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Overnight Ratings: Tiger Woods' Return Gives NBC's Hero World Challenge A Boost

Published in SportsBusiness Daily on 12 / 05 / 16

NBC yesterday drew a 1.1 overnight rating for the Hero World Challenge, which saw the return of Tiger Woods to competitive golf for the first time since August ’15. The event, which saw Hideki Matsuyama win, was up from a 0.7 for Bubba Watson’s win last year, and up from a 0.8 for Jo...

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11/02/12
Consumer Shift Factors Into Horse Racing's Decline

Sports execs feel the biggest factor in the decline of horse racing’s popularity has been the general consumer shift to other forms of gambling, according to a Turnkey Sports Poll conducted in September. Twenty-four percent of respondents feel that the consumer shift is to blame, while 19% ...

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10/31/12
WNBA Donations To Presidential Campaigns

WNBA owners have contributed $55,900 to the campaigns of President Obama and Mitt Romney during this election cycle, according to an analysis of FEC filings by SBJ/SBD. Seven owners have contributed to Romney, with six at the $5,000 level. Former Dream Owner Kathy Betty donated in the $2,500-$4, ...

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10/30/12
MLS Sees Best Attendance Yet

MLS teams averaged 18,807 fans per game during the '12 regular season, marking the league's best figure in its 17-year history. This season's average is also up 5% from last year, which previously held the best attendance mark. Attendance this season was boosted by a host of factors, incl ...

Tags: Research and Ratings, Soccer, MLS

10/29/12
Overnight Nielsen Ratings

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV ( THE DAILY ). TELECAST DATE NET TI ...

Tags: Research and Ratings

10/25/12
Several Colleges Seeing Football Attendance Decline

Michigan continues to lead all schools in college football home attendance, averaging 111,996 fans per game to date this season. However, that figure is down from the school’s NCAA-record average of 112,179 last season. Penn State ranks fifth overall in attendance, but its average is down ...

Tags: Research and Ratings

10/24/12
World Series Audience, 30-Second Spot Trend

The World Series is coming off a seven-game set for the Cardinals-Rangers series last year, which gave Fox a 10.0 average rating and 16.6 million viewers, up from an 8.4 rating and 14.3 million viewers for the Giants-Rangers five-game set in ’10. That ’10 matchup, along with the rain-af ...

Tags: Research and Ratings, MLB

10/23/12
Sports Execs See Ad Spend On The Rise

A majority of execs feel that the overall sponsorship spend in sports over the next 12 months will be up compared to the previous year, according to results of a Turnkey Sports Poll conducted in September. Forty-six percent of sports execs felt the spend would be up less than 5%, while 25% of respo ...

Tags: Research and Ratings

10/22/12
Overnight Nielsen Ratings

ABC’s regional coverage on Saturday night led all college football telecasts over the weekend. That window earned a 3.5 overnight for coverage featuring Baylor-Texas and Florida State-Miami. Right behind ABC’s primetime window was CBS’ South Carolina-Florida in the 3:30pm ET windo ...

Tags: Research and Ratings

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AFC Attendance Up 2.9% To Date

The Bengals lead all NFL clubs in year-over-year attendance gains through Week 6 of the regular season, up 36.4% to date at Paul Brown Stadium. The club has filled the stadium to 94.8% capacity for its first two home games, up from an average of 75.2% during the '11 regular season. The Jets lead al ...

Tags: Research and Ratings, NFL

10/17/12
NFL Attendance Up Through Week 6

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