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Published in SportsBusiness Daily on 09 / 18 / 14

Increase your company's exposure in the sport business marketplace and get your message in front of the industry's top executives. For more information on placing a classified in SportsBusiness Daily, please contact Heather Taylor at 704-973-1525 or  htaylor@sportsbusinessda...

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10/24/11
Overnight Nielsen Ratings

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV ( THE DAILY ). TELECAST DATE NET TI ...

Tags: Research and Ratings, Nielsen Media Research

10/21/11
NBC's Dew Tour Audience Up From '10

The Dew Tour averaged a 0.5 rating and 786,000 viewers for eight telecasts, flat in ratings but up 1.3% in viewership compared to last season. The ’11 Dew Tour featured four events, with each broadcast window lasting 90 minutes. Last year’s version featured five events, with broadc ...

Tags: Research and Ratings, NBC, Dew Tour

10/20/11
SI, ESPN The Magazine Ad Revenue Down

SI saw ad revenue for its print publication drop 3.5% through the first nine months of '11 compared to the same period last year, according to data from the Publishers Information Bureau. SI was actually seeing an increase through the first half of the year, boosted by record ad pages in its U.S. ...

Tags: Research and Ratings, Sports Illustrated

10/19/11
Poll: Top MLB Giveaways, Promotions

Sports execs said that bobbleheads/figurines are still the most effective giveaways to boost attendance at MLB games, according to a Turnkey Sports Poll taken in September. Fifty-Five percent of respondents said bobbleheads/figurines remain the most effective giveaway, while 17% said caps and 16% s ...

Tags: Research and Ratings, MLB

10/18/11
SEC, Big Ten Leading FBS Attendance

Big Ten and SEC schools continue to lead the FBS in average home football attendance through Oct. 15, taking eight of the top 10 spots. Michigan leads all schools with 111,493 fans per game this season, followed by Ohio State at 105,105 per game. In all, five schools are topping the 100,00 ...

Tags: Research and Ratings, Football, NCAA

10/17/11
Overnight Nielsen Ratings

ABC’s regional college football coverage in the 3:30pm ET window on Saturday led all college football telecasts over the weekend with a 4.1 overnight Nielsen rating. The window featured Ohio State’s upset of Illinois and Oklahoma State’s blowout win over Texas. ESPN’s Michig ...

Tags: Research and Ratings, Nielsen Media Research

10/14/11
Bengals Attendance Down 34% To Date

The Bengals are seeing the sharpest attendance drop among all NFL clubs so far this season, down 34% at Paul Brown Stadium through Week Five. Sun Life Stadium is also seeing a double-digit percentage drop for Dolphins home games (-15.5%). The Raiders are seeing the biggest gains among all clubs ...

Tags: Research and Ratings, NFL

10/13/11
NFL Attendance Down 1.1% To Date

NFL teams are averaging 66,901 fans per game through Week Five, down 1.1% compared to the same period a year ago. The Cowboys lead all clubs with an average of 87,892 fans for their home games, but that mark is down nearly 4% from the start of last season. The Redskins are seeing a s ...

Tags: Research and Ratings, NFL

10/12/11
Harris Poll: Favorite NFL Teams

The Cowboys rank as the NFL's most popular team for the fifth year in a row, according to data from Harris Poll's annual survey. The Steelers, who were the last team to take the top spot in '06, moved up from No. 4 last year to the No. 2 spot in this year's poll. The Packers, Patriots and Bears rou ...

Tags: Research and Ratings, NFL, Harris Interactive

10/11/11
Coca-Cola Tops List Of Global Brands

Untitled Document Coca-Cola is the top global brand for the 12th consecutive year with a brand value of $71.9B, up from $70.5B last year, according Interbrand’s annual “Best Global Brands” survey. Among the top 10, brands fr ...

Tags: Research and Ratings

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