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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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01/19/12
Isles, Panthers, Lightning Attendance On The Rise

NHL Eastern Conference teams are seeing average home attendance up 3.5% through Jan. 17, with the last-place Hurricanes the only club in the conference with a decline (-2.2%). Despite being near the bottom of the standings, the Islanders lead all clubs with a 25.6% jump at the gate to dat ...

Tags: Research and Ratings, NHL

01/18/12
NHL Attendance Up 2.1% Through Jan. 17

NHL teams are averaging 17,322 fans per game through yesterday, up 2.1% from the same period a year ago. The Blackhawks lead all teams with 21,506 fans per game, up 1% over last year. They are filling United Center to 104.9% capacity. Despite the worst record in the league, the Blue Jackets ar ...

Tags: Research and Ratings, NHL

01/17/12
Skiing, Hiking Among Popular Winter Sports

Just over one in five American adults (21%) said that they have participated in some sort of winter sport, according to a Harris Poll study conducted on behalf of IMRE Sports. Participation in skiing (alpine, cross country) and hiking topped the list of winter sports with 8% of respondents saying t ...

Tags: Research and Ratings, Harris Interactive, Winter Sports

01/16/12
Overnight Nielsen Ratings

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV. Figures for ABC and NBC were unavailable at presstime ( THE DAILY ). TELECAST DATE ...

Tags: Research and Ratings, Nielsen Media Research

01/13/12
Execs: Cut Club Seats, Increase Party Suites

Sports execs feel that North American sports venues should be decreasing the number of suites and club seats while increasing the number of party suites/areas and amount of corporate meeting space, according to a Turnkey Sports Poll conducted in December. Forty-seven percent of sports execs polled s ...

Tags: Research and Ratings

01/12/12
Cable TV Network Distribution For January

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Tags: Research and Ratings, Nielsen Media Research

01/11/12
ESPN, ESPN2 Viewership Down In '11

ESPN led all cable sports nets and channels with heavy sports content in primetime viewership last year, averaging 2.3 million viewers. The net ranked third overall among all cable channels, coming in behind USA Network and Disney Channel. The 2.3 million average primetime viewers wa ...

Tags: Research and Ratings, Nielsen Media Research

01/10/12
Bowl Games Attendance Average Down From '11

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Tags: Research and Ratings, College Football Attendance

01/09/12
Overnight Nielsen Ratings

NFL Wild Card games dominated overnight Nielsen ratings for sports over the weekend. NBC’s doubleheader on Saturday even gave a boost to “SNL,” which earned a 7.4 overnight for the episode hosted by Charles Barkley with musical guest Kelly Clarkson. That figure marked the highes ...

Tags: Research and Ratings, Nielsen Media Research

01/05/12
Raiders Attendance Up Big During Regular Season

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