olympics, NFL

Participants of team sports in the U.S. are more interested in the Winter Olympics than any another sport, according to data from SGMA. Among 22 major spectator sports polled, 67.2% of team sports participants were interested in the Winter Olympics, followed by the Summer Olympics (65.1%) and the NF ...

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09/27/11
Mainstream Team Sports Seeing Participation Rise

After two years of negative participation growth for most mainstream team sports, this past year has seen a turnaround for sports like tackle football, soccer, basketball and baseball, according to data recently released by the Sporting Goods Manufacturers Association (SGMA). Each of those sports h ...

Tags: Research and Ratings, SGMA

09/26/11
Overnight Nielsen Ratings

ABC was heavy on the college football games on Saturday, led by LSU-West Virginia in primetime. That game topped all college football games over the weekend with a 4.0 overnight Nielsen rating. That figure is up % from a 3.4 overnight for the comparable Oregon State-Boise State game last year. ABC ...

Tags: Research and Ratings, Nielsen Media Research

09/22/11
Top Naming-Rights Deals In Sports

Farmers Insurance's deal to sponsor a proposed downtown L.A. football stadium tops the list of naming-rights agreements among U.S. pro sports venues. The Jets and Giants' recent deal with MetLife for their shared venue in East Rutherford, N.J., ranks second, followed by the Mets ...

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09/21/11
Sports Drinks Have High Level Of Brand Loyalty

The sports drink category has had the highest level of brand loyalty among consumer product goods over the last three years, according to data from research firm SymphonyIRI Group. Brand loyalty is defined as more than 50% of a buyer’s total purchasing in a particular category being with a si ...

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09/20/11
Poll: Fans Understand Primary, Secondary Ticketing

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09/19/11
Overnight Nielsen Ratings

ABC's Oklahoma-Florida State telecast on Saturday night led all college football games over the weekend with a 6.1 overnight Nielsen rating. The same window last year featured regional coverage that earned a 4.9 overnight. The net also earned a 2.9 overnight for regional coverage in the 3:30pm ...

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09/15/11
MiLB Attendance Up 1% From '10 Season

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