Featured Story

AT&T's iPhone 8 Spot Sees Most Impressions On Sports Programs Last Week

Published in SportsBusiness Daily on 10 / 20 / 17

AT&T's " iPhone 8: More " spot, which showcases the new phone's features and offers free HBO for new customers, generated 140.1 million media impressions Oct. 10-16 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY...

Read More

Tags: Research and Ratings

More Stories

MLB Network Q1 Viewership Spikes

MLB Network was a big winner with the World Baseball Classic, with the network seeing a 146% year-over-year jump in Q1 primetime viewership. The net also saw viewership jump 100% on a 24-hour basis. Fuel TV also saw strong Q1 gains with the help of UFC programming. Q1 was Fuel TV's most-watched quar ...

Tags: Research and Ratings, Nielsen Media Research

Fox Soccer Seeing Distribution Gains

Fox Soccer leads all U.S. cable networks in distribution growth since the start of '13, up 19% since January. The net will air UEFA Champions League quarterfinal and semifinal matches this month. Speed -- which is set to be rebranded as Fox Sports 1 in August -- ranks third overall with an increase ...

Tags: Research and Ratings

Overnight Nielsen Ratings

The overnight Nielsen ratings for the Final Four telecasts on CBS led all weekend sports telecasts. Meanwhile, Fox saw a slight increase for its coverage of the NASCAR Sprint Cup Series at Martinsville Speedway (4.0 vs. 3.9). NBC also saw gains for its PGA Tour coverage. The Valero Texas Open, whic ...

Tags: Research and Ratings, Nielsen Media Research

Spring Training Attendance Down 5%

MLB Spring Training average attendance was down 5% this season compared to '12, when there was no competition from the World Baseball Classic. An earlier start also led to 27 more Spring Training games this season. The Grapefruit League saw a 3% drop, while the Cactus League. dropped 7%. The Yankee ...

Tags: Research and Ratings, MLB

Overnight Nielsen Ratings

The chart below lists overnight Nielsen ratings from sports telecasts over Easter weekend on broadcast TV ( THE DAILY ). TELECAST DATE NET TI ...

Tags: Research and Ratings, Nielsen Media Research

Execs Grade Bud Selig's Legacy

A majority of sports execs would grade MLB Commissioner Bud Selig’s work over the last 20 years as a “B,” according to a Turnkey Sports Poll conducted in February. Fifty-two percent of execs polled said they would give a grade of “B,” while 21% said “C” a ...

Tags: Research and Ratings, MLB

Forbes Billionaires With Sports Ties

Forbes’ annual list of the wealthiest people on the planet has many individuals with sports ties. At the top of Forbes’ list again is Mexican billionaire Carlos Slim, who last year bought stakes in two Liga MX clubs -- Pachuca and Leon. Slim also has a stake in Real Oviedo, a lower-tie ...

Tags: Research and Ratings

Overnight Nielsen Ratings

Despite competition yesterday from NCAA Tournament games , Fox earned a 4.5 overnight Nielsen rating for coverage of the NASCAR Sprint Cup Series race from Auto Club Speedway. The rating was up 32% from a 3.4 overnight for the same race last year. Fox has now seen gains for four of its five Sprin ...

Tags: Research and Ratings, Nielsen Media Research

Male Sports Continue Using Local Newspapers

Print newspapers top traditional media sports analysis as the “go to” source for consumption of sports information among male sports fans ages 18-54, according to data from the Newspaper National Network. An online poll conducted among 404 fans from Jan. 2-8 showed that 84% of all me ...

Tags: Research and Ratings, ESPN, Sports Illustrated, USA Today Sports

Overnight Nielsen Ratings

College basketball games  dominated the schedule of sporting events on TV over the weekend. The men's NCAA Basketball Championship Selection Show on CBS and the NASCAR Sprint Cup Series Food City 500 on Fox led all sports telecasts with each telecast earning a 4.4 overnight. Both telecasts ...

Tags: Research and Ratings

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug