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Overnight Ratings: CBS Gets Bump For Final Round Of PGA Tour Wyndham Championship

Published in SportsBusiness Daily on 08 / 21 / 17

CBS yesterday drew a 1.6 overnight rating for the final round of the PGA Tour Wyndham Championship, which saw Henrik Stenson win by one shot over Ollie Schniederjans. That figure is up 45% from a 1.1 overnight for Si Woo Kim’s five-shot win last year over Luke Donald. The final round in &rsquo...

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Super Bowl Looks For Audience Increase From '13

Fox’ telecast of Super Bowl XLVIII will look for an increase on last year’s Ravens-49ers matchup on CBS, which was the first time since ’05 that the Super Bowl saw a year-over-year audience decline. Despite the decline last year, the past four Super Bowls have been the four most-v ...

Tags: Research and Ratings, Super Bowl

Super Bowl Had 130 Advertisers From '04-13

The Super Bowl generated $2.1B in network advertising sales from more than 130 marketers from ’04-13, according to data from Kantar Media. The average rate for a 30-second Super Bowl spot during that period has increased by more than 70%, with 30-second ads fetching $4M for the '14 game. M ...

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Sports Execs Give Super Bowl Opinions

Sports execs feel that transportation to and from MetLife Stadium and attendee experience would be of the most concern in the event of snow/rain/sleet around Super Bowl XLVIII, according to results of a Turnkey Sports Poll conducted in December. Execs were asked what areas would be of the most conc ...

Tags: Research and Ratings, Turnkey Sports, NFL, Super Bowl

PwC Predicts Higher Super Bowl Spending

Super Bowl XLVIII will generate an estimated $210M in direct spending for the greater N.Y. area, which would be a 13.5% increase over last year’s game in New Orleans, according to an analysis of data from PricewaterhouseCoopers. This would be the first Super Bowl to crack the $200M mark since ...

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Overnight Ratings: PGA Tour, Aussie Open

CBS had its first coverage of the ‘13-14 PGA Tour season with the final rounds of the Farmers Insurance Open over the weekend. The net earned a 2.3 overnight rating for yesterday’s final round, which saw Scott Stallings win the event. That figure is down sharply from a 3.7 overnight las ...

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AHL Attendance Down 8% To Date

The AHL, which is considered the Triple-A level of North American hockey, is seeing its teams average 4,998 fans through Jan. 21, down almost 8% from the same period last season. Ten AHL clubs are seeing a double-digit percentage decline in average attendance. The Abbotsford Heat are seeing the sha ...

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EPL Average Attendance Up Nearly 3%

EPL teams are averaging 36,590 fans per match through Jan. 21, up nearly 3% from the same period last season. Manchester United continues to hold a large lead over all clubs with 75,179 fans per match. That figure is flat compared to the same period during the '12-13 season. Aston Villa is seeing t ...

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Overnight Ratings

The chart below lists overnight ratings from weekend sports telecasts ( THE DAILY ). TELECAST DATE NET TIME (ET) ...

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SI Among Top Consumer Mags In Ad Revenue

Sports Illustrated once again led all sports magazines in print ad revenue in ’13 with $545.2M, but that figure is down 5.5% from ’12, according to data from Publishers Information Bureau. The ’13 figure for SI ranks it third among major consumer magazines, behind only People ( ...

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NFL Teams See Local Ratings Rise

NFL teams averaged a 28.5 local rating in their respective home markets for regular-season game telecasts in '13, up 4% from '12 and up 3% from '11. The Saints once again led all teams with a 52.0 local rating in New Orleans, up 14% from last season. The Chiefs saw the biggest local jump, with rati ...

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