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Data Shows GEICO's New Sloth Spot Leads Weekly Media Impressions On Sports TV

Published in SportsBusiness Daily on 11 / 10 / 17

GEICO's "Game Night With a Sloth" spot generated 141.7 million media impressions from Oct. 30-Nov. 5 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data provided by real-time TV ad attention analytics compan...

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