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Overnight Ratings: NBA Sees Increase For Season Debut Of Saturday Primetime Slate

Published in SportsBusiness Daily on 01 / 22 / 18

The NBA began its slate of Saturday primetime games over the weekend, drawing a 3.2 overnight rating for Warriors-Rockets. That figure is up from a 2.6 overnight for Spurs-Cavaliers last year, and up from a 2.9 overnight for Bulls-Cavs in '16 (first year with Saturday primetime). The chart below ...

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Tags: Research and Ratings

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