MLB Games Have Best Concessions Experience NLL Attendance Rises 2% In '13 Overnight Nielsen Ratings MLS Attendance Down 8% To Date Outdoor Channel In Record Number Of Homes Nike Soccer Among Top Brands On YouTube Overnight Nielsen Ratings Top Local Markets For '13 NFL Draft SEC Schools Lead For Spring Game Attendance Blackhawks Leads NHL Avg. Attendance
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Execs Say MLB Has Best Concessions Experience For The Average Fan05 / 16 / 13A majority of sports execs say that MLB is the sport that offers the best concessions experience to the average fan, according to a Turnkey Sports Poll conducted in April. Of the execs polled, 60% said that MLB had the best concessions experience, followed by the NBA (10%) and NFL (8%). Execs we... Tags: Research and Ratings |
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Mainstream Team Sports Seeing Participation Rise
After two years of negative participation growth for most mainstream team sports, this past year has seen a turnaround for sports like tackle football, soccer, basketball and baseball, according to data recently released by the Sporting Goods Manufacturers Association (SGMA). Each of those sports h ...
Tags: Research and Ratings, SGMA
Overnight Nielsen Ratings
ABC was heavy on the college football games on Saturday, led by LSU-West Virginia in primetime. That game topped all college football games over the weekend with a 4.0 overnight Nielsen rating. That figure is up % from a 3.4 overnight for the comparable Oregon State-Boise State game last year. ABC ...
Top Naming-Rights Deals In Sports
Farmers Insurance's deal to sponsor a proposed downtown L.A. football stadium tops the list of naming-rights agreements among U.S. pro sports venues. The Jets and Giants' recent deal with MetLife for their shared venue in East Rutherford, N.J., ranks second, followed by the Mets ...
Tags: Research and Ratings
Sports Drinks Have High Level Of Brand Loyalty
The sports drink category has had the highest level of brand loyalty among consumer product goods over the last three years, according to data from research firm SymphonyIRI Group. Brand loyalty is defined as more than 50% of a buyer’s total purchasing in a particular category being with a si ...
Tags: Research and Ratings
Poll: Fans Understand Primary, Secondary Ticketing
Sports execs think the average sports fan can differentiate between the primary and secondary ticketing markets, according to a Turnkey Sports Poll taken in August. Sixty-three percent of execs polled said fans have no trouble telling the difference between the two ticket markets, compared to 34% w ...
Tags: Research and Ratings
Overnight Nielsen Ratings
ABC's Oklahoma-Florida State telecast on Saturday night led all college football games over the weekend with a 6.1 overnight Nielsen rating. The same window last year featured regional coverage that earned a 4.9 overnight. The net also earned a 2.9 overnight for regional coverage in the 3:30pm ...
MiLB Attendance Up 1% From '10 Season
Teams affiliated with Minor League Baseball (MiLB) averaged 4,032 fans per game this season, up 1% from a year ago. The Triple-A Int'l League led all levels of MiLB with 6,956 fans per game among its 14 teams, down 1.3% from '10. Helping raise overall attendance from last season was the High-A Flor ...
Tags: Research and Ratings, Baseball
Number Of Homes Drops For '11-12 TV Season
There will be an estimated 114.7 million U.S. TV households during the '11-12 TV season, according to data from Nielsen Media. That figure is down from 115.9 million homes during the '10-11 TV season, and also marks the first decline in U.S. TV homes since '92. Among the top 10 U.S. markets, the on ...
WNBA Attendance Up 1.5% From '10
WNBA teams averaged 7,955 fans per game during the '11 regular season, up 1.5% from last year. The Washington Mystics led all teams with 10,449 fans per game at Verizon Center, up 11.7% from a year ago. The Chicago Sky saw the biggest attendance jump, up 29% at Allstate Arena. Also seeing a healthy ...
Tags: Research and Ratings, WNBA
Overnight Nielsen Ratings
Week One for the NFL led all sports telecasts this past weekend, highlighted by big numbers for Fox’ national window and NBC’s “SNF.” ESPN led all college football telecasts with a 4.8 overnight for Notre Dame-Michigan on Saturday night. That figure is up 7% from a 4.5 for ...
