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Tonight's Events....

Published in SportsBusiness Daily on 08 / 21 / 14

The W New York will host the 15th annual Taste of Tennis Gala ahead of the U.S. Open. Headlining the event are  Serena Williams and chef Masaharu Morimoto . Other participating tennis players include  Venus Williams , Victoria Azarenka, Sloane Stephens and the Bryan Brothers .&nb...

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08/24/11
MLB Attendance Flat Heading Into Final Month

MLB teams are averaging 30,294 fans per game through Aug. 23, flat compared to the same period last year. AL clubs are seeing a 1% increase to date, fueled by double-digit percentage gains at home for the Rangers, Blue Jays and Indians. The Twins and Red Sox continue to fill their venues to at leas ...

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08/23/11
MLB Teams Set First-Round Draft Bonus Record

MLB teams set a record for first-round average draft bonuses this year with $2.65M per pick, up 7.9% from the previous record of $2.46M set in ’08, according to data compiled by Baseball America. Teams combined to spend $228M on draft bonuses this year, up 16% from ’10. The Pirates led ...

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08/22/11
Overnight Nielsen Ratings

NBC led all weekend sports telecasts with a 7.1 overnight Nielsen rating for the Chargers-Cowboys NFL preseason matchup, leading the net to a win in primetime last night. The game was down slightly from a 7.2 overnight for Vikings-49ers in the same window last year. Eagles-Steelers scored well for ...

Tags: Research and Ratings, Nielsen Media Research

08/19/11
Hispanic Media Ad Spending Up Last Year

Hispanic media spending grew by 8.4% to $6.8B in '10, compared to 6.5% for all U.S. media, according to data from Ad Age's eighth annual Hispanic Fact Pack. Among the 50 largest Hispanic media advertisers, 38 increased their ad spend last year. The top three -- Procter & Gamble, Verizon and AT& ...

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08/18/11
Top-Selling Sports Books, Biographies For '11

James Andrew Miller and Tom Shales' "Those Guys Have All The Fun: Inside the World of ESPN" tops all sports/recreation book sales for '11 to date, according to data from Nielsen Bookscan. The book, which was released in May, has sold 96,600 units through Aug. 7, nearly triple the num ...

Tags: Research and Ratings

08/17/11
MLL Sets Regular-Season Attendance Mark

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Tags: Research and Ratings, Major League Lacrosse

08/16/11
WPS Attendance Down 2.3% From '10

The six WPS franchises averaged 3,518 fans per game this season, down 2.3% from an average of 3,601 last season (eight teams) and down 24.9% from the league's inaugural season in '09 (seven teams). The Western New York Flash -- in their inaugural WPS season -- led all clubs with 4,881 fans per game ...

Tags: Research and Ratings, Soccer

08/15/11
Overnight Nielsen Ratings

Untitled Document CBS’ coverage of the PGA Championship led all overnight Nielsen ratings for sports telecasts over the weekend. Fox earned a 2.0 overnight for its MLB regional coverage on Saturday, up slightly from a 1.9 rating last ...

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08/11/11
Poll: Sports Execs Refraining From Tweeting

Untitled Document Seventy percent of sports execs say they do not tweet, while 21% of those who say they do tweet do so only 1-10 times per week, according to data from a Turnkey Sports Poll taken in July. Sports execs also feel tha ...

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08/10/11
WNBA Attendance Up 2.1% From Last Season

The WNBA is seeing a slight growth at the box office through Tuesday, as league-wide attendance is up 2.1% compared to the same point last season. The Sky are seeing the largest jump, up 35.5%. The Western Conference-leading Lynx, who added No. 1 overall pick G Maya Moore to the team this offseason, ...

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