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Published in SportsBusiness Daily on 11 / 21 / 14

Increase your company's exposure in the sport business marketplace and get your message in front of the industry's top executives. For more information on placing a classified in SportsBusiness Daily, please contact Heather Taylor at 704-973-1525 or  htaylor@sportsbusinessdaily.com...

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08/29/12
How Can Colleges Increase Home Football Gate?

Sports execs feel that colleges can most effectively increase attendance at home football games through hiring internal outbound sales personnel and by utilizing CRM systems and database analytics, according to a Turnkey Sports Poll conducted in July. Thirty-two percent of execs said using CRM ...

Tags: Research and Ratings

08/27/12
Overnight Nielsen Ratings

NFL preseason games were in full swing over the weekend. NBC led the way with a 7.5 overnight Nielsen rating for last night's Panthers-Jets game, marking the second-best overnight for any preseason NFL game since '04 (tied with Bengals-Cowboys HOF Game in '10). The 7.5 is also up 15% from the net's ...

Tags: Research and Ratings, Nielsen Media Research

08/24/12
Poll: Will Olympics Aid U.S. Open Interest?

The majority of sports execs feel that there will be no effect on fan interest in tennis’ U.S. Open with the event being held immediately following the Summer Olympics, according to data from a Turnkey Sports Poll. Fifty-two percent of respondents said the Olympics would have no effect, w ...

Tags: Research and Ratings, Tennis, U.S. Open

08/23/12
New England Sports Fans Like Kraft's Patriots

New England sports fans feel Patriots Owner Robert Kraft has done the best job among the region's pro team owners over the past five years, according to data from Channel Media & Market Research. Forty-two percent of respondents felt Kraft was doing the best job, while the Celtics ownership gro ...

Tags: Research and Ratings, Boston Bruins, Boston Celtics, Boston Red Sox, New England Patriots, New England Revolution

08/22/12
MLS Among Global Leaders In Attendance

MLS’ average attendance of 18,828 through Aug. 20 ranks the league eighth among global soccer leagues. The German Bundesliga tops all leagues with 45,726 per game during the ’11-12 season, led by Dortmund with 80,521 per game. La Liga club FC Barcelona leads all major clubs with 84,119 p ...

Tags: Research and Ratings, Soccer, MLS, English Premier League, Serie A, La Liga, Ligue 1

08/21/12
Back-To-School Spending On The Rise

Consumers intend to spend more during the back-to-school shopping season this year, with increases expected in categories such as apparel, footwear and sports equipment, according to data from research firm NPD Group. The online poll was among 2,500 members of NPD’s consumer panel and also fo ...

Tags: Research and Ratings, NPD Group

08/20/12
Overnight Nielsen Ratings

NBC led all weekend sports telecasts with a 6.8 overnight Nielsen rating for its Colts-Steelers NFL preseason game last night, up 10% from a 6.2 for the comparable Chargers-Cowboys game last season. Meanwhile, Fox earned a 3.5 overnight for the Ravens-Lions preseason game on Friday night, up 25% fro ...

Tags: Research and Ratings, Nielsen Media Research

08/16/12
MLL Attendance Down During '12 Season

Major League Lacrosse averaged 5,609 fans per game during the '12 regular season, down 12.6% from last season's record-setting figure. The '12 average is still up from two seasons ago. The Boston Cannons led the league in attendance this season, marking the first time a club other than the Denver Ou ...

Tags: Research and Ratings, Major League Lacrosse

08/15/12
Herbalife World Football Challenge Attendance Down

The nine matches of the Herbalife World Football Challenge averaged 37,609 fans per game this summer, down 10% from the event’s 14 matches last year and down 33% from the first iteration in ’09 (six games). The match featuring EPL club Chelsea and Seria A club AC Milan at Sun Life Stadi ...

Tags: Research and Ratings, Soccer

08/13/12
Overnight Nielsen Ratings

Overnight ratings for sports coverage over the weekend were led by the London Games and PGA Championship . ESPN earned a 2.7 overnight for the NASCAR Sprint Cup Series Finger Lakes 355 yesterday from 1:00-4:00pm ET, while the net's Braves-Mets "Sunday Night Baseball" earned a 1.0 overnight up ag ...

Tags: Research and Ratings, Nielsen Media Research

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