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USGA Spot Promoting '18 U.S. Open At Shinnecock Led Weekly Sports Ad Impressions

Published in SportsBusiness Daily on 06 / 23 / 17

The USGA's "Shinnecock Hills" spot , which promotes next year's U.S. Open, generated nearly 27 million media impressions from June 12-18 as this year's event from Erin Hills aired, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics firm iSpot.tv. It was the most...

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Honda Classic Final Round Down From '16

NBC yesterday drew a 2.2 overnight for the final round of the PGA Tour Honda Classic, which saw Rickie Fowler win the event by four strokes. Last year’s final round, which did not go head-to-head with the Daytona 500 and saw Adam Scott defeat Sergio Garcia by one stroke, drew a 2.6 overnig ...

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NBA Attendance Flat Headed Into All-Star Break

With only a pair of games left to be played before the All-Star break, NBA average attendance is flat compared to the same point last season. Four Eastern Conference teams -- the Bulls, Cavaliers, Raptors and Knicks -- occupy the top spots in terms of best attendance, respectively. The Bulls have l ...

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Men's Bracket Preview Draws 0.7 Overnight

CBS on Saturday from 12:30-1:00pm ET aired the first NCAA Basketball Tournament bracket preview show, which revealed the top four teams in each region about a month before Selection Sunday. The show (0.7 overnight rating) outdrew most of the sports competition in the comparable window, includin ...

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Pats, Falcons See Social Boosts

The Falcons (4.7%) and Patriots (3.2%) saw significant jumps in total social media engagement across Facebook, Twitter, YouTube, Instagram and Google+ from Feb. 1 through the days immediately following Super Bowl LI. In terms of overall social media popularity, the Patriots remain second to th ...

Tags: NFL, Research and Ratings, New England Patriots, Atlanta Falcons

NFL Honors Overnight Rating Down 36%

Fox on Saturday night drew a 2.2 overnight rating for the NFL Honors awards show. That figure is down 36% from a 3.3 on CBS last year. Meanwhile, CBS yesterday drew a 2.2 overnight for the PGA Tour Waste Management Phoenix Open, which saw Hideki Matsuyama beat Webb Simpson in a four-hole playoff. Th ...

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Pro Bowl Lowest-Rated In At Least A Decade

ESPN last night drew a 4.6 overnight rating for the Pro Bowl, marking the lowest for the game in at least a decade. Last night's game had competition from the Screen Actors Guild Awards. The 4.6 rating for last night's AFC-NFC matchup is down 8% from a 5.0 for the game last year. The game in '15 dre ...

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Overnight Ratings From Weekend Sports

The chart below lists overnight ratings from weekend sports telecasts ( THE DAILY ). TELECAST DATE NET TIME (ET) ...

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Cowboys Set AT&T Stadium Attendance Mark

The Cowboys once again led all teams in attendance during the '16 NFL regular season, averaging 92,540 fans at AT&T Stadium and establishing a new venue record. Upon returning to L.A. after 21 seasons in St. Louis, the Rams averaged 83,165 fans per game at L.A. Memorial Coliseum. The club avera ...

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NFL Average Attendance Rises Nearly 2%

NFL teams averaged 69,487 fans per game during the '16 regular season, up nearly 2% from last season. The Jets led all AFC clubs with 78,160 fans per game at MetLife Stadium. In November, the Raiders hosted the Texans in the first "Monday Night Football" game played outside of the U.S. before a sell ...

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Christmas Weekend Sports Overnight Ratings

The chart below lists overnight ratings from Christmas weekend sports telecasts on broadcast TV ( THE DAILY ). TELECAST DATE NET TIME (ET) ...

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