Featured Story

Gisele Bundchen Revealed As Under Armour's Newest Female Endorser

Published in SportsBusiness Daily on 09 / 02 / 14

Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...

Read More

More Stories

07/09/12
Overnight Nielsen Ratings

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV ( THE DAILY ). TELECAST DATE NET TIME (ET) ...

Tags: Research and Ratings, Nielsen Media Research

07/02/12
Overnight Nielsen Ratings

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.   TELECAST DATE NET TIME (ET) RATING PGA Tour 2012: The Sport ...

Tags: Research and Ratings

06/25/12
Overnight Nielsen Ratings

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV. TELECAST DATE NET TIME (ET) ...

Tags: Research and Ratings, Nielsen Media Research

06/18/12
Overnight Nielsen Ratings

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV. TELECAST DATE NET TIME (ET) ...

Tags: Research and Ratings, Nielsen Media Research

06/12/12
Golf Channel In Record Number Of Homes

Golf Channel is in 84.8 million U.S. homes in June, setting a record for the network for the second straight month. During the same period last year, the network was in 83.8 million homes. Three sports nets -- NBA TV, Speed and NBC Sports Network -- rank in the top 10 among all cable TV networks in ...

Tags: Research and Ratings

06/11/12
Overnight Nielsen Ratings

ESPN's Game Seven of the Heat-Celtics series led all weekend sports overnight Nielsen ratings. The net also saw a strong number yesterday for the Spain-Italy UEFA Euro 2012 match. The 1.7 rating for the game was higher than any overnight during the '08 tournament, excluding the final on ABC. TNT ...

Tags: Research and Ratings, Nielsen Media Research

06/08/12
Execs Address Secondary Ticketing Questions

A majority of sports execs agree that fans understand the difference between primary and secondary market ticket sources, but also feel fans do not understand who receives the revenue from ticketing fees, according to a poll conducted in May by Turnkey Sports Poll. Sixty-five percent of execs agreed ...

Tags: Research and Ratings

06/06/12
Verizon Tops List Of Sports' Biggest TV Ad Spenders

Verizon Wireless replaced rival AT&T “as sports’ biggest ad spender last year, and domestic auto manufacturers returned to the industry in a big way,” according Nielsen Media data cited by David Broughton in this week's SPORTSBUSINESS JOURNAL. Verizon spent $345.4M on TV sport ...

Tags: Research and Ratings

06/04/12
Overnight Nielsen Ratings

While ESPN was the beneficiary of a big number for last night's Heat-Celtics NBA Eastern Conference Finals Game Four , CBS also saw a big number for the final round of The Memorial. Tiger Woods' win game the PGA Tour event its best final round overnight in eight years. The 3.8 overnight is up from ...

Tags: Research and Ratings, Nielsen Media Research

05/31/12
Hot MLB Teams See Facebook, Twitter Gains

With two months of the MLB season completed, a few trends appear upon inspection of the social media numbers for each club, according to an analysis of Facebook likes and Twitter followers. Unexpected success plays a major role in the high percentage changes found in teams that are exceeding expect ...

Tags: Research and Ratings, MLB

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug