Featured Story

Overnight Ratings: U.S. Olympics Swim Trials Down For Sunday; Men's Gymnastics Flat

Published in SportsBusiness Daily on 06 / 27 / 16

NBC last night drew a 3.7 overnight rating for its coverage of the U.S. Olympic Swim trials from 8:00-9:00pm ET, down from a 5.3 rating in '12 for the same event. Meanwhile, NBC drew a 2.4 rating Saturday from 9:00-11:00pm for its coverage of the men's U.S. Olympic gymnastic trials, flat from ...

Read More

Tags: Research and Ratings

More Stories

07/01/13
Overnight Ratings: Confederations Cup Final Down

ESPN earned a 1.6 overnight rating for last night's Yankees-Orioles telecast, which marked the first "Sunday Night Baseball" telecast from Camden Yards since '05. The rating was up from a 1.4 overnight for Mets-Dodgers on the same weekend last year. The game also earned an 11.7 local rating in Balt ...

Tags: Research and Ratings

06/26/13
Sports Participation Levels In U.S. Remain Steady

Overall participation in sports, fitness and related physical activities remained relatively steady from ’11 to ’12, according to recent data published by the Sports & Fitness Industry Association (formerly SGMA). Fitness sports had the biggest increase, while team and water spor ...

Tags: Research and Ratings

06/25/13
Execs Feel NCAA Breakaway Years Away

A majority of sports execs feel that the possibility of a group of universities leaving the NCAA to form a competitive entity is either more than five years away or never going to happen, according to a Turnkey Sports Poll conducted in May. Forty percent of execs polled said such a concept was more ...

Tags: Research and Ratings, NCAA

06/24/13
Overnight Nielsen Ratings

NBC’s Game 5 of the Bruins-Blackhawks NHL Stanley Cup Final on Saturday topped all overnight ratings from the weekend. TNT aired the NASCAR Sprint Cup Series Toyota/Save Mart 350 yesterday from Sonoma Raceway, earning a 3.0 overnight. That figure is flat compared to last year. CBS got a ...

Tags: Research and Ratings

06/20/13
JJ Tops NASCAR Driver Sponsor Exposure

Jimmie Johnson’s No. 48 Chevrolet topped all NASCAR Sprint Cup cars in sponsor exposure value during Fox’ package of 13 races this season, with the driver seeing $55M in exposure for a combined 47 sponsors during that time frame, according to an analysis of data from sponsorship research ...

Tags: Research and Ratings, NASCAR, Fox, Joyce Julius and Associates

06/18/13
Licensing Revenue Rising In U.S., Canada

Licensors generated an estimated $5.5B in royalty revenue in the U.S. and Canada last year, a 2.5% increase from ’11, with the five largest sectors being entertainment/character, corporate trademarks, sports, fashion and collegiate, according to an analysis of data from the Int’l Lic ...

Tags: Research and Ratings

06/17/13
Overnight Nielsen Ratings

Both the College World Series and FIFA Confederations Cup began over the weekend on ESPN, and the top-rated game from both events tied with a 0.6 overnight rating. Saturday night’s Indiana-Louisville game on ESPN earned a 0.6, while the net earned the same figure for both the Italy-Mexico and ...

Tags: Research and Ratings

06/13/13
Celebrity Appeal For Woods, McIlroy, Scott

While Tiger Woods has the highest level of awareness among active golfers, his playing partners during the first two rounds of the U.S. Open -- Rory McIlroy and Adam Scott -- both have a higher level of appeal, according to SportsBusiness Daily analysis of data from Repucom’s Celebrity DBI da ...

Tags: Research and Ratings, Golf

06/11/13
Fox Soccer Leading Cable Net Growth

Fox Soccer continues to lead all cable networks in '13 growth to date, having seen distribution in the U.S. rise 20.7% since the start of the year. Speed, which is set to be re-launched as Fox Sports 1 in August, also ranks in the top 10 for cable network year-to-date growth (No. 4), with distrib ...

Tags: Research and Ratings

06/10/13
Overnight Nielsen Ratings

NBC earned a 4.6 overnight Nielsen rating for the race segment of the Belmont Stakes on Saturday from 6:15-7:00pm ET, which saw Palace Malice win the final race in the Triple Crown. The 4.6 rating is down from a 5.4 overnight for last year’s race, which saw Triple Crown contender I’ll H ...

Tags: Research and Ratings, Nielsen Media Research

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug