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Overnight Ratings: Tiger Woods' Return Gives NBC's Hero World Challenge A Boost

Published in SportsBusiness Daily on 12 / 05 / 16

NBC yesterday drew a 1.1 overnight rating for the Hero World Challenge, which saw the return of Tiger Woods to competitive golf for the first time since August ’15. The event, which saw Hideki Matsuyama win, was up from a 0.7 for Bubba Watson’s win last year, and up from a 0.8 for Jo...

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Nike Soccer Among Top Brands On YouTube

The top food and beverage brands -- Pepsi, Red Bull and Coca-Cola -- are among the largest of all brands on YouTube, with combined monthly views of more than 50 million, according to a study conducted during the week of April 8 by video content analytics platform OpenSlate. Nike Soccer was the ...

Tags: Research and Ratings

Overnight Nielsen Ratings

The NBC broadcast network began its coverage of the NHL Stanley Cup Playoffs over the weekend. With the NHL beginning its playoffs two weeks later this season due to the lockout, direct comparisons to the same weekend last season would be for conference semifinal games. Looking back at comparable c ...

Tags: Research and Ratings, Nielsen Media Research

Top Local Markets For '13 NFL Draft

New Orleans topped all local markets for the three days of NFL Draft coverage across NFL Network and ESPN/ESPN2 this year. Cleveland-Akron, which was the top market during last year's Draft, dropped out of the top 10 this year. While Dayton kept its rank in the top 10, Birmingham ranked as the h ...

Tags: Research and Ratings, NFL, ESPN

SEC Schools Lead For Spring Game Attendance

SEC schools led the way in attendance for spring football games this year, with seven of the top 10 highest-attended events coming from the conference. Auburn led all games with a school-record 83,401 fans, with fans flocking to see the team's debut under first-year coach Gus Malzahn. The event ...

Tags: Research and Ratings

Blackhawks Leads NHL Avg. Attendance

The Blackhawks led all NHL teams in average attendance for the fifth straight season, drawing 21,776 fans per game to United Center this season (106% capacity). That figure is up just over 1% from last season. The Stars led all NHL teams in gains at the gate this season, up 20% at AmericanAirlines ...

Tags: Research and Ratings, NHL

NHL Sets Average Attendance Record

NHL teams averaged 17,768 fans per game during the lockout-shortened '12-13 regular season, breaking the previous league record set during the '08-09 season (17,460). This season's average was also up 1.9% from '11-12, marking three straight seasons of average attendance growth for the NHL. The Can ...

Tags: Research and Ratings, NHL

Overnight Nielsen Ratings

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV ( THE DAILY ). TELECAST DATE NET TIME (ET) ...

Tags: Research and Ratings, Nielsen Media Research

Mobile Sports App Usage Sees Uptick

The use of sports apps on mobile devices saw a big uptick among males coinciding with the start of March Madness and the leadup to the MLB season, according to data from a U.S. Arbitron Mobile Trends Panel conducted in March. Starting with the week of March 10, some 13.7% of males ages 18+ were usin ...

Tags: Research and Ratings, Arbitron

MLB Faces Biggest Secondary Ticket Threat

Sports execs feel that MLB faces the biggest threat from the secondary ticket market with regard to the value of its season tickets, according to data from a Turnkey Sports Poll conducted in March. Asked which sport faces the biggest threat from the secondary ticket market, 56% of execs polled re ...

Tags: Research and Ratings

Kings At Bottom Of NBA Attendance

The Kings, whose future ownership remains up in the air , finished last in attendance among NBA teams during the regular season with 13,750 fans per game. That figure was down 5% from 14,508 fans during last season's condensed schedule. The Hornets, now have been rebranded the Pelicans, saw the sh ...

Tags: Research and Ratings, NBA

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