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Gisele Bundchen Revealed As Under Armour's Newest Female Endorser

Published in SportsBusiness Daily on 09 / 02 / 14

Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...

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05/30/12
Overnight Nielsen Ratings

Overnight Nielsen ratings over Memorial Day weekend were topped by NBA Playoff games, the Indianapolis 500 and NASCAR's Coca-Cola 600. Fox aired its second MLB primetime telecast of the season, earning a 2.3 overnight rating for coverage featuring Phillies-Cardinals (47%) and Rays-Red Sox (25%). Th ...

Tags: Research and Ratings, Nielsen Media Research

05/25/12
MLS Attendance Up 6.3% To Date

MLS teams are averaging 18,655 fans per game this season to date, up 6.3% from the same period last year. The league has been given a boost from the expansion Impact, who rank second in home attendance with 36,498 fans per game. Sounders FC continues to lead all clubs with 38,672 fans per game, up 6 ...

Tags: Research and Ratings, MLS

05/24/12
Tigers Attendance Up 35.8% At Comerica Park

Three AL clubs are seeing average home attendance gains of over 20% through May 22, including the Tigers, whose attendance is up 35.8% at Comerica Park. Also seeing big gains are the Blue Jays (+22.4%) and the Royals (+21.4%). The Rangers top all AL clubs with 43,470 fans per game, up 17.7% from th ...

Tags: Research and Ratings, MLB

05/23/12
MLB Attendance Up 6.2% To Date

MLB teams are averaging 29,943 fans per game to date, up 6.2% compared to the same period last year. The Phillies lead all teams with 44,981 fans per game at Citizens Bank Park. That figure is at 103% capacity for the venue, but average attendance is down slightly from the same period in '11. The M ...

Tags: Research and Ratings, MLB

05/21/12
Overnight Nielsen Ratings

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV ( THE DAILY ). TELECAST DATE NET TIME (ET) ...

Tags: Research and Ratings, Nielsen Media Research

05/18/12
CBS Radio Leads On MLB Opening Day

Four of the five most listened-to MLB Opening Day radio broadcasts last month were broadcast by CBS Radio, according to data obtained by SportsBusiness Daily/Journal and scheduled to be released today by Arbitron. The Yankees' broadcast on WCBS-AM (April 6 at 3:10 pm ET) was down 8% compared to last ...

Tags: Research and Ratings, Arbitron, MLB

05/16/12
MLB Clubs Improve In Secret Shopper Survey

The season-ticket sales staff at nearly every MLB club improved its performance from last year in the second annual mystery shopper survey conducted exclusively for SportsBusiness Daily/Journal by research firm IntelliShop. The Padres staff maintained its No. 1 ranking, although big jumps by ...

Tags: Research and Ratings, MLB

05/15/12
Big Ten, UK Keep Attendance Streaks Alive

NCAA D-I men’s basketball teams averaged 4,994 fans per game during the regular season in ’11-12, down slightly from 5,025 fans per game last year, according to data from the NCAA. A record 338 teams participated in D-I this past season, drawing a total of 27.7 million fans for the f ...

Tags: Research and Ratings, NCAA, Basketball

05/14/12
Overnight Nielsen Ratings

ABC led weekend sports telecast overnights with its coverage of Pacers-Heat in the opening game of the NBA Conference Semifinals. Fox’ NASCAR Sprint Cup Bojangles Southern 500 from Darlington Raceway edged NBC’s coverage of the final round of The Players. The Saturday night race drew ...

Tags: Research and Ratings, Nielsen Media Research

05/11/12
How Can Venues Increase Concessions Revenue?

Sports execs feel that lower prices, increased variety and more combo packages would be most effective at increasing total revenue from concessions, according to a Turnkey Sports Poll conducted in April. Twenty-five percent of respondents felt lower concessions would be the most effective measure t ...

Tags: Research and Ratings

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