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Overnight Ratings: NBC Sees Dip For Final Round Of PGA Tour Arnold Palmer Invitational

Published in SportsBusiness Daily on 03 / 20 / 17

NBC yesterday drew a 1.5 overnight rating for the final round of the PGA Tour Arnold Palmer Invitational, which saw Marc Leishman win the event by one stroke over Kevin Kisner and Charley Hoffman. That figure is down 29% from a 2.1 overnight for NBC's coverage of the final round last year, which sa...

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