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Tebow's Baseball Move Immediately Places Him Near Top Of MLB Social Media Influencers

Published in SportsBusiness Daily on 09 / 22 / 16

Tim Tebow’s social media prowess is widely known, but with his switch over to baseball, he vaults to the upper echelon among MLBers, ranking third among all baseball players in terms of social media reach/engagement/conversation, according to data from social media measurement firm MVPindex. ...

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Tags: Research and Ratings, MLB

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09/24/12
Overnight Nielsen Ratings

NBC earned a 2.2 overnight for the final round of the PGA Tour Championship yesterday from 1:30-6:00pm ET, up 57% from the final round last year. Brandt Snedeker won the event and the overall FedEx Cup Playoffs. Tiger Woods finished tied for eighth yesterday (did not play last two years), while ...

Tags: Research and Ratings, Nielsen Media Research

09/19/12
MLS Gate Up Heading Into Final Month

MLS clubs are averaging 18,501 fans per game with about a month left in the regular season, up 5.4% from the same point in '11. Sounders FC maintains its big lead over the rest of the league with 42,379 fans per game, up 14.7% from last year. The Impact have moved into second place in attendance wi ...

Tags: Research and Ratings, MLS

09/18/12
Execs Would Choose Pujols To Target Hispanics

Sports execs say that Angels 1B Albert Pujols is the athlete they would most likely pick to represent their brand if they wanted to target U.S.-based Hispanics and endorsement fees were not an issue, according to a Turnkey Sports Poll conducted in August. Just over 11% of respondents said Pujols wo ...

Tags: Research and Ratings

09/17/12
Overnight Nielsen Ratings

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV. TELECAST DATE NET TIME (ET) ...

Tags: Research and Ratings

09/13/12
MiLB Avg. Attendance Down From '11

The 160 teams affiliated with Minor League Baseball (excluding the Mexican League) averaged 3,921 fans per game during the ’12 regular season, down 1.8% from a year ago. The top-drawing Triple-A level Int’l and Pacific Coast Leagues both saw average attendance drop this year. Only s ...

Tags: Research and Ratings, Baseball

09/12/12
Cable Sports Net Distribution For September

NFL Network is in 61.2 million U.S. homes in September as the channel gets set for its earliest start to live regular season games yet. The net previously began its slate of live games in early November. The mark of 61.2 million homes is up from 56.5 million at the same point last year and up f ...

Tags: Research and Ratings

09/10/12
Overnight Nielsen Ratings

ESPN's Florida-Texas A&M matchup led all college football ratings over the weekend with a 2.9 overnight in the 3:30pm ET window on Saturday. ABC also earned a 2.8 overnight for its 3:30pm regional window, which featured USC-Syracuse and Air Force-Michigan. NBC aired its first Notre Dame footbal ...

Tags: Research and Ratings, Nielsen Media Research

09/05/12
Overnight Nielsen Ratings

College football kicked into full gear over Labor Day weekend, with Alabama-Michigan topping overnight Nielsen ratings among all sports telecasts. NBC got a boost for the final round of the PGA Tour Deutsche Bank Championship on Monday. The finish to the second event in the FedExCup Playoffs earned ...

Tags: Research and Ratings, Nielsen Media Research

08/30/12
"Friday Night Fights" Has Least-Watched Season

ESPN2 averaged 409,000 viewers for its 26 “Friday Night Fights” telecasts this season, marking the series’ least-viewed season since its creation in ’98. The audience this season was down 25% from last season. This season’s schedule also saw increased competition from a ...

Tags: Research and Ratings, Boxing, ESPN

08/29/12
How Can Colleges Increase Home Football Gate?

Sports execs feel that colleges can most effectively increase attendance at home football games through hiring internal outbound sales personnel and by utilizing CRM systems and database analytics, according to a Turnkey Sports Poll conducted in July. Thirty-two percent of execs said using CRM ...

Tags: Research and Ratings

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