Featured Story

Overnight Ratings: CBS Leads Week 8 College Football With A&M-Alabama; ABC Primetime Up

Published in SportsBusiness Daily on

CBS earned a 5.4 overnight rating Saturday afternoon for No. 1 Alabama’s 33-14 win over sixth-ranked Texas A&M in the 3:30pm ET window, the highest-rated college football game of the weekend. The rating is up 29% from a 4.2 overnight for the comparable Tennessee-Alabama matchup in ’1...

Read More

Tags: Research and Ratings

More Stories

Corporate Brands Scored During '12 Super Bowl

Corporate brands received $40.6M in exposure value during NBC’s broadcast of the Giants-Patriots Super Bowl last year, below the $49.9M in exposure value for the actual Super Bowl brand, according to data from sponsorship research firm Repucom. Corporate brand mentions -- including all sp ...

Tags: Research and Ratings, NBC

SBXLVII Could Generate $185M In Spending In NOLA

Super Bowl XLVII will generate an estimated $185M in direct spending for the greater New Orleans area, a 23% increase over last year’s game in Indianapolis, according to an analysis of data from PricewaterhouseCoopers. PwC U.S. Dir of Sports & Tourism Adam Jones said the firm has tracked ...

Tags: Research and Ratings, PricewaterhouseCoopers, NFL

Overnight Nielsen Ratings

ABC earned a 4.9 overnight Nielsen rating for Thunder-Lakers yesterday afternoon, marking the net’s fourth-best regular-season game (non-Christmas Day) on record. The game also drew a big number in Oklahoma City, with the market earning an 18.9 local rating, which is the net’s second- ...

Tags: Research and Ratings

PGA Tour Fans Recognize Coke, MasterCard

PGA Tour partners Coca-Cola and MasterCard both earned record awareness levels among fans in ‘12, according to the results of an annual PGA Tour Sponsor Loyalty survey conducted by Turnkey. Coke was identified by 41% of PGA Tour fans as the official soft drink (46.5% among avid fans, 35.5% amo ...

Tags: Research and Ratings, PGA Tour

Poll: Pro Football Continues U.S. Dominance

Over one-third of U.S. adults who follow at least one sport (34%) say pro football is their favorite sport, while just 16% say baseball is their favorite, according to Harris Poll’s annual survey of favorite sports in the U.S. Just over one in 10 sports fans (11%) say college football is t ...

Tags: Research and Ratings, Harris Interactive

Poll: Opinion Of Armstrong Not Entirely Negative

Following Lance Armstrong’s interview with Oprah Winfrey last week, overall opinion of the disgraced former cyclist is negative among those at least mildly interested in pro sports, but only at 54%, according to results from a recent poll conducted by Turnkey Intelligence. An online survey ...

Tags: Research and Ratings

Overnight Nielsen Ratings

The chart below lists overnight Nielsen ratings from weekend sports telecasts. Some figures on ABC and NBC were unavailable at presstime ( THE DAILY ). TELECAST DATE NET ...

Tags: Research and Ratings

AHL Attendance Up 4% To Date

The AHL, considered the Triple-A level of North American hockey, is seeing its teams average 5,412 fans per game, up 4% from the same period a year ago. The Hershey Bears continue to lead all teams with 9,512 fans per game as the club looks to top the league in attendance for the seventh straight ye ...

Tags: Research and Ratings, AHL, Hockey

SI, Runners World Ad Revenue Up

Sports Illustrated had $576.8M in ad revenue last year, marking the magazine's third straight year of ad revenue growth, but still well short of figures five years ago, according to data from Publishers Information Bureau. ESPN the Magazine ranked second among major sports publications last year wit ...

Tags: Research and Ratings, Sports Illustrated, ESPN

NBCSN Starts NHL Season In 77.9 Million Homes

NBC Sports Network heads into the start of the long-delayed NHL season in 77.9 million U.S TV homes, compared to 75.0 million homes at the start of last season (October ’11). Another Comcast-owned network -- Golf Channel -- began the PGA Tour season earlier this month in just under 84 millio ...

Tags: Research and Ratings

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug