Featured Story

Audience Analysis: ESPN Gets Strong Audience For Randy Moss "30 For 30" Documentary

Published in SportsBusiness Daily on

ESPN drew 2.17 million viewers for “Rand University” on Nov. 11, marking the net’s best documentary audience since the premiere of “The Book Of Manning” on Sept. 24, 2013 and eighth-best documentary audience since the “30 for 30” project began in ’09. ...

Read More

Tags: Media

More Stories

08/09/12
Sports Fans Occassionally Buying Olympic Merch

More than half of sports fans say they at least occasionally purchase Olympic-related merchandise during the Games, according to an online poll conducted by GMR Marketing. The results of the poll, taken from among 405 U.S. sports fans, found that 36.5% of respondents said they “occasionall ...

Tags: Research and Ratings

08/08/12
ESPN Distribution Down Headed Into College Football

ESPN is in 98.8 million U.S. TV homes as college football season gets set to begin, the net’s lowest level for August since ’09 (98.4 million homes). ESPN2 similarly is at its lowest level for the start of college football since ’09. ESPNU is in 73.3 million homes, up from 72.9 ...

Tags: Research and Ratings

08/06/12
Overnight Nielsen Ratings

ESPN coverage of the NASCAR Sprint Cup Series Pennsylvania 500 led all non-Olympic sports telecasts over the weekend with a 2.6 overnight Nielsen rating yesterday. The race featured a rain delay from 1:00-3:00pm ET, with racing resuming from 3:00-5:15pm before rain forced the cancellation of the ...

Tags: Research and Ratings, Nielsen Media Research

08/02/12
U.S. Olympic Sport Participation Boosted From Games

Americans tend to get more active during the Olympic Games, playing many of the sports and activities they watch, according to research from the Sporting Goods Manufacturers Association. There was a slight increase in participation for Olympic sports from ’07 to ’08 around the Be ...

Tags: Research and Ratings, SGMA

08/01/12
WNBA Attendance Down Slightly For '12 Season

WNBA teams are averaging 7,752 fans per game this season to date, down slightly compared to the same period a year ago. The Sparks lead all clubs with 10,567 fans per game and are the only club with five-figure attendance. Average attendance for the Lynx is up 16.7%, marking the league's biggest in ...

Tags: Research and Ratings, WNBA, Basketball

07/31/12
Smart TV Users Want Streaming Video Apps

ESPN and MLB.com are among the “must have” smart TV apps among those who already own a smart or internet-connected TV, according to a Harris Poll done in May. The poll was conducted online among 2,634 U.S. adults. Twenty-one percent (21%) of respondents said ESPN was their “mus ...

Tags: Research and Ratings, Harris Interactive

07/30/12
Overnight Nielsen Ratings

The chart below lists overnight Nielsen ratings from non-Olympic weekend sports telecasts on broadcast TV ( THE DAILY ). TELECAST DATE NET TI ...

Tags: Research and Ratings, Nielsen Media Research

07/26/12
Poll: Execs Say TOP Sponsorship Overvalued

Most U.S. sports execs feel that an IOC TOP sponsorship for the Summer Olympics is overvalued to some degree, according to a Turnkey Sports Poll conducted last month. Forty-seven percent of execs said that a TOP sponsorship is overvalued, while 21% said the sponsorship is significantly overvalu ...

Tags: Research and Ratings

07/25/12
MLS On Pace For Best Attendance Mark

MLS teams are averaging 18,672 fans per game through the All-Star break, a figure that is on pace to break the league attendance record set last season. Attendance to date is up 7.2% compared to the same period in '11, fueled by the expansion team in Montreal, new venue in Houston and big gains in C ...

Tags: Research and Ratings, Soccer, MLS

07/24/12
SI Ad Revenue Flat During First Half

Ad revenue for SI's print publication is flat through the first half of the year compared to the same period in '11, according to data from Publishers Information Bureau. The magazine has earned $283.8M in ad revenue through June. Ad pages for SI are down 5.5% during the same period. Meanwhile, ESP ...

Tags: Research and Ratings

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug