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Data Shows Lonzo Ball, Big Baller Brand Were Social Media Buzz Winners Around NBA Draft

Published in SportsBusiness Daily on 06 / 28 / 17

No. 2 overall pick Lonzo Ball generated the most social media buzz around the '17 NBA Draft when he was officially selected by the Lakers, according to Nielsen Sports Social24. The spotlight on Ball also brought valuable exposure to his family-owned Big Baller Brand. In the 24 hours following the D...

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Tags: Research and Ratings, Nielsen Media Research, NBA

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MLS Sees Best Attendance Yet

MLS teams averaged 18,807 fans per game during the '12 regular season, marking the league's best figure in its 17-year history. This season's average is also up 5% from last year, which previously held the best attendance mark. Attendance this season was boosted by a host of factors, incl ...

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The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV ( THE DAILY ). TELECAST DATE NET TI ...

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Several Colleges Seeing Football Attendance Decline

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World Series Audience, 30-Second Spot Trend

The World Series is coming off a seven-game set for the Cardinals-Rangers series last year, which gave Fox a 10.0 average rating and 16.6 million viewers, up from an 8.4 rating and 14.3 million viewers for the Giants-Rangers five-game set in ’10. That ’10 matchup, along with the rain-af ...

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Sports Execs See Ad Spend On The Rise

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Overnight Nielsen Ratings

ABC’s regional coverage on Saturday night led all college football telecasts over the weekend. That window earned a 3.5 overnight for coverage featuring Baylor-Texas and Florida State-Miami. Right behind ABC’s primetime window was CBS’ South Carolina-Florida in the 3:30pm ET windo ...

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AFC Attendance Up 2.9% To Date

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Overnight Nielsen Ratings

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