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Overnight Ratings: NASCAR's Brickyard 400 Benefits From NBC Move, Delay Into Primetime

Published in SportsBusiness Daily on 07 / 24 / 17

NBC yesterday drew a 3.3 overnight rating for the Monster Energy NASCAR Cup Series race from Indianapolis Motor Speedway, which was moved to NBC this year and had a nearly two-hour delay at the start due to weather. The Brickyard 400 had its best figure since ESPN drew a 3.4 overnight for the race i...

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SEC Schools Lead For Spring Game Attendance

SEC schools led the way in attendance for spring football games this year, with seven of the top 10 highest-attended events coming from the conference. Auburn led all games with a school-record 83,401 fans, with fans flocking to see the team's debut under first-year coach Gus Malzahn. The event ...

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Blackhawks Leads NHL Avg. Attendance

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NHL Sets Average Attendance Record

NHL teams averaged 17,768 fans per game during the lockout-shortened '12-13 regular season, breaking the previous league record set during the '08-09 season (17,460). This season's average was also up 1.9% from '11-12, marking three straight seasons of average attendance growth for the NHL. The Can ...

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Overnight Nielsen Ratings

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV ( THE DAILY ). TELECAST DATE NET TIME (ET) ...

Tags: Research and Ratings, Nielsen Media Research

Mobile Sports App Usage Sees Uptick

The use of sports apps on mobile devices saw a big uptick among males coinciding with the start of March Madness and the leadup to the MLB season, according to data from a U.S. Arbitron Mobile Trends Panel conducted in March. Starting with the week of March 10, some 13.7% of males ages 18+ were usin ...

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MLB Faces Biggest Secondary Ticket Threat

Sports execs feel that MLB faces the biggest threat from the secondary ticket market with regard to the value of its season tickets, according to data from a Turnkey Sports Poll conducted in March. Asked which sport faces the biggest threat from the secondary ticket market, 56% of execs polled re ...

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Kings At Bottom Of NBA Attendance

The Kings, whose future ownership remains up in the air , finished last in attendance among NBA teams during the regular season with 13,750 fans per game. That figure was down 5% from 14,508 fans during last season's condensed schedule. The Hornets, now have been rebranded the Pelicans, saw the sh ...

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NBA Regular-Season Attendance Flat

NBA teams averaged 17,348 fans per game during the '12-13 regular season, relatively flat compared to the figure during the lockout-shortened '11-12 season. The Bulls topped all clubs for the fourth straight season with an average of 21,877 fans per game, down just over 1% from the club's average l ...

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Several Mags See Print Ad Revenue Rising

After seeing print ad revenue drop last year, ESPN The Magazine, Tennis and Golf Digest saw big upticks during Q1 of '13, according to data from the Publishers Information Bureau. Golf Digest saw a 27% increase in Q1 after the magazine had a 6% drop during all of last year . The publication also ha ...

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Overnight Nielsen Ratings

Overnight ratings for sports telecasts over the weekend were led by coverage of The Masters on CBS. The NASCAR Sprint Cup Series had its first Saturday primetime race of the season, with Fox earning a 3.5 overnight for the NRA 500 from Texas Motor Speedway. That figure is down slightly from a 3.6 r ...

Tags: Research and Ratings, Nielsen Media Research

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