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Gisele Bundchen Revealed As Under Armour's Newest Female Endorser

Published in SportsBusiness Daily on 09 / 02 / 14

Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...

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12/07/11
ACC/Big Ten Challenge Audience Up From '10

The ACC/Big Ten Challenge averaged a 0.9 U.S. rating and 1.3 million viewers for eight games across ESPN and ESPN2 this year, up 29% and 26%, respectively, from a 0.7 rating and 1.0 million viewers for nine telecasts last year. The telecasts were solely on Tuesday and Wednesday nights this sea ...

Tags: Research and Ratings, Nielsen Media Research, ESPN

12/06/11
Execs Say Dynamic Pricing Coming To Colleges

Sports execs feel that dynamic ticket pricing is the next major business trend in collegiate athletics that will be directly modeled after pro sports, according to results from a Turnkey Sports Poll taken in November. Thirty-two percent of execs said dynamic ticket pricing would be the next tr ...

Tags: Research and Ratings

12/05/11
Overnight Nielsen Ratings

While the NFL and college football predictably dominated sports ratings over the weekend, golf and college basketball also made an December appearance. NBC earned a 2.6 overnight Nielsen rating for the final round of the Chevron World Challenge yesterday afternoon, which saw Tiger Woods win his fir ...

Tags: Research and Ratings, Nielsen Media Research

12/01/11
Buccaneers Attendance Up 19% Over Last Year

NFC teams through Week 12 of the NFL season are averaging 68,544 fans per game, relatively flat with attendance at the same point last season. The Cowboys lead all NFL clubs in attendance with 83,885 fans per game. The Buccaneers are seeing the NFC's biggest gain (19.0%), thanks in part to the 76,98 ...

Tags: Research and Ratings

11/30/11
NFL Average Attendance Up Slightly

NFL teams are averaging 67,568 fans per game through Week 12, up 0.1% compared to the same period last season. The Raiders are seeing the league's biggest jump among all clubs, up 29.7%. The Bengals have the sharpest decline (-20.6%), while the Dolphins are also down double digits (-13.8%), for game ...

Tags: Research and Ratings, NFL

11/29/11
Poll: State Farm Has Big College Hoops Presence

Sports execs said that State Farm has the biggest sponsor presence in college basketball, according to data from a Turnkey Sports Poll taken in October. Thirty-one percent of respondents felt State Farm had the biggest presence. Capital One had the next highest rate of response at 18%, followed by A ...

Tags: Research and Ratings

11/28/11
Overnight Nielsen Ratings

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV ( THE DAILY ). TELECAST DATE NET ...

Tags: Research and Ratings, Nielsen Media Research

11/23/11
Sports Equipment Popular Teen Holiday Gift

When it comes to purchasing toys for kids this holiday season, nearly one in five shoppers will be buying sports equipment, according to data from a recent Harris Poll. The survey, conducted online between Oct. 10-17 among 2,463 U.S. adults, showed that half of Americans plan on buying some sort of ...

Tags: Research and Ratings, Harris Interactive

11/22/11
MLS Playoff Attendance Up From '10

MLS averaged 19,891 fans per game during the playoffs this season, marking the second-highest average in league history. This year's average is second only to '09, when the league drew 23,559 fans per game and was buoyed by 46,011 fans for the MLS Cup at CenturyLink Field. This postseason  ...

Tags: Research and Ratings, MLS

11/21/11
Overnight Nielsen Ratings

ABC led all college football telecasts this weekend with a 5.8 overnight Nielsen rating for regional coverage in its "Saturday Night Football" slot, which featured Baylor's upset of Oklahoma and USC's upset of Oregon. ESPN's Nebraska-Michigan earned a 2.9 overnight in the 12:00pm ET window on Satur ...

Tags: Research and Ratings, Nielsen Media Research

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