Featured Story

Data Shows FedEx-PGA Tour Is Most Recognized Brand-Property Deal In Sports

Published in SportsBusiness Daily on 01 / 12 / 18

The FedEx-PGA Tour partnership was the most recognized brand-property alliance in sports, according to surveys conducted last year for SBJ/SBD by Turnkey Sports & Entertainment. Across the eight sponsor loyalty surveys conducted in '17, which measured fans’ awareness of 83 official league...

Read More

Tags: Research and Ratings, Turnkey Sports

More Stories

01/13/14
Overnight Ratings: U.S. Figure Skating Championhips

NFL Divisional Playoff games led overnight ratings from the weekend , but Olympic trials also performed well. NBC earned a 3.0 overnight for the U.S. Figure Skating Championships on Saturday in primetime, which featured the ladies' free-skate up against Patriots-Chargers. That figure topped any co ...

Tags: Research and Ratings

01/09/14
ESPN Viewership Lowest Since '08

ESPN averaged 2.21 million viewers in primetime during '13 and 975,000 viewers on a total-day basis, marking the net's lowest figures since '08. ESPN was down 6% in primetime compared to '12, while down 4% for total-day viewership. Despite the drop, ESPN was third among all cable nets in primeti ...

Tags: Research and Ratings

01/07/14
Bowl Attendance Continues Trending Lower

College bowl games averaged 48,793 fans per game during the '13-14 season, marking the lowest average attendance since the '78-79 season (48,404 for 15 games). This season also marks the third straight year of declining bowl season attendance. The total attendance of 1.71 million fans at the 35 b ...

Tags: Research and Ratings

01/06/14
Overnight Ratings: College Basketball, FA Cup

NFL Wild Card games led overnight ratings among weekend sports telecasts. One beneficiary was the San Diego State-Kansas men's basketball game that followed the Chargers-Bengals AFC Wild Card game yesterday. While that rating was the best college basketball figure of the weekend, it was down from t ...

Tags: Research and Ratings

01/03/14
Dolphins Lead NFL In Attendance Gains

The Dolphins led all NFL teams during the '13 regular season with a 12% increase in average home attendance. However, the club filled Sun Life Stadium to just 85.5% capacity -- a low mark among AFC clubs. The Chiefs also saw a double-digit percentage gain at Arrowhead Stadium (+10%). Also seeing st ...

Tags: Research and Ratings, NFL

01/02/14
NFL Attendance Rises 1.2%

NFL teams averaged 68,401 fans per game in '13, up just over 1% from last season. The Cowboys once again led all teams in the league with 88,043 fans per game, filling AT&T Stadium to 110.1% capacity. Among NFC clubs, the Packers saw the biggest gain, up nearly 11% as the club unveiled a renova ...

Tags: Research and Ratings, NFL

12/30/13
Overnight Ratings: EPL, College Basketball

The chart below lists overnight ratings from weekend sports telecasts ( THE DAILY ). TELECAST DATE NET TIME (ET) ...

Tags: Research and Ratings

12/23/13
Overnight Ratings: College Bowl Season Begins

College bowl season began this past weekend with four games on Saturday. ABC led the way with a 2.3 overnight for the Royal Purple Las Vegas Bowl featuring USC-Fresno State. That figure is down from a 3.0 overnight for the same bowl game last year on ESPN, which featured Boise State-Washington. ESPN ...

Tags: Research and Ratings

12/16/13
Overnight Ratings: UFC, "30 For 30"

"UFC on Fox 9" earned a 1.8 overnight rating on Saturday night, down 36% from "UFC on Fox 5" last December. Both telecasts aired up against the Heisman Trophy ceremony . Saturday night's two-hour telecast, which saw Demetrious Johnson defeat Joseph Benavidez in the main event, was up 12.5% fro ...

Tags: Research and Ratings

12/13/13
North American Sports Market Growing

The North American sports market will grow at a compound annual rate of 4.8% through ’17 across gate revenues, media rights, sponsorship and merchandising, according to a recent report from PricewaterhouseCoopers. The four segments analyzed by PwC will grow from $53.6B in ’12 to $67. ...

Tags: Research and Ratings, PricewaterhouseCoopers

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug