MLB Games Have Best Concessions Experience NLL Attendance Rises 2% In '13 Overnight Nielsen Ratings MLS Attendance Down 8% To Date Outdoor Channel In Record Number Of Homes Nike Soccer Among Top Brands On YouTube Overnight Nielsen Ratings Top Local Markets For '13 NFL Draft SEC Schools Lead For Spring Game Attendance Blackhawks Leads NHL Avg. Attendance
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Execs Say MLB Has Best Concessions Experience For The Average Fan05 / 16 / 13A majority of sports execs say that MLB is the sport that offers the best concessions experience to the average fan, according to a Turnkey Sports Poll conducted in April. Of the execs polled, 60% said that MLB had the best concessions experience, followed by the NBA (10%) and NFL (8%). Execs we... Tags: Research and Ratings |
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Overnight Nielsen Ratings
The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV ( THE DAILY ). TELECAST DATE NET TIME (ET) RAT. ...
Tags: Nielsen, Research and Ratings
Favorite Brands Among Youth Demos
M&Ms ranked first in brand equity based on familiarity, quality and purchase consideration among youths between the ages of 8-24, according to the first-ever Youth EquiTrend study conducted by Harris Poll. Google ranked second overall and was the only Web-based brand to rank in the t ...
Tags: Harris Interactive, Target, Nickelodeon, Subway, McDonald's, Microsoft, Research and Ratings
Sports Magazine Ad Revenue For '10
ESPN The Magazine and Runners World both saw ad revenue grow around 25% last year compared to '09, according to figures from the Publishers Information Bureau. ESPN The Magazine saw $306.2M in ad revenue in '10, up 25.8%, while Runners World finished with $86.6M, up 24.6%. Sports Il ...
Tags: ESPN, Sports Illustrated, Sporting News, Research and Ratings
Super Bowl Metered Market Ratings
Three non-NFL markets -- Columbus, Norfolk and Dayton -- finished among the top 10 in local Nielsen ratings for Fox' telecast of Super Bowl XLV on Sunday. Columbus was the highest-rated non-NFL market with a 56.2 local rating for the Packers-Steelers matchup, up from a 54.0 rating for the ...
Overnight Nielsen Ratings
The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV ( THE DAILY ). TELECAST DATE NET TIME (ET) RAT. "ESPN ...
Super Bowl 30-Second Ad Cost Trend
The estimated cost for a 30-second spot during this Sunday's Super Bowl XLV telecast on Fox is $3M, up from an estimated $2.8M last year on CBS. The chart below lists a trend of 30-second spot costs during Super Bowl telecasts ( THE DAILY ). SUPER BOWL 30-SECOND AD COST ...
Super Bowl Ratings, Viewership Trend
The chart below lists Nielsen ratings and viewership trends for all Super Bowl telecasts ( THE DAILY ). SUPER BOWL RATINGS/VIEWERSHIP TREND YR SUPER BOWL NET RATING VIEWERS (000) MATCHUP '10 XLIV CBS 45.0 106,476 ...
Super Bowl Viewer Demographics
Almost one in three Super Bowl viewers said that they anticipate Budweiser/Bud Light ads the most, according to data from Lightspeed Research. Coca-Cola ranked second at 8%. The online survey, conducted between Jan. 13-17 among 2,001 U.S. residents, also found that the 18-34 year old demographic ...
Tags: Coca-Cola, Best Buy, Mercedes-Benz, Research and Ratings, NFL, Anheuser Busch, PepsiCo, Pizza Hut Inc., General Motors
Cable Sports Nets Up In Distribution
Sports nets continue to see year-over-year gains in distribution heading into February. ESPN topped 100 million viewers for the first time and is up 0.8% from the same period last year. ESPN2 is up 1.1% from February '10, while ESPNews is up 2.1%. For the first time, Fox Soccer Channel passed E ...
Tags: Research and Ratings, ESPN, Fox, Versus, Golf Channel, NBA, MLB, NFL, Speed Channel
Overnight Nielsen Ratings
Fox earned an 8.6 overnight Nielsen rating for last night's NFL Pro Bowl, marking the game's best overnight since ABC earned an 8.7 overnight in '00. Yesterday's game is up 8% from an 8.0 overnight last year on ESPN. New Orleans topped all U.S. metered markets with a 21.0 local rating, wh ...
