Featured Story

Overnight Ratings: Fox Leads All College Football Telecasts With Texas-USC Thriller

Published in SportsBusiness Daily on

Fox led all college football broadcasts on the weekend with a 3.5 overnight rating for USC's double-OT win over Texas on Saturday night. While leading all CFB broadcasts this weekend, the number is down 8% from a 3.8 overnight for the comparable Ohio State-Oklahoma game in '16, which drew a 3.8 over...

Read More

Tags: Research and Ratings

More Stories

07/24/17
NASCAR's Brickyard 400 Up On NBC

NBC yesterday drew a 3.3 overnight rating for the Monster Energy NASCAR Cup Series race from Indianapolis Motor Speedway, which was moved to NBC this year and had a nearly two-hour delay at the start due to weather. The Brickyard 400 had its best figure since ESPN drew a 3.4 overnight for the race i ...

Tags: Research and Ratings

07/21/17
World Surf League Video Gets Big Play Globally

California-based analytics and valuation company Hookit looked at the Facebook, Twitter and Instagram posts of 1,255 leagues, teams and federations across the globe from June 16, 2016-June 15, 2017, and ranked them based on a composite score that took into account factors such as views, shares, lik ...

Tags: Research and Ratings

07/17/17
Wimbledon Men's Final Down On ESPN

ESPN yesterday morning drew a 1.1 overnight for Roger Federer's straight-sets win over Marin Cilic in the Wimbledon men's final, marking the lowest figure for the net since it acquired rights prior to the '12 event. The previous low was for Andy Murray's straight-sets win over Milos Raonic in last y ...

Tags: Research and Ratings

07/14/17
Burger King Leads New Sports Ads In Exposure

Burger King's "Summer Deal" spot, which touts its grilled hot dogs, generated 16.4 million media impressions from July 3-9 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics ...

Tags: Research and Ratings

07/12/17
MLB Avg. Attendance Flat At All-Star Break

At MLB's All-Star break, clubs are averaging 30,159 fans per game, relatively flat compared to last year’s 30,119 at the same point in the season. The Dodgers, who own the league's best record, are leading all teams at the gate and are in line to lead MLB for a fifth consecutive season with an ...

Tags: Research and Ratings, MLB

07/10/17
PGA Tour Greenbrier Classic Lower On CBS

Yesterday's final round of the PGA Tour Greenbrier Classic led all weekend sports TV telecasts with a 1.7 overnight rating, but Xander Schauffele's win by one stroke over Robert Streb was down sharply from the '15 final round. Last year's Greenbrier was canceled due to flooding at the West Virginia ...

Tags: Research and Ratings

07/07/17
Dell's "Spider-Man"-Themed Spot Gets Returns

Dell's  "Spider-Man: Homecoming" spot , which touts its Inspiron 15 7000 Gaming computer around the Marvel film that is being released on Friday, generated 28.8 million media impressions June 26-July 2 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, acc ...

Tags: Research and Ratings

07/03/17
NBC Down For NASCAR Cup Series At Daytona

NBC on Saturday aired its first Monster Energy NASCAR Cup Series race of the season from Daytona, drawing a 3.0 overnight rating for the Coke Zero 400 from 8:15-11:00pm ET. That figure is down from a 3.2 last year. The race in '15, which was NBC's first year with the new media-rights package, drew a ...

Tags: Research and Ratings

06/30/17
MasterCard Digit Wallet Spot Gets Returns

MasterCard’s " Pelican Took My Wallet " spot promoting the credit card brand's Masterpass digital wallet generated nearly 14.5 million media impressions from June 19-25 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an SBJ/SBD analysis o ...

Tags: Research and Ratings

06/28/17
Ball Family Saw Major Social Buzz Around Draft

No. 2 overall pick Lonzo Ball generated the most social media buzz around the '17 NBA Draft when he was officially selected by the Lakers, according to Nielsen Sports Social24. The spotlight on Ball also brought valuable exposure to his family-owned Big Baller Brand. In the 24 hours following the D ...

Tags: Research and Ratings, Nielsen Media Research, NBA

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug