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Overnight Ratings: CBS Leads Week 8 College Football With A&M-Alabama; ABC Primetime Up

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CBS earned a 5.4 overnight rating Saturday afternoon for No. 1 Alabama’s 33-14 win over sixth-ranked Texas A&M in the 3:30pm ET window, the highest-rated college football game of the weekend. The rating is up 29% from a 4.2 overnight for the comparable Tennessee-Alabama matchup in ’1...

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NBA Attendance Flat Compared To Previous Seasons

NBA teams are averaging 17,135 fans per game heading into All-Star Weekend, flat compared to same period during the lockout-shortened season in '11-12, but down slightly compared to same period during the '10-11 season. The Bulls lead all clubs with 21,736 fans per game, down slightly from previous ...

Tags: Research and Ratings, NBA

FBS Attendance Lowest Since '04

FBS schools averaged 45,440 fans for home games during the ’12 regular season, relatively flat compared to the ’11 season, but still the lowest figure since ’04, according to official data from the NCAA. SEC schools averaged 75,538 to lead all conferences. The Big Ten ranked sec ...

Tags: Research and Ratings, NCAA

NBA Benefiting From Use of Social Media

Sports execs believe the NBA has benefited the most from using social media to generate publicity for itself and its athletes, according to data from a Turnkey Sports Poll conducted in January. Thirty-two percent of respondents said that the NBA has benefited the most, followed by MLB and the NFL ...

Tags: Research and Ratings

Overnight Nielsen Ratings

ABC's Lakers-Heat telecast yesterday led all sports telecasts over the weekend with a 5.0 overnight Nielsen rating, marking the second-best non-Christmas Day ABC regular-season game ever. The net's telecast of Clippers-Knicks in the Sunday early afternoon window earned a 2.9 overnight. Meanwhile, C ...

Tags: Research and Ratings, Nielsen Media Research

Speed, MLB Net See Record Distribution In Feb.

Speed will roll into the ’13 NASCAR season distributed in 86.6 million U.S. TV homes, marking a record for the network. The channel, which is set to be rebranded as Fox Sports 1 this summer, had a previous record of 82.1 million homes set in April ’12. The net then saw seven months ...

Tags: Research and Ratings

Athletic Footwear Sales Up In '12

The athletic footwear industry saw positive growth in ’12, with the U.S. market generating $13.8B in sales, according to data from research firm The NPD Group. Last year's sales figure marks a better than 4% increase, compared to $13.2B in ‘11. Total unit sales were fairly flat, and ...

Tags: Research and Ratings, NPD Group

Samsung Has Most-Viewed Super Bowl Spot

Samsung’s 60-second spot during the fourth quarter of  CBS' Super Bowl XLVII telecast on Sunday was the most-watched ad of the game, according to consumer viewership info firm Rentrak. Ad exposure was nearly equal to viewership of the entire game despite the fact that many spots premier ...

Tags: Research and Ratings, CBS, NFL, Samsung, Mercedes Benz, Kia Motors, Allstate

Overnight Nielsen Ratings

On a weekend dominated by the Super Bowl , the PGA Tour and college basketball saw some impressive overnight Nielsen ratings. NBC earned a 3.3 overnight for the final round of the PGA Tour Waste Management Phoenix Open, which saw Phil Mickelson win by four strokes. That figure was up 65% from ...

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49ers Edge Ravens On Twitter, Facebook

In a seven-month period that ends Friday, the 49ers lead the Ravens in total additions of Facebook “likes” and Twitter “followers,” with a total of 452,400 additions in comparison to 391,041. Competing on a percentage-only basis of social media additions, the Ravens come out ...

Tags: Research and Ratings, NFL, Twitter, Facebook

ECHL Attendance Up 11% To Date

The ECHL, considered the Double-A level of North American hockey, is averaging 4,541 fans per game to date, up 11% from the same period last season. The increase has been fueled by the success of some expansion clubs. Four new teams joined the ECHL this year, with the Ft. Wayne Komets leading all cl ...

Tags: Research and Ratings, ECHL

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