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Data Shows Lonzo Ball, Big Baller Brand Were Social Media Buzz Winners Around NBA Draft

Published in SportsBusiness Daily on 06 / 28 / 17

No. 2 overall pick Lonzo Ball generated the most social media buzz around the '17 NBA Draft when he was officially selected by the Lakers, according to Nielsen Sports Social24. The spotlight on Ball also brought valuable exposure to his family-owned Big Baller Brand. In the 24 hours following the D...

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Tags: Research and Ratings, Nielsen Media Research, NBA

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Fox Down For Richmond NASCAR Race

Fox yesterday drew a 2.9 overnight rating for the NASCAR Sprint Cup Series Toyota Owners 400, which was the first time since ’97 the Richmond Int’l Raceway’s annual spring Cup race was scheduled for a Sunday afternoon. That 2.9 is down 6% from a 3.1 overnight for the same race last ...

Tags: Research and Ratings

AHL Sets New Attendance Record

The AHL’s expansion to the West Coast paid dividends at the gate, as the Triple-A level of hockey set a new attendance record during the ’15-16 season. The league’s 30 teams averaged 5,982 fans per game this season, up 9% from last season and passing the previous record of 5,960 se ...

Tags: Research and Ratings, AHL

NBA Playoff Openers Down With Blowouts

ABC and ESPN aired five NBA Playoff games over the weekend, with overnight ratings down 3%, while three blowouts for TNT yesterday saw the net’s average decline 15%. ABC’s two games over the weekend averaged a 4.0 overnight, up 5% from last year. Games from both years involved the W ...

Tags: Research and Ratings

NBA Again Sets New Attendance Record

The NBA during its '15-16 campaign had a second straight season of record-setting attendance, averaging 17,864 fans per game, up from 17,826 last season. The league also set a new record for sellouts in a season (723), passing last season’s record of 700. Prior to last season, the record ...

Tags: Research and Ratings, NBA

Blackhawks Again Lead NHL Avg. Attendance

The Blackhawks led all NHL teams in average attendance for the eighth straight season, drawing 21,860 fans per game during the '15-16 campaign. The Canadiens were the last team to top the Blackhawks back in the '07-08 season. The defending Stanley Cup champs' home attendance this season also is the ...

Tags: Research and Ratings, NHL

NHL Attendance Flat For '15-16 Season

NHL attendance was relatively flat for the '15-16 season, with teams averaging 17,441 fans per game compared to 17,376 last season (+0.2%). The Panthers led all NHL clubs in gains at the gate this season, with average attendance up 36.5% at BB&T Center. The Panthers were the only Eastern Confer ...

Tags: Research and Ratings, NHL

Tire Category Examined Across Several Leagues

As Falken Tire begins its first full season as MLB's official sponsor in the category, a new study of select league tire sponsors shows the brand has a long way to go before it catches up with its more recognized rivals, according to tire category data provided exclusively to THE DAILY ...

Tags: Research and Ratings, Repucom

WGC-Match Play Sees Slight Bump

NBC drew a 2.2 overnight rating for Jason Day’s win over Louis Oosthuizen in the WGC-Dell Match Play Championships finale yesterday afternoon, up from a 1.8 overnight last year in early May when Rory McIlroy beat Gary Woodland. Yesterday’s telecast also featured a third-place ...

Tags: Research and Ratings

Warriors-Spurs Draws 3.7 Overnight

ABC on Saturday night drew a 3.7 overnight rating for Warriors-Spurs, marking a tie for the NBA’s second-best regular-season overnight in three years. The game aired up against CBS’ Kansas-UConn game in the NCAA Tournament, which drew a 4.0 overnight. Meanwhile, Fox saw another year- ...

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NFL Sponsors See Gains In Fan Recognition

FedEx saw an increase in its recognition as an official league sponsor among NFL fans for the second straight year, according to the results of this year’s NFL Sponsor Loyalty Survey, conducted for SBJ/SBD by Turnkey Sports. The company, which has held NFL rights since ’00, again sponso ...

Tags: Research and Ratings, NFL, Turnkey Sports

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