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Data Shows FedEx-PGA Tour Is Most Recognized Brand-Property Deal In Sports

Published in SportsBusiness Daily on 01 / 12 / 18

The FedEx-PGA Tour partnership was the most recognized brand-property alliance in sports, according to surveys conducted last year for SBJ/SBD by Turnkey Sports & Entertainment. Across the eight sponsor loyalty surveys conducted in '17, which measured fans’ awareness of 83 official league...

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Mobile Sports App Usage Sees Uptick

The use of sports apps on mobile devices saw a big uptick among males coinciding with the start of March Madness and the leadup to the MLB season, according to data from a U.S. Arbitron Mobile Trends Panel conducted in March. Starting with the week of March 10, some 13.7% of males ages 18+ were usin ...

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Kings At Bottom Of NBA Attendance

The Kings, whose future ownership remains up in the air , finished last in attendance among NBA teams during the regular season with 13,750 fans per game. That figure was down 5% from 14,508 fans during last season's condensed schedule. The Hornets, now have been rebranded the Pelicans, saw the sh ...

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NBA Regular-Season Attendance Flat

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Several Mags See Print Ad Revenue Rising

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Tags: Research and Ratings, Nielsen Media Research

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