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MasterCard Sees Nearly $1.1M In Social Media Earned Value Around MLB All-Star Game

Published in SportsBusiness Daily on 07 / 26 / 16

MasterCard during the period around the MLB All-Star Game (July 8-15) saw $1.1M worth of earned media value across Facebook, Twitter and Instagram, with an average of $2,300 per post related to MLB’s official credit card company, according to data from social media measurement firm Hookit. Of ...

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Tags: Research and Ratings, MLB, MasterCard

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